An impactful 3D storytelling display - frozen in time with the Macallan Tales as loose pages flying in the wind across the rolling hills of barley. Lighting and 3D forms create drama and intrigue, bringing global travellers into the Macallan boutique shops. It was a pleasure working with the Edrington Global Retail Team, the Edrington Global Creative Team, and the Edrington End-Market Teams to bring Tales of The Macallan II to reality with a consistent execution across different display window sizes across four locations, with the support from suppliers and end market partners. thank you Coral Gill, Joanne Huen and Rachel Oh
Global Retail & Programme Lead at The Macallan | Strategic Marketing & Commercial Lead | Brand Architect | Retail & Channel Management | Customer-Centric Innovator | Driving Client Relations & Business Growth
Tales of The Macallan II, one of many firsts since joining the Global Retail start up team. A series of show windows bringing to life the TOTM story, featuring the Zeotrope animation along with in-store product displays reimagined and detailed with the vision of one presentation across our retail spaces in Singapore, Dubai, Hainan, Taipei while keeping true to the Creative team’s design intent. Thank you to our partner for realising our vision, Felipe Ferrari for your creative direction and Rachel Q. Oh for your collaboration and rolling this out so perfectly! #TheMacallan #TalesofTheMacallan #200yearsyoung
