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The holiday shopping season is already upon us—earlier and more mobile-first than ever. But this year, it’s not just about sales forecasts and door-busting deals; it’s about how we’re paying for it all. As more brands look to bypass high fees associated with traditional credit card networks, we’re seeing fresh payment options take center stage: - Direct payments like ACH enable brands to capture more of each transaction, adding value for loyal shoppers. - Buy Now, Pay Later (BNPL) options enhance flexibility, broaden consumer access, and help retailers organically segment transactions. - In-app purchases streamline the shopping experience, offering fast checkouts and personalized recommendations at shoppers’ fingertips. But merchants aren’t stopping there. They’re blending online and in-store experiences with new “financial touchpoints”—places where shopping and personal finance intersect for VIP shoppers. How we pay for gifts today could shape the future of retail tomorrow. What trends are you watching closely this holiday season?

It's a more condensed holiday shopping season, so retailers and brands are going all in on sales

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Stacy Prokopa

Head of Marketing Communications. I help tech companies understand customer needs, find a USP, and optimise funnel conversion. Proven track record across US, UK, Ukraine, Poland, and Malaysia markets 💟

3w

It’ll be exciting to see if direct payments like ACH become more widespread as brands look to keep more of their profits.

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Insightful.

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