Bonnie Breyer’s Post

So, how can you attract butterflies? (On LinkedIn) I hope you know what I mean by butterflies. Butterflies = Clients Many people begin with chasing butterflies. Even, when I started I also used to run behind butterflies. But I'm not aware of its cons. cons: - It needs a lot of time. - It needs a lot of setup. - Higher rejection rates. - Neglects online presence building. For dummies ⤵ (Running behind butterflies means outbound marketing) Very soon, I realised the importance of: - Online presence - Brand building - Organic marketing - Content marketing If we look at Chasing Vs Attracting. Chasing is a kind of short-term game. Attracting is a kind of long-term game. "𝐵𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑎 𝑔𝑎𝑟𝑑𝑒𝑛 𝑎𝑛𝑑 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑝𝑙𝑎𝑛𝑡𝑠 𝑛𝑒𝑒𝑑𝑠 𝑡𝑖𝑚𝑒." But the results are always rewarding if done correctly. "𝑰𝒏𝒔𝒕𝒆𝒂𝒅 𝒐𝒇 𝒄𝒉𝒂𝒔𝒊𝒏𝒈 𝒂𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏, 𝒇𝒐𝒄𝒖𝒔 𝒐𝒏 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒂𝒏𝒅 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂 𝒔𝒕𝒓𝒐𝒏𝒈 𝒃𝒓𝒂𝒏𝒅. 𝑩𝒆 𝒍𝒊𝒌𝒆 𝒂 𝒃𝒆𝒂𝒖𝒕𝒊𝒇𝒖𝒍 𝒈𝒂𝒓𝒅𝒆𝒏 𝒕𝒉𝒂𝒕 𝒂𝒕𝒕𝒓𝒂𝒄𝒕𝒔 𝒃𝒖𝒕𝒕𝒆𝒓𝒇𝒍𝒊𝒆𝒔 𝒏𝒂𝒕𝒖𝒓𝒂𝒍𝒍𝒚." PS. What's your favourite flower? (Mine is Cauliflower 😅)

What came first, the chicken or the marketing material? Stick with me for a moment, this is going to be a bit abstract. Imagine a chicken, happily clucking away with its fellow chickens. Life is good. But one day, this chicken decides it wants to make some new friends. Not with other chickens, but the cows. The chicken comes to me and says, “I want to be best friends with the cows.” “Great!” I say, “But before we jump in, do you know where the cows hang out? Do you know what they like to do? Do you want to be friends with all the cows? How many are there? Is there a key cow you want to befriend? Do you even know what they care about?” The chicken looks at me and says, “No, I just want to be friends with the cows.” Here’s the thing, without key information, you can’t just make friends with cows. You need to understand them, know where they are, what they’re interested in, and what makes you valuable to them. In business, it’s the same. Before jumping into marketing, you need a business plan. A roadmap. You need to know your audience, your market, and what they need. Once that foundation is solid, your marketing team can help you position yourself and build your reputation. Then you look at what tools you need and create the materials that help you make those connections. Marketing can’t make you “friends with the cows” if you don’t know where they are or what they want. Let’s help you put together that business plan, so marketing can help you succeed with precision, not guesswork. Ready to stop searching for needles in haystacks? Let’s start with the plan. #Marketing #BusinessPlan #NewBusiness #Growth

At Digivino, we understand that while wineries are rooted in tradition, promoting your business online might seem daunting. But fear not! We’re here to demystify digital marketing for you and offer tailored, cost-effective solutions that breathe life into your wine brand online. 🌐 Web Mastery: From sleek website design and development to continuous site maintenance, we ensure your online presence is as inviting as your tasting room. Our websites are not only beautiful but built to convert visitors into loyal customers. 📧 Email Excellence: Increase your sales and grow your community with our expert email marketing strategies. From managing your contact lists (CRM) to executing engaging campaigns, we help you nurture leads and boost event registrations, club memberships, and more. 🔍 SEO Success: Want to be the top result on Google or Bing? Our SEO strategies are designed to place you right where your customers are searching, ensuring maximum visibility. 📊 Analytics & Tracking: With Google Analytics and other tools, we track your performance and refine strategies to maximize your online potential. 📱 Social Media Savvy: Let us take the reins of your social media campaigns, integrating them seamlessly with your website, SEO, and email strategies to create a unified brand experience. 🎥 Creative Content: Need captivating content? Our team excels in copywriting, photography, videography, and video editing to tell your unique wine story. No matter the size of your vineyard or wine business, Digivino is here to help you thrive online. 🌟 📞 Contact us today for a free consultation and see how easy and effective promoting your wine business online can be! #WineMarketing #DigitalMarketing #Wineries #WineBusiness #SEO #EmailMarketing #SocialMediaForWineries #Digivino

This week on the farm, I planted grass seed and covered it with hay to protect it from our chickens, who quickly uncovered the seeds and upended my landscaping plans. Here's a parallel to effective marketing — our chickens didn't stop until they found what they valued most. Your customers might similarly sift through countless emails seeking genuine value, but take much less time before moving on. The lesson here is clear: Don't bury your message under unnecessary filler. Deliver content that is as straightforward and valuable as the seeds these chickens are so keen on finding. By delivering clear, direct benefits right from the start, you respect our customers' time and intelligence. This improves engagement and builds trust and loyalty by aligning with the real needs of your target audience. #MarketingStrategy #EmailMarketing #FarmFriday

Hello Autumn! With the change of season comes the opportunity to showcase the versatility of your food product through the creation of delicious seasonal recipes with matching imagery and video. Quality content is a valuable investment and should serve your business well over many years. When you dive into content creation you want to know exactly how you plan to use it once it's been delivered. Below are just a few ways you can make use of great food content. - Eye catching social media posts linking through to your website ️- Printed recipe cards drawing attention to your brand - Share quality content with publications for PR opportunities - Fill your website recipe page with eye catching images and recipes that demonstrate how to best use your product and boost sales - Share recipes in your EDMs to entice followers to open newsletters - Create an eBook for loyal customers or as an offer to promote sales… At Kate Flower Food we create content that shines a light on the best assets of your product. When you invest in original and high quality assets, they can be used in a myriad of ways to serve your marketing strategy. The images below were captured for Harvey Beef with photography by Jessica Wyld and recipes and styling by Kate Flower.

Pumpkin carving might be behind us, but what do you do with your scary pumpkins? 🎃 I repurpose ours into pumpkin soup. I love it. Creamy, tasty soup with crusty bread on a wintery English day is heaven. It helps me to forget that the sun is shining brightly on the side of the world I come from. Repurposing isn’t only for pumpkins. You can do it with your content too: 1. Case study quotes can be used in Google Ads or other marketing campaigns. Your customer’s words are powerful tools for your sales team. 2. Your blogs can be cut and diced into helpful social posts. 3. Your website's FAQs can be worked up into tasty SEO blogs to attract more of your ideal clients. Not sure how to do that? I do all of that and more for my clients. I’d be happy to do the same for you too. 📝DM me for a free chat about turning your pumpkins into royal coaches that collect more of your ideal clients! #PumpkinSoup #SEOCopywriter #WordsThatWork ====== Hi! I’m Vic, an SEO content and copywriter keen on making websites work harder for the businesses they represent. When I’m not playing with words, you’ll find me foraging in a hedge for lunch or riding waves off Devon’s coast. Wish your website was more than just a pretty face? Let’s chat.

The 4 P's of Marketing: A Recipe for Success! Imagine you're creating a delicious dish. The 4 P's of Marketing are like your key ingredients: Product: This is your dish itself! What you're offering to your customers.delicious dish Price: How much will you charge for your tasty creation? Consider your costs and competitors. Place: Where will people find your dish? Will it be at a fancy restaurant or a food truck? Online or in stores? Promotion: How will you get people to try your food? Advertising, social media, or good old-fashioned word-of-mouth? By getting the mix of these 4 P's right, you can create a marketing strategy that's as mouth watering as your product! #MarketingSuccess #FacebookMarketing #socialmediamarketing #contentmarketing #marketingstrategy #digitalmarketing #marketingagency #growyourbusiness #webdesign #seo #LeadGeneration #onlineadvertising

Low clicks or conversions on your campaigns? Your emails might not even be getting into people’s inboxes! In today's content, you’ll learn three easy steps to improve inbox placement so your emails get delivered to your subscribers so they can enjoy all the magic and value you have to share with them 💝 Watch my new YouTube video @emailmavens, read my latest blog (at emailmavens.com/blog), or subscribe to my LinkedIn Newsletter to get it delivered directly to you on Monday morning - https://lnkd.in/gUyYtcyS :: :: :: #emailmavens #emailmarketingforwineries #sellmorewineonline #emaildeliverability #inboxplacement

The Lazy Farmer and the Low-Hanging Fruit Once, there was a farmer with a bountiful fruit tree. Every year, the branches hung low, heavy with ripe fruit within arm’s reach. The farmer grew accustomed to the ease of harvest. No ladder, no effort—just pluck, eat, and prosper. Over time, the tree grew taller, as trees do. The lower branches began to rise, but the farmer remained stubborn. "Why waste money on a ladder?" he said. "There's still plenty I can reach." Year after year, he ignored the fruit higher up, letting it rot and fall. He never saw its potential, too focused on what was easy. But one year, the tree had grown so tall that even the lowest fruit was beyond his grasp. Desperate, the farmer flipped over an old bucket to stand on. It was unstable, but he insisted, "I don't need a ladder." He reached, wobbled, slipped—and fell. The bucket cracked beneath him, and so did his neck. The tree stood tall, its fruit untouched, as the lazy farmer paid the price for his shortsightedness. --- This is how some founders and CFOs approach marketing. For years, they rely on "low-hanging fruit": easy leads, quick wins, and short-term tactics. They refuse to invest in the tools, strategies, or expertise needed to reach higher. But the tree keeps growing. Markets evolve. Audiences mature. What once worked becomes out of reach. By the time they realize they need a "ladder"—a stronger brand, better content, more epxerienced marketer, or a long-term strategy—they’re scrambling. Some learn the lesson in time. Others, like the farmer, pay the price. Marketing isn’t about taking shortcuts. It’s about builsing what you’ll need to grow alongside your market. - - - Are you using a ladder—or will you have to rely on the bucket? #marketing

Are you a Carnie or a CEO? 😬 For one week of the year, a midway sets up shop down the street from my house, and thousands of people pile in to go on rides until the sun goes down. It's weird to be so up close to it because there's a livestock component, so I can hear cows mooing occasionally and it smells like... agriculture when there's a stiff breeze. Also, there's a near-constant sound of children screaming in terror from the rides. Yesterday, I could hear a child yelling, "MAKE IT STOP MAKE IT STOP!" It got me thinking about how the fair comes to town, the carnies sell their tickets, entice people to throw a dart for a stuffie, and then leave before the dust has settled. It's a whirlwind of excitement, but they're here one minute and gone the next. Isn’t that how start-stop marketing can feel for your business? One week you're all in, trying to draw people in with posts about your offers, and the next, you're gone, leaving your audience wondering where you went. It’s exhausting, it’s chaotic, and it’s not sustainable. "MAKE IT STOP MAKE IT STOP!"- the children. Instead of being like the carnies, rolling in and out of town, it’s time to be more CEO—put down roots, commit to a consistent strategy, and stick around. Real results come from committing to your marketing, showing up regularly, and building trust with your audience. If you need more support with this, check out Carnie To CEO (link below), and let’s work together to create a marketing plan that will keep you around for the long haul.