Boost’s Post

Thank you, MARKETECH APAC ,for having me again! 2023 marked the dawn of ChatGPT capturing global attention—sparking excitement alongside concerns about job security. In 2024, we’ve moved into a phase of experimentation and adoption. The coming year will be about scaling Gen AI and harnessing its potential as the ultimate assistant to humans, enabling us to excel in our roles like never before. Let’s keep learning, keep exploring, and remain unstoppable! #Boost #BoostBank #womenintech #GenAiforMarketing #WNMY2024 #GenAIforDataAnalytics #fintechplayer #digitalbank #beunstoppable

Join us on October 1, 2024, at Digital Marketing Asia Singapore! Jun Cao, VP and Head of Asia at Analytic Partners, and Xuan Zheng, Global Director of Marketing Effectiveness at @L’ORÉAL, will discuss strategies for brand building in the AI era, focusing on L’ORÉAL’s approach to driving long-term growth through Commercial Analytics. Looking forward to seeing you there! #CommercialAnalytics #Digitalmarketingasia #AI

Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI. Read more at: https://ow.ly/k6qJ50UslRu Partner content with YouTube #partnercontent

Culturally relevant brands have a larger share of voice, increase sales, unlock new audiences, benefit from greater price elasticity, and find themselves both protecting and expanding their market share; popular culture is powerful. CultureLab is a technology company that helps organisations and CMOs unlock that power. Our cultural intelligence platform is built on proprietary AI-driven technology and a bespoke combination of data sources that process and analyse more than 1.8 billion data points every day, helping to find the signals in the noise that matter to your brand. Check it out... link below 👇 in the comments.  

How is industry 5.0 in Southeast Asia? It is interesting to discuss the industry 5.0 development in Southeast Asia. Is it possible to realize Industry 5.0 in a developing country? Should we respond to it with optimism or pessimism? In reality, there are always challenges to adapting to Industry 5.0. But we should learn the lesson from multinational company in Singapore. Grab has a super-app data-centric approach based on the Retail 5.0 approach. It says Grab’s super app has established itself as an indispensable daily online companion. Let’s explore more about Southeast Asia in Industry 5.0. Let’s talk about the change, the challenge, and the future of Industry 5.0 in Southeast Asia. 🔎 Follow @torchgroup for Expert Insights: Ready to harness the power of AI to boost your business productivity? Follow @torchgroup for expert insights, actionable strategies, and real-world examples of AI implementation in business operations. #AIinBusiness #Productivity #Industry 5.0 #Society 5.0 #EfficiencyBoost #DigitalTransformation #TorchGroupInsights #TorchGroup #TuitionForTowkays

📢 We Welcome the Launch of Malaysia's National Artificial Intelligence Office (NAIO) The launch of the National Artificial Intelligence Office marks a transformative moment for Malaysia’s digital economy. This landmark initiative highlights the nation’s commitment to utilizing artificial intelligence to drive sustainable growth and position Malaysia as a global AI hub. At Weblite, we’ve always been at the forefront of digital transformation, empowering businesses with innovative web solutions. As AI becomes increasingly integrated into the business landscape, we continue to lead with intelligent, scalable technologies that enhance operational efficiency and deliver exceptional user experiences. We’re excited to collaborate with businesses and stakeholders to shape Malaysia’s AI-driven future. Together, we can build a digital ecosystem that fosters innovation, supports growth, and strengthens Malaysia’s leadership in the global AI arena. #NAIO #NationalAIoffice #AIInMalaysia #Weblite #Innovation #DigitalTransformation #MalaysiaLeadership

Thank you to many Linkedin posters (you know who you are!), for emphasising the fact that hype around GenAI has peaked already. We all know the tell-tale signs that someone uses ChatGPT to write their posts and now know to scroll past them quickly 👇 Whilst there are clues based on the format of these posts, my homemade word-cloud below has some of my favourite giveaways, especially if I know the person and they never use such language in 'real life' 😂 Linkedin is just the tip of the iceberg, however. This Campaign Asia-Pacific article is about the dangers of overreliance on #GenAI in #brand #marketing - https://lnkd.in/g7KgnB5X According to Gartner's "Hype Cycle of Emerging Technologies", GenAI was already reaching its peak as of August last year and it appears it is now plummeting into the "Trough of Disillusionment" - https://lnkd.in/g2fTd_hG Sounds scary but most emerging technologies go through a similar hype curve: Overstated potential and unrealistic expectations ➡ underwhelming results based on those expectations ➡ reframing of potential results/ROI ➡ effective use and ROI. Alongside other issues, at #Campaign360, brands will get insights on how to cut through the AI noise and we even have a separate dedicated theatre entitled "Mission Critical AI for Marketing" which aims to help marketers avoid distraction and focus on where the ROI is. Registration is free for brand marketers (link in comments). Looking forward to seeing you all on 14-15 May at MBS, Singapore.

The majority of CMOs agree that cross-cultural marketing is key to unlocking success in APAC. From breaking language barriers with AI and local expertise to navigating diverse business practices and regulatory landscapes, our latest insights will guide you in tailoring strategies for maximum impact. #MarketingStrategy #CrossCulturalMarketing #APACSuccess #CMOInsights #DigitalMarketing

Recap of the SXSW Trends by Alex Turtschan, Director of Innovation at Mediaplus Group Read the full article: https://lnkd.in/dBCYHCFT #SXSW #trends #innovation #mediaplus #AlexTurtschan