Borenius’ Post

Young businesses succeed in international markets through trial and error – success does not always have to be based on careful planning, goal setting or large resources.   As the growth of large companies fades and there are not enough successful medium-sized companies in Finland, attention is turning to young Finnish companies that are looking to international markets for growth from the start. However, the challenge of internationalisation for these companies is their newness, small size, and unfamiliarity with international markets. Overcoming these challenges has usually required considerable resources and skills that young companies lack. – Creating new markets, collaborative marketing programmes with partners and building an emotional connection with customers in international markets proved to be particularly important, says Peter Gabrielsson, Professor of International Marketing. ➡ Read more: https://lnkd.in/dQ7X9PZw #univaasa #business #companies #international #marketing #research

🧐 📖 In the latest issue of AmCham Slovakia Connection magazine, dedicated to regional development, I explore the critical role Eastern Slovakia plays in both regional growth and the reconstruction of Ukraine. 💡 📖 This issue features a compelling mix of articles, from celebrating a century of aviation history in Košice to examining Slovakia’s strategic role in Ukraine’s EU future. Discover the untapped business opportunities in Košice’s Old Town, gain insights on regional transformation from leading investors, and explore the pivotal role of universities in Eastern Slovakia’s progress. We also unveil 18 actionable steps to boost the region’s competitiveness and share personal reflections on balancing work and life from prominent business leaders. Join us in exploring these critical topics shaping the future of our region - the link to this issue can be found bellow, in the comment section. ⚠ 🤝 Now let me emphasize Slovakia's proximity to Ukraine. As highlighted in an article by Monika Kočiová from the Center for International Private Enterprise and Dávid Bořuta from Future Slovakia Forum (FSF) , cross-border business cooperation is essential for Ukraine's reconstruction. Therefore, our efforts should extend beyond local progress to position Eastern Slovakia as a key hub in supporting Ukraine’s rebuilding. ❓ Would you like to elaborate on this topic? 🗨 I invite you to explore these insights and join the conversation at our upcoming festival special that we are preparing together with Center for International Private Enterprise: Bordering Regions at the Forefront: Slovakia's Role in Ukraine's Reconstruction, part of the one-of-a-kind Festival of Future, dedicated to AmCham Slovakia’s 30th Anniversary. ⏰ On September 10 at 3 PM in Jurkovičova Tepláreň, we will engage with experts and high-level speakers to discuss the mutual prosperity that can be achieved through Slovakia-Ukraine collaboration in Ukraine’s reconstruction. 📢 You can check the agenda here: https://lnkd.in/e66EJdJy 🤗 We invite all our members, partners and friends to join us! #amchamslovakia #festivaloffuture #regionaldevelopement #ukrainereconstruction

Finnish Innovation Welcomed Worldwide 🇫🇮 🇫🇮 For years, I've helped Finnish companies navigate the exciting world of global export. Here are two key insights I've gained: 1. Stellar Reputation: The "Made in Finland" label carries weight! Finnish companies and products are renowned for quality and innovation in international markets. Negotiations conducted professionally open doors for Finnish solutions almost everywhere. 2. Bridging the Gap: While many Finnish SMEs excel at leveraging their domestic networks, venturing into international markets presents unique challenges. That's where we come in! We help SMEs overcome these hurdles and achieve significant sales growth in new territories. Ready to accelerate your sales and business development? Let's chat about how we can help you unlock your full global potential! Contact me today to schedule a FREE consultation. #Finland #Export #GlobalMarket #BusinessGrowth #Sales P.S. Share your thoughts: Have you experienced the positive reputation of Finnish products abroad? What challenges have you faced when taking your business international? Let's discuss in the comments!

Navigating the Global Market - Challenges and Opportunities for Finnish Companies As many of you know, Finnish companies are renowned for their innovation and quality products, but taking that success to the global stage isn't always straightforward. In my own experience, expanding into international markets has presented both unique challenges and incredible opportunities. 🌎 I'd love to hear from all of you—what have been the biggest hurdles you've faced when taking your business abroad? 🌎 How did you navigate those challenges? 🌎 What advantages do you think Finnish companies bring to the global marketplace? Let's share our insights, strategies, and perhaps even some "war stories" to help each other succeed on the international stage. Looking forward to hearing your thoughts and learning from your experiences! #GlobalExpansion #FinnishBusiness #NordicInnovation #Innovation

Doing business in Poland can be an attractive prospect, given its strategic location in Europe and a growing economy. However, several challenges may arise for entrepreneurs and companies looking to establish themselves in the market. One significant challenge is the regulatory environment. While Poland has made strides in simplifying business processes, navigating the legal landscape can still be complex. Companies often face bureaucratic hurdles, including extensive documentation and compliance requirements. This can be particularly daunting for foreign investors unfamiliar with local laws and regulations. Another challenge is the labor market. While Poland boasts a skilled workforce, the demand for talent, particularly in sectors like IT and engineering, often exceeds supply. Companies may struggle to attract and retain qualified employees, leading to increased recruitment costs and potential delays in project execution. Cultural differences can also pose challenges. Understanding local customs and business etiquette is crucial for building strong relationships with partners and clients. Miscommunications stemming from cultural misunderstandings can hinder negotiations and affect overall business operations. Additionally, economic fluctuations and geopolitical factors can impact business stability. Poland's economy is influenced by broader European Union dynamics, and any shifts in trade policies or economic conditions can create uncertainty for businesses operating in the region. Lastly, competition is fierce, especially in urban centers. As more international companies enter the market, businesses must continuously innovate and differentiate themselves to capture market share. This requires not only financial investment but also a deep understanding of local consumer preferences and behaviors. In conclusion, while Poland offers numerous opportunities for business growth, potential investors and entrepreneurs must be prepared to navigate regulatory complexities, labor market challenges, cultural nuances, economic fluctuations, and competitive pressures to succeed in this vibrant market. #poland #doingbusiness #challenges #assistance #help #growth #expansion #eumarket #inorporation #newbusiness #expat #foreigninvestment #investment #businessgrowth #moveyourbusiness

Expanding into Poland can offer UK businesses several strategic advantages: 1. Growing Economy: Poland has a robust and growing economy, with strong GDP growth rates, making it an attractive market for investment. 2. EU Access: As a member of the EU, Poland provides access to a vast market of over 450 million consumers, facilitating trade and movement of goods. 3. Skilled Workforce: Poland boasts a well-educated and skilled workforce, particularly in sectors like technology, engineering, and finance, which can benefit UK companies. 4. Cost-Effective Operations: Compared to Western European countries, Poland offers lower labor and operational costs, making it a cost-effective location for business activities. 5. Strategic Location: Poland’s central location in Europe makes it a logistical hub, ideal for businesses looking to serve both Eastern and Western European markets. 6. Supportive Government Policies: The Polish government actively supports foreign investment through incentives, tax breaks, and special economic zones. 7. Cultural Compatibility: Many Poles speak English, and there are cultural similarities that can ease business interactions and negotiations. 8. Innovation and Technology: Poland is becoming a tech hub, especially in areas like IT and software development, presenting opportunities for collaboration and innovation. 9. Strong Consumer Market: A rising middle class in Poland is increasing demand for a variety of products and services, providing UK businesses with new consumer opportunities. 10. Networking Opportunities: Expanding into Poland can open doors to partnerships and collaborations with local businesses, enhancing market entry strategies. By tapping into these advantages, UK businesses can enhance their competitiveness and growth prospects in the European market. Contact us to see how we can help your business. #uk #brexit #business #expansion #eumarket #growth #poland #newbusiness #export #trade #cooperation #assistance #representation

As UK businesses navigate the post-BREXIT landscape, Poland emerges as a prime investment destination with its robust economy and skilled workforce. By tapping into Poland's growing market, UK companies can not only diversify their operations but also access a strategic gateway to the European Union. Don't miss out on the opportunity to thrive in this dynamic environment – invest in Poland and unlock your business's potential! #uk #brexit #assistance #business #poland #company #incorporation #newbusiness #growth #eumarket #eu #freemovementofgoods

🌍 In recent years, Finnish companies have increasingly set their sights on the United States. This shift is evident in my own work, as brand protection measures in the U.S. have risen, while, for example, trademark applications in China have significantly decreased since the "boom years." Now, most experts predict that a new term for Donald Trump will bring tougher times for Finnish businesses in the U.S. market. Once again, the question arises: where can Finnish companies find alternative markets to the U.S. and the struggling economies of the EU and China? 🌏 The answer is simple yet rarely highlighted in Finnish media and discussions: Southeast Asia. The region has over 600 million people and boasts rapid economic growth with political stability. Political barriers to trade perhaps exist only in two smaller countries, Myanmar and Laos. Other Southeast Asian countries—particularly the more developed and/or larger markets like #indonesia, #vietnam, #thailand, #malaysia, #philippines, and #singapore are highly promising for Finnish companies. There’s growing demand for various #consumergoods, #greentechnology and #constructiontechnology, #education, and #digitalsolutions, just a few to mention. 📉 Yet, many Finnish companies in this sectors still don’t fully understand or dare to explore this market seriously. Unsurprisingly, companies from other Nordic countries have established a much stronger foothold in the region over the years. Yesterday, Finland-Southeast Asia Business Association hosted a hybrid event on 🇲🇾 Malaysia’s business and investment opportunities. Companies like Peikko Group Corporation and Sandvik shared their success stories in Malaysia. We also heard insightful presentations from Business Finland and Malaysian Investment Development Authority on business opportunities, along with how the Embassy of Finland in Kuala Lumpur and the Embassy of Malaysia in Helsinki can support companies entering the Malaysian market. 🙏 Thank you to all the speakers for their insights! anne vasara Ariff Ali Khairul Azhar Amil Hamzah Mohamed Farid Mohamed Razali Jake Väätäjä VO Kataja

Expanding into Finland? So you have decided to expand to the promising and unique Finnish market? Great, lämpimästi tervetuloa! (That's a warm welcome in Finnish. 😊) Finland is an attractive market, and the number of foreign companies established in Finland every year is plentiful. According to Business Finland's statistics, a total of 331 new international companies were founded in Finland in 2021. (The link to Business Finland's article is in the comment section.) Following the global trend, new foreign-owned companies enter the Finnish market also through acquisitions. However, expanding into new international markets presents unique challenges. From language barriers to regulatory requirements, and cultural nuances to local preferences, navigating the Finnish business landscape without a trusted local partner can be a puzzle. And that exactly is our "WHY" at Frog and Scorpio. The ultimate reason for our existence is the passion to help international companies establish and grow their brands in Finland. Our strategic services are therefore focused on paving your way in the Finnish market. Our native professionals are here to help you with: ☑️ Localization and Cultural Adaptation ☑️ Market Research and Insights ☑️ Business Consultancy & Networking ☑️ Navigating Regulatory Compliance ☑️ Choosing the right marketing channels and developing communication strategies. Drop us a message and let's discuss how we can best promote your company's success in the Finnish market! Stay tuned for more insightful tips! #growthpartner #finnishmarket #internationalization #finland

Opportunities for UK Companies in Poland: Products and Services of Interest UK companies have a strong opportunity to thrive in Poland, leveraging the country’s growing economy, rising middle class, and increasing demand for high-quality goods and services. Poland’s dynamic consumer base and strategic location within the EU make it an attractive market for diverse sectors. 1. Retail and Consumer Goods Polish consumers show a growing interest in premium and unique products. UK brands in fashion, cosmetics, and specialty foods, especially those promoting sustainability and quality, have significant potential. Organic and health-focused products, including supplements and functional foods, align with Poland’s increasing health-conscious consumer trends. 2. Technology and Digital Services Poland is rapidly digitizing, creating opportunities for UK companies specializing in fintech, e-commerce solutions, and software development. With a high demand for cybersecurity, cloud computing, and digital transformation tools, UK tech firms can find a ready market. 3. Education and Training Poland values education, and UK companies offering language training, professional certifications, and e-learning platforms can tap into the market. English language programs and business skills training are particularly sought after. 4. Green Technology and Renewable Energy With Poland focusing on environmental sustainability, UK firms offering renewable energy solutions, energy-efficient products, and consulting in green construction can make a strong impact. 5. Financial and Investment Services Poland's growing economy and increasing investor interest in infrastructure, real estate, and business expansion create opportunities for UK firms specializing in investment banking, asset management, and wealth advisory services. Companies offering tailored investment solutions and expertise in managing cross-border capital flows can thrive in the Polish market. 6. Healthcare and Medical Devices Poland’s aging population and expanding healthcare sector present opportunities for UK firms in medical technology, pharmaceuticals, and innovative healthcare services. UK companies offering quality, innovation, and tailored solutions can build strong customer relationships in Poland, positioning themselves as reliable partners in a rapidly evolving market. #uk #eumarket #expansion #assistance #poland #export #marketentry #consulting #fightingbrexit