Born Scrappy’s Post

Do you frequently have buyer's remorse? 🛍 😭 Before making a purchase, it is important to ask yourself a few key questions to avoid impulse buying. #ShopConsciously #EthicalShop #FinancialTips

💰 Price ≠ Value What’s the most expensive thing you’ve ever bought that wasn’t worth it? 🤔 The fact that buyer's remorse exists proves an important point: price alone doesn’t define value. It’s all about perception. Let’s talk about how perception shapes what we consider “worth it.” Drop your thoughts below 👇 #ValueVsCost #PerceptionIsKey #SmartSpending #BrandingInsights #DavidMastersGroup

In an Age of Surplus, What Do We Truly Need? 🌟 We live in a world where we already have most of what we need and much of what we want. Materially, we're surrounded by abundance. Yet, sellers keep pushing more products, hoping to catch our attention. The truth is, it's highly unlikely they'll succeed by appealing to our material desires alone. The real winners? Those who understand that we crave more than just things. We long for affection, love, pride, lust, satisfaction, belonging and much more. It's the emotional connections that matter. Appeal to the heart, not just the wallet. #EmotionalMarketing #B2BMarketing #CustomerEngagement #MarketingStrategy #Celestial

Supplement Brands If you're a brand owner, no one knows your customers better than you do Where are they falling off? How soon do they make a 2nd purchase? 3rd? what about subbing to monthly deliveries? All of this timing informs your cross-sells, upsells, and winback flows

How to Break Free from Price-Product Link and Price Based on Value

🌟 Stop selling products, start selling experiences. ✨ #ExistentialMarketing focuses on the intangible value you provide, the emotions you evoke, and the memories you create. #ExperientialMarketing #MeaningfulConnections

Do you spend more time making more important decisions? That would make sense, right? You're a sensible person - and sensible people understand the importance of big ticket purchases like houses, holidays and cars - and think carefully before hitting buy… …unfortunately, our sensible, rational, analytical brains get it wrong from time to time. If you’re interested in what your less sensible, subconscious mind thinks it's most important to spend your precious time on, find out in this piece I wrote for the buyer: https://lnkd.in/eRZiR2G8 #consumerinsight #consumerbehaviour #consumerpsychology #behaviouralscience #decisionmaking