The Boston Beer Company’s Post

As the holiday season ramps up, so does the need for stronger retail security. Download our eBook to discover 5 essential strategies to secure your business better this season, including: ✔️ Layering your security approach ✔️ Extending protection to your parking lot ✔️ Deterring crimes of opportunity ✔️ Reducing repeat offenders ✔️ Building stronger community partnerships https://bit.ly/4fUPxjE

You prep for weeks, pour in the caffeine, and bring all the holiday cheer to your deals… only for Black Friday to flash by faster than Santa on an espresso-fueled sleigh ride. 🎅💨 One minute you’re setting up promo codes and responding to customer questions, and the next? POOF! It’s over, and all you have left is a mountain of orders to fulfill and a lot of coffee cups to clean up. ☕️ Cheers to all the entrepreneurs hustling through the Black Friday whirlwind! Here’s to a quick recovery before Cyber Monday! 😂💸 #BlackFridayMadness #EntrepreneurLife #HolidayHustle #EOCalgary #EntrepreneursOrganization

Retailers: The holiday rush is coming—are you prepared? Our new guide offers practical ways to mitigate threats and protect your store for Black Friday and beyond. Read here: https://bit.ly/3AGxPS9

As hackers continually advance their techniques/methods, safeguarding your winery's website becomes increasingly critical. This blog delves into four essential online security features that your winery should know about and consider adopting to ensure the safety of your business and your customers' data. WineDirect https://lnkd.in/gV-tTgfi

The Growing Threat of Scammers in Online Retail As online shopping continues to soar, so does the presence of scammers targeting unsuspecting consumers. It’s crucial for both businesses and shoppers to understand the implications of these fraudulent activities. Here’s why we need to pay attention: 1. **Impact on Trust**: Scams can erode consumer confidence in online retail as a whole. A few bad experiences can lead to skepticism, affecting legitimate businesses and their sales. 2. **Financial Losses**: Scammers can cause significant financial harm to individuals and companies alike. The consequences can be devastating, especially for small businesses that may not have the resources to recover. 3. **Legal Implications**: Businesses that fall victim to scams may face legal challenges if they inadvertently harm their customers. Ensuring robust security measures is essential to protect all parties involved. 4. **Reputation Damage**: Negative reviews and social media backlash can tarnish a brand’s reputation, making it crucial for businesses to actively combat fraud and ensure a safe shopping environment. 5. **Need for Education**: Both retailers and consumers must prioritize education about online safety. Awareness campaigns, training, and resources can empower everyone to recognize and report scams. Let’s work together to foster a safer online retail landscape! Share your experiences and tips for staying safe in the comments. 

The hearty ingredient your cybersecurity product demo is missing is: Beans. Claude Hopkins knew a free sample of beans wasn't gonna cut it if he wanted to improve Van Camp’s sales. So he took it a step further. He sent out recipe suggestions with each sample of beans. So customers didn't have to guess at how to incorporate them into their dining experience. And it worked. Something so stupid simple skyrocketed Van Camp sales. Most vendor demos are just free bean samples. An open sandbox of features that overload the prospect and don't do the job of moving the needle in the direction of a sale. If you want to book more demos and see those demos convert more buyers— You've gotta give some specific recipe suggestions with the beans. Not sure how to do something like that? I talk about it in my daily newsletter. Opt in link will be in the comments.

Happy National Ice Cream Month! 🍦🎉 Did you know that the key to delicious ice cream starts with a solid base? In a similar way, a great IT starts with solid foundation of hardware, policy and proactive security. Our founder used to say that IT can be viewed like ice cream. There's so many different flavors, different toppings and different ways to eat it. What makes it all work together, is a solid base. That's where The Computer Guys comes in. We're here to help provide a solid foundation for the variety of flavors, vessels and toppings each of our customers need. We're ready for the unique software, compliance and hardware needs for each of our clients. Let's raise a cone and cheers to the endless possibilities of toppings for every business out there. You've got the toppings, we've got the base! 🎉#NationalIceCreamMonth #GoodBaseGoodTaste #GreatIT We want to know...what is your favorite ice cream flavor and toppings? Dish or Cone?

Bottoms up at Stoli: A ransomware attack in August disabled the company’s primary system for tracking resources and operations and forced essential functions such as accounting into manual entry mode. The cyberattack caused “severe operational disruption.” Does it really cost too much to build Cyber Resilience into your business? Contact Cohesity to learn how to do it for less. #cleanroom #cyberresilience

QSRs have unique security challenges and needs. Here's how to protect yours. #QSR #Security #BusinessSecurity

Some sobering thoughts from cybersecurity expert, https://lnkd.in/etkCaJZR American craft brewers don't let what happened to Duvel happen to you! https://lnkd.in/e4xcHiHU Seriously, if you are an operator of infrastructure, you or your government deems critical, connect with OPSWAT to learn how our solutions can protect you and your customers.