“Their savviness in navigating newer social spaces is a magnet for clients chasing younger, digital-native audiences—and hitting the mark where it matters most” The creative landscape is shifting, and the smaller shops are leading the charge! In her blog, Carly Zymet explores how boutique agencies are shaking up the industry, proving that bigger sizes don’t always equal success. From agile teams and bold creative risks to leveraging cutting-edge tech and cultural insights, small agencies are bringing fresh ideas to big players. The days of chasing big names for validation are gone—today’s top brands are turning to smaller, more dynamic agencies to craft campaigns that truly resonate. Whether it’s tapping into Gen Z trends or responding to viral moments, these shops are redefining the rules of creativity. Check out her blog here to discover how agility, adaptability, and fearless innovation drive this revolution in the ad world. https://lnkd.in/duAcrKdk
