Bottega Veneta’s Post

Bottega Veneta continues its homage to artisanal craft this festive season with the fourth iteration of bottega for bottegas. a celebration of creativity and heritage, the initiative spotlights six artisans based in or near venice, the birthplace of bottega veneta’s craftsmanship legacy. for december, the italian fashion house transforms its digital platforms, advertising spaces, newsletters, and flagship store windows into showcases for the participating creators. read more here: https://lnkd.in/dKnXSAqh

I’m all in favour of taking over landmarks but how do we feel about this latest campaign from Bottega Venta who took over the Great Wall of China? To celebrate the 2022 Chinese Lunar New Year, Bottega Veneta went all out by taking over a section of the Great Wall of China with a massive digital screen. This public art display featured a vibrant festive message in Bottega’s signature green and tangerine (symbolizing luck in Mandarin). The bold text ‘新春快乐’ (Happy New Year) lit up the wall in style. Key Takeaways: Make a Statement: Bottega Veneta proved that sometimes all you need is a bold move to get noticed. They literally lit up the Great Wall! Cultural Connection: They didn’t just throw up a sign—they embraced Chinese New Year, speaking to locals in their own language. Culture matters, and that’s how you win hearts. Smart Color Choices: Green and tangerine weren’t just pretty—they were meaningful. That’s how you combine symbolism with style. Global Impact: Taking over a world landmark? That’s next-level marketing. This wasn’t just a display; it was an experience people will talk about. Go Big or Go Home: When in doubt, go bold! Bottega Veneta showed that scale matters and left an unforgettable impression. Ready to create an unforgettable moment for your brand? Let's talk bold ideas and make a statement!

I realize the irony of sharing this on a social platform, but this commitment from Bottega Veneta to refuse to add to the cultural landfill that social media can be is refreshing. "...rather than observing and following online trends, brands are fully capable of creating their own, treating social media culture as its peer and equal, rather than a source of culture-mining. What it achieves is a kind of dignity that is hard to come by in the current climate of incessant algorithm-stroking." And what a call to arms at the end: "Let this be a reminder to brands (and the rest of us) to operate from a place of creative abundance, not scarcity. To channel energy into longevity, not hype. And to be brand brutalist, with core values that stay holy and creative expression that invites true blasphemy." Full article here https://lnkd.in/g9hqyN9t by https://morning.fyi/

🚨🚨🚨🚨 Cultured swine #3 🐷🐷🐷🐷 ✅✅✅ Bottega Veneta x A$AP Rocky ✅✅✅ So hot it’s hurting my feelings. But only in a positive way, of course. This latest campaign from Bottega Veneta proves how much we crave authenticity. Especially in the lifestyle, fashion and luxury segment. Collaborating with unusual and unexpected celebrity entities as A$AP Rocky simply puts the extra twist on an already juicy idea. Notice how they continue the “documentary photography” style of imagery established last year in the paparazzi campaign. Hats off. Bottega Veneta ✅✅✅ Charli XCX Brat ✅✅✅ This new dance-pop-fantasy album is hitting the highest heights. Yes, she is talented and she is giving her audience what they want. But there is a smart strategy behind it. Sub-culture activation (queer club dance scene), being present at the right touchpoints at the right time (Boiler Room appearance), smart collaborations (Julia Fox) and one must not forget the media strategy any big brand could be jealous of. ✅✅✅ Sustainability crunch ✅✅✅ With new and more regulations coming into play very soon in the EU, the fashion (and luxury) market is under pressure to act. Yes, the brands all formulated some kind of sustainability mission, but the actions are missing. At the recent summit in Copenhagen, it seems every big player embarked on a journey of transformation. They will need help in doing it. Thank god for us, branding consultants :) ✅✅✅ SXSW London ✅✅✅ So happy this festival is coming closer to Europe. London seems like a great city to kick-off their presence on the old continent. Is anyone I know going? I am awaiting more information and teasers coming soon, as the date is upon us. Wish I could be there but I promise to bring you the “best of SXSW London” in one of the next instalments of Cultured Swine. SXSW London #bottegaveneta #asaprocky #campaign #charlixcx #brat #sustainability #eu #regulations #sxsw #sxswlondon

Matthieu Blazy could be the breath of fresh air CHANEL needs to stay competitive in an ever-evolving fashion landscape. With emerging brands like Coperni and Loewe redefining the boundaries of fashion, offering bold, innovative designs and unforgettable runway spectacles, CHANEL risks becoming less exciting if it doesn't adapt. While Virginie Viard has respected Lagerfeld’s legacy, the brand has, at times, lacked the edge and innovation that made CHANEL so thrilling under Karl's leadership. Karl Lagerfeld was unparalleled in terms of scenography and creating fashion experiences that were truly unforgettable. His shows were not just collections, but events—whether it was transforming the Grand Palais into a supermarket or designing an iceberg runway. That sense of spectacle is something CHANEL has missed in recent seasons, and in today’s fashion climate, where engagement and excitement are key, it's something the brand could use to recapture attention. Blazy, with his success at Bottega Veneta, has proven he can mix creativity with commercial appeal, giving a brand a new, modern voice without losing its essence. If confirmed as CHANEL’s creative director, he could infuse the house with the innovation and energy it needs to reclaim its spot at the forefront of fashion. At the same time, he would need to navigate the delicate balance between honoring CHANEL’s rich heritage and pushing it forward, offering a new vision that resonates with both loyal customers and a younger generation hungry for something bold and memorable. While the legacy and prestige of CHANEL will always remain, staying aligned with the cultural and creative shifts of the times is essential if the brand is to maintain its allure. Blazy could very well be the designer to bring that necessary balance, revitalizing CHANEL as a symbol of both timeless luxury and future-forward fashion. #fashion #chanel #unpopularopinion

MIND OVER MACHINE MARKETING HIGHLIGHTS: BOTTEGA VENETA Bottega Veneta’s innovative use of “paparazzi-style” campaigns reflects a savvy understanding of modern media dynamics and consumer behavior. By featuring high-profile celebrities like A$AP Rocky and Kendall Jenner dressed in the brand’s latest collections and allowing these images to circulate organically through fashion press and social media, the brand effectively merges luxury and guerrilla marketing. This strategy taps into the power of authenticity, leveraging the appeal of candid, “unscripted” moments to make the brand feel aspirational yet relatable. It also capitalizes on the cultural influence of street style, which has become a key driver of trends in the fashion world. The absence of traditional campaign imagery heightens the exclusivity and allure of the brand, aligning with its understated yet highly coveted reputation. This approach also acknowledges the evolving role of social media and the press in shaping fashion narratives. By letting the content appear organically, Bottega Veneta achieves a viral, word-of-mouth effect that feels less like traditional advertising and more like cultural momentum. It’s a clever way to reinforce the brand’s luxury positioning while staying culturally relevant and media-savvy. #bottega #bottegaveneta #luxury #luxuryfashion The Mind Over Machine Marketing Blog https://lnkd.in/dVvHxTxz

**The Real Deal: Birkin vs. Wirkin** Let’s be real—when it comes to the iconic Hermès Birkin, there’s simply no substitute. Sure, a "Wirkin" (lookalike or replica) might seem tempting, but here’s why investing in an authentic Birkin is worth every penny: 1. **Quality & Craftsmanship:** A real Birkin is handmade by skilled artisans, often taking up to 18 hours to complete. Each stitch, leather choice, and hardware detail is crafted to perfection. A Wirkin? Mass-produced with far less attention to detail. 2. **Longevity:** An authentic Birkin ages gracefully, retaining (and often increasing) its value over time. With proper care, it’s a bag you’ll pass down generations. A replica will likely fall apart within a few years. 3. **Value Retention:** Birkin bags are one of the few luxury items that are also an investment. Their exclusivity and high demand ensure they hold, or even appreciate in, value. A Wirkin? It’s just a bag. 4. **Status Symbol:** Carrying a Birkin is more than just having a bag—it’s about celebrating artistry, luxury, and exclusivity. A Wirkin may look the part from afar, but it can’t offer the same sense of pride. 5. **Ethical Considerations:** Purchasing a genuine Birkin supports craftsmanship and the heritage of a historic brand. A Wirkin often fuels unethical manufacturing practices and copyright infringement. Investing in a Birkin is about more than just owning a bag—it’s embracing a legacy of excellence. **Hashtags:** #RealVsReplica #HermesBirkin #AuthenticLuxury #LuxuryBags #InvestInQuality #BirkinLove #BagCollector #LuxuryLifestyle #RealBagRealValue #BirkinClub

The best Fathers Day tribute said everything by saying nothing. You don't usually associate Father's Day content with luxury brands, the usual tropes around the day 'thank you Dad' etc... would fall flat in the context of the vast majority of luxury houses. (Montblanc, for what it's worth, is a brand who could elevate those tropes.) But what luxury brands are good at is using their category to reframe context. Which is exactly what the A$AP Rocky and Bottega Veneta Fathers Day spot delivers. An intimate, almost wordless portrait of A$AP playing with his small young kids, wonderfully lensed by the artisit Carrie Mae Weems. The product is (quietly) there, gorgeously rendered in both video and stills, but is a background player to a larger moment. Sure, the moments seen might be very everyday, but that's what makes it even more distinctive and compelling. When we talk about luxury brands 'in culture' this is a fantastic example of what that looks like when applied to brand codes. Bravo to the entire team.

"Hermès is costly, but not expensive." 👜 A great episode of 60 MINUTES with Hermès' creative director Pierre-Alexis Dumas. He stepped into the shoes of his father and grandfather who worked for Hermès as well. His view is so simple and yet truly inspirational..... 🎓 So what's the difference between costly and expensive? Costly is paying the right price for quality and craftsmanship. Expensive is spending a lot but not getting what you expected. Go and watch this episode for yourself! #luxurybrand #luxuryindustry #icon #hermes #luxurystrategy

Italian fashion house Bottega Veneta is expanding its presence in Tokyo with a new store. Located in Tokyo’s Azabudai Hills, the boutique features curved walls and smooth plaster surfaces. The space will house the brand’s lineup of products and will include a private salon space alongside rare pieces and exclusive made-to-order services. Read the full article: https://bit.ly/4jbx7hd #LuxuryDaily #LuxuryNews #BottegaVeneta #LuxuryFashion