Bouchra Rebiai’s Post

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Helping marcomms agencies with their Arabic translation & copywriting needs – UAE & KSA Govt Experience | Bilingual Wordsmith | Arabic Translator & Copywriter | Digital Strategist & SEO Expert

Earlier this week, we were working on a translation for a fitout company. I’m not one to just go with my gut on things, so while reviewing, I thought I’d look up the word “fitout” to understand it better, so we could provide the client with the best possible options in Arabic. Of course, when you search for “fitout meaning in Arabic” the first thing our dear friend Google gives us is the translation from their machine translation software. I’ve talked about this previously, how GT’s work is easily “edited” by anyone, and if enough edits are made, it then shows as the “correct” translation. You don’t need to know one Arabic letter, let alone word, to tell this is nowhere near being correct 😅 - - - - - Looking for help reaching Emirati and Saudi audiences? 🇸🇦🇦🇪 I run Aurora Hikma, a digital agency specializing in Arabic translation and content creation. We pride ourselves on delivering impeccable content in standard Arabic and the local Khaleeji dialects that allow businesses to connect authentically with their customers online and offline. DM me "Arabic" to learn more! - - - - - #litranslators #agencylife #businessowner #arabictranslation #aurorahikma

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