Boulo Solutions’ Post

Have you noticed a dip in your company’s LinkedIn impressions lately? Don’t sweat it. Instead, let’s discuss why this is the perfect time to double down on something powerful: Employee Advocacy LinkedIn is all about relevance, catering content to each user. So, what gets the spotlight? Content from people you know, topics you’re interested in, and posts that spark real conversations. Guess what nails all those points? Employee Advocacy: ✅ Your team’s posts reach people they’re connected to, giving your brand a boost. ✅ Content is tailored to what your audience cares about, increasing its likelihood to be seen. ✅ Each advocate brings their insights, making your content more authentic. ✅ This authenticity drives real conversations – sending the right engagement signals to LinkedIn. You’ve got this! 💪 #EmployeeAdvocacy #LinkedInStrategy #SocialMediaMarketing

Have you noticed a dip in your company’s LinkedIn impressions lately? Don’t sweat it. Instead, let’s discuss why this is the perfect time to double down on something powerful: Employee Advocacy. LinkedIn is all about relevance, catering content to each user. So, what gets the spotlight? Content from people you know, topics you’re interested in, and posts that spark real conversations. Guess what nails all those points? Employee Advocacy: ✅ Your team’s posts reach people they’re connected to, boosting your brand. ✅ Content is tailored to what your audience cares about, increasing its likelihood to be seen. ✅ Each advocate brings their insights, making your content more authentic. ✅ This authenticity drives real conversations – sending the right engagement signals to LinkedIn. You’ve got this! 💪 #EmployeeAdvocacy #LinkedInStrategy #SocialMediaMarketing

Have you read the Employee Advocacy Benchmark Report yet? Something that stood out to me is the pretty dramatic shift in how program managers demonstrate program ROI and attribute results. In fact, 61% of contributors shared that they don’t track the cost-per-click (CPC) of employee shares at all. It’s all part of a bigger trend: 🔸 24% of organizations cite brand awareness as their main objective. 🔸 52% see increased brand visibility as the biggest benefit of employee advocacy. 🔸 45% plan to foster a culture of sharing and collaboration in their wider organization. This all indicates that employee advocacy is evolving into a long-term branding strategy. Discover more insights & trends in the report: https://lnkd.in/d6ZtxBRZ #EmployeeAdvocacy #EmployeeInfluencers #EABenchmarks

Have you noticed a dip in your company’s LinkedIn impressions lately? Could it be the perfect time to double down on something powerful: Employee Advocacy? LinkedIn is all about relevance, catering content to each user. So, what gets the spotlight? Content from people you know, topics you’re interested in, and posts that spark real conversations. ✅ Your team’s posts reach people they’re connected to, giving your brand a boost. ✅ Content is tailored to what your audience cares about, increasing its likelihood to be seen. ✅ Each advocate brings their insights, making your content more authentic. ✅ This authenticity drives real conversations – sending the right engagement signals to LinkedIn. #EmployeeAdvocacy #LinkedInStrategy #SocialMediaMarketing

Have you noticed a dip in your company’s LinkedIn impressions lately? Don’t sweat it. Instead, let’s discuss why this is the perfect time to double down on something powerful: Employee Advocacy LinkedIn is all about relevance, catering content to each user. So, what gets the spotlight? Content from people you know, topics you’re interested in, and posts that spark real conversations. Guess what nails all those points? Employee Advocacy: ✅ Your team’s posts reach people they’re connected to, giving your brand a boost. ✅ Content is tailored to what your audience cares about, increasing its likelihood to be seen. ✅ Each advocate brings their insights, making your content more authentic. ✅ This authenticity drives real conversations – sending the right engagement signals to LinkedIn. You’ve got this! 💪 #EmployeeAdvocacy #LinkedInStrategy #SocialMediaMarketing

Why does your organization need an employee advocacy program? Organizations that get this right will reap the benefits of being an employer of choice in a highly-contested market that is in short supply of the skills required for success. An employee advocacy program, also referred to as employee ambassador program, identifies internal brand advocates who actively and purposefully share authentic employee content to a targeted audience to create visibility and awareness of your organization as an employer. The intention is to: 1. share lived experiences, 2. show prospective talent who they will be working with, 3. and glimpse the type of projects the talent would be involved in. Employee Advocacy has 4 building blocks - Community, Content, Channels and Communications. Even though this is new territory for many organizations, structured and well-positioned employee advocacy programs with a clear purpose and impact aligning the target community, content, and channels have the potential to increase the credibility and attractiveness of the employer. Follow HRGurukul for such updates on Employer Branding. #EmployerBranding #Branding #EmployeeAdvocacy #HumanResources

79% of job seekers turn to social media to research potential employers! Your employees are your most authentic cheerleaders. Their experiences on personal networks fosters genuine connections and enhances your brand’s authenticity. An effective Employee Advocacy Program empowers your team to amplify your brand messaging and engage in meaningful conversations within your industry. This offers job seekers crucial insights into your company’s work culture. Let’s connect to tailor Employee Advocacy Programs that boost participation, refine messaging, and enhance your employer brand. #TBA #EmployerBranding #Talent #People #Team

Your CEO plays a crucial role in your employee advocacy program. 🌟 Why? Because they possess significant internal and external influence. Let's dive into the details: 🔹 Internal influence: Active leadership on LinkedIn sends a powerful message to employees, showcasing that advocacy is ingrained in your company culture. Leading by example is key to inspiring your team. 🔹 External influence: CEOs are viewed as public figures and are expected to maintain a robust social media presence. With vast networks and influence, they can greatly enhance your program's reach. Our research at DSMN8 indicates that a CEO with 5,000 followers can drive engagement equivalent to a company page with over 300,000 followers! Harness the power of executive influence in your #SocialMediaStrategy and #EmployeeAdvocacy initiatives. #ExecutiveInfluence ✨

Have you noticed a dip in your company’s LinkedIn impressions lately? Don’t sweat it. Instead, let’s discuss why this is the perfect time to double down on something powerful: Employee Advocacy💪 LinkedIn is all about relevance, catering content to each user. So, what gets the spotlight? Content from people you know, topics you’re interested in, and posts that spark real conversations. Guess what nails all those points? Employee Advocacy: ✅ Your team’s posts reach people they’re connected to, giving your brand a boost. ✅ Content is tailored to what your audience cares about, increasing its likelihood to be seen. ✅ Each advocate brings their insights, making your content more authentic. ✅ This authenticity drives real conversations – sending the right engagement signals to LinkedIn. You’ve got this! 💪 #EmployeeAdvocacy #LinkedInStrategy #SocialMediaMarketing

Your CEO should be part of your employee advocacy program. Why? Because they wield both internal and external influence. Let’s break it down 👇 1️⃣ Internal influence When the leadership team is active on LinkedIn, employees take notice. It reinforces that employee advocacy isn't just a marketing initiative but part of your company culture. Leading by example is the best way to motivate your team to get involved. 2️⃣ External influence It’s no secret that CEOs are seen as public figures. Many people now expect a CEO to maintain an active social media presence. Executives often have extensive networks and considerable influence in the professional world. This can significantly boost your program's reach and results. Our own research at DSMN8 revealed that a CEO with just 5,000 followers can generate the same engagement as a company page with over 300,000 followers! #SocialMediaStrategy #ExecutiveInfluence #EmployeeAdvocacy