Boundless Brand Design’s Post

Toblerone chocolate is no longer made in Switzerland... …And their packaging had to change as a result. Made in Switzerland in 1908, Toblerone’s Swiss identity was firmly rooted in its brand image for over a century. But the airport-favourite chocolate is now produced in Slovakia. Switzerland holds a “Swissness” legislation that states products labelled as “made in Switzerland” must contain at least 80% Swiss ingredients produced locally, and 100% Swiss ingredients for products containing milk (like chocolate!) Why such legislation? Well, “made in Switzerland” comes with a big payoff, as products with a Swiss label or image sell for between 20-50% more than their counterparts. By relocating its production, Toblerone no longer has the right to: 🍫 Mention Switzerland anywhere in its packaging 🍫 Use the Matterhorn in its branding But, I don’t think this will be a disaster for Toblerone. And at least they get to keep the hidden Bernese Bear. 😅 Territory-based branding is a great way to tell a story about your brand, but it shouldn’t be the only thing your branding is based upon. Toblerone still has its distinctive triangle shape and (hopefully!) the same taste of smooth chocolate and chewy nougat. This is demonstrated in their new branding, which highlights the chocolate triangle with a vintage, handwritten typeface as a signature, which bears the name of its founder, Tobler. The typographic work features fuller letters, which diverts the attention away from an original Swiss chocolate towards a gourmet and authentic product, even if it has nothing to do with Switzerland! So, disaster averted in my opinion… what do you think of Toblerone’s new design? And did you even notice the change?

  At Walnut Unlimited, we often dive deep into brand redesign and packaging development for FMCG clients. As a result, I’m always on the lookout for the latest product updates. During my recent food shop, Napolina’s redesign caught my eye.   🔎 Let's dive into some of the thinking that may have been behind the new look:   🥘 Shifting focus from provenance to pure ingredients: The subtle Italian flag is now absent, reflecting a move toward using a blend of 'European' ingredients. This part of the old design may have held some authority bias, with the Italian flag queuing a sense of higher quality and authenticity. However, the new banner design wrapping around the label gives a more premium feel, maintaining the perception of quality.   🛒 Creating better shelf standout: Simplicity bias drives us to the path of least resistance, and Napolina’s updated text is bolder, clearer, and easier to read. With consumers spending only 3.1 seconds glancing at products, visibility and readability are crucial.   👅 Tantalizing taste buds: The olive image has been enlarged and made more hyper-realistic to appeal directly to the senses. The picture superiority effect means we process images more easily, creating a stronger emotional connection to the product.   Personally, I find the new design modern, sleek, and easier to read. What do you think? 🌟 Princes Limited #FMCG #marketresearch #branding #packaging

From Dawn Foods emerges Doughstory, a distinguished brand conceived with a primary focus on the global dissemination of premium-grade food offerings. Doughstory epitomizes the endeavor to introduce the culinary essence of Pakistan to international audiences through its diverse array of frozen flatbreads, frozen snacks, and ambient snacks. In the early months of 2024, Doughstory unveiled its ambient bread range, comprising five distinctive variants: Plain, Bran, Whole Wheat, Milky, and Multi Grain bread. Presented herein is the proposed packaging design for the brand. Employing adaptive and contemporary typography tailored to contemporary market preferences, the design incorporates varied colors corresponding to each bread variant. A thoughtfully incorporated window provides a glimpse of the product’s freshness, enhancing its appeal to prospective consumers. This strategic use of color not only distinguishes each variant but also captivates potential buyers when displayed in retail settings.

There’s no time for water-damaged labels or misshapen coins that leave your customer questioning if your bottle is worth the price tag. As a brand owner, you know better than anyone how important that 'first look' is. Your bottle has to convert. So, how do you ensure your brand's 24/7 ambassador is not only commanding attention but also communicating your brand's ethos to gain instant consumer traction? https://lnkd.in/expZPwC8 #premiumdrinks #spirits #packaging #branding #premiumpackaging #luxurylabels #signet #packdesign #signetbranding

Al Fresco, a natural foods brand, recently released a fresh design in collaboration with design agency, Beardwood&Co. The brand kept the green backdrop (transitioning from a pattern of suns to “al fresco” written in large print) but spruced it up with an updated logo, new typefaces and a hierarchy of communication that prioritized key claims such as “100% natural” and “No artificial ingredients." The stamp reading “chicken raised with no antibiotics ever” further solidifies Al Fresco as a great better-for-you option. Consumers were in favor of the new look, with 58% reporting that they preferred to purchase the upgraded packaging, and only 42% opting for its predecessor. One noted that "It's easier to read the ingredients and attributes. I can see at first glance because the lettering is bolder." Amazing work, Al Fresco and Beardwood&Co.! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Kayem Foods, Inc. Julia Beardwood Sarah Williams Ryan Lynch Magdalena Travis Stephanie Primus Courtney Berkery

Innovative glass for a better world💙🤍❤ ✅Quality and durability: Chef & Sommelier glasses are made from top-quality materials, such as crystalline, which offer both high clarity and resistance to shocks and scratches. ✅Innovative design: The brand offers a wide range of glasses with innovative designs, both aesthetically and functionally. Their glasses are often designed to enhance wine tasting by concentrating aromas and offering an optimal sensory experience. ✅Adaptability: Chef & Sommelier offers a variety of glass collections to suit different types of wine and tasting occasions. Their glasses are often designed in collaboration with sommeliers and wine experts to meet the specific needs of tasters. ✅Research and innovation: The brand invests in research and development to remain at the forefront of innovation in glassware, focusing on constantly improving the quality, design and performance of their products.

Isn’t it odd how many medical practices use shades of blue or how restaurant logos often feature yellow? Actually, no—it’s a strategic choice! The Cyphers Agency just shared how businesses can express its brand personality through the power of color. #BrandPersonality #ColorTheory #Branding #MarketingStrategy

Did you guess? Brand concept design for POPGo Gourmet Popcorn, Eswatini's first artisanal popcorn brand. Combining 2 of my passions in the best way. Design by Hadeda Digital #branddesign #logodesign #branding #brandstrategy

Simply Go-Gurt, a variety of Yoplait’s Go-Gurt line that boasts simpler ingredients, recently redesigned its packaging. While the previous design featured rolling hills, the new elevated look includes a more dynamic scene using flat color and shadows, while keeping the sky-and-greenery motif. The Go-Gurt logo also stands out due to the 3D layered effect as well as the color contrast used to highlight the letters. The brand also made the flavor cues and the list of excluded ingredients more prominent on the package. Consumers liked the transformation: 58% preferred to purchase the new design while only 42% opted for the previous look. One consumer said of the updated packaging, “I would know this was Go Gurt immediately just by seeing the logo in the center of the box. I think the nutritional facts are easier to read on this box.” Stellar work, Simply Go-Gurt! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

While packaging is one of the keys to boosting your snacks product sales or any food products at all, best make sure you know at least the bare minimum of what you are doing so you don't light your money up in fire just to get a look of a black smoke. So before you splash huge funds on packaging, you should know that your design should firstly focus on being eye catchy because eye-catching design drives initial interest. Bright colors such as (orange, red, and yellow), blended with bold fonts such as (Montserrat, Trajan, Poppins), and unique shapes are often the first elements that draw a consumer’s eye. In the snack foods market, where impulse buys are common, an attractive design can make the difference between your product being noticed or overlooked. #PackagingDesign #FoodPackaging #SnackFoodMarket #ConsumerBehavior #Sustainability #Branding #productdesign #accuxel #accues