Boundless Brand Design’s Post

Part 1/3 : Packaging Pitfalls: Design Overload Striking packaging is essential, but overcrowding your design with too many elements can confuse customers and dilute your brand message. The key is finding balance between aesthetics and clarity. Take Tropicana’s 2009 packaging redesign as an example. Their attempt to modernize by simplifying the design led to a 20% drop in sales because customers didn’t recognize the product on shelves. This proves that maintaining recognizable brand elements is crucial. Therefore, don’t sacrifice clarity for creativity. Keep key brand identifiers intact and avoid overloading your packaging with unnecessary graphics. #GeorgettePackaging #CustomPackaging #Custom #Packaging #Sustainable #EcoFriendly #CarbonOffset #SmallBusiness #Canada #Corporate #Kitchener #PackagingIdeas #InnovativePackaging #Branded #BrandedPackaging #Marketing #DigitalMarketing #Tropicana

Unveiling the essence of Allure, a premium chocolate brand. Our branding journey for this chocolate brand blends the rich hues of green, the delicate charm of rose pink, and the warmth of the sand. The colour palette seamlessly evokes the serenity of the forest. Our logo design, inspired by the enchanting allure of the forest, captures the essence of nature’s beauty entwined with premium chocolate indulgence. From the sleek design to the opulent finishes, our packaging exudes elegance and sophistication, making each unwrapping a moment of pure delight. In a world where luxury speaks volumes, Allure stands as a testament to the power of branding. Delve into the mystique of our creative process as we intricately weave elements of lush foliage and rich cocoa into a symbol of elegance and sophistication. Your brand's story starts here. Contact us today to begin your journey towards creating a brand identity that sets you apart from competition. - #thegrowthnarrative #branding #packagingdesign #logodesign #brandidentity #creativeagency #branddesign

A brand and packaging update is always somewhat of a risk no matter what market you are in. This latest one from #Ortega has several plusses. 1) The logo update is modern and fresh. It isn't too different from the old one so it won't confuse buyers 2) You can read all of the important stuff without turning the can "MILD FIRE ROASTED WHOLE GREEN CHILES". This reads as a unit. 3) The decorative design in the background isn't too overpowering and adds to the design 4) "A FAMILY TRADITION SINCE 1897" stands out more. Some criticism: 1) The illustration of the chiles on the old can look more realistic and in some ways more appetizing. 2) At first glance, when I didn't see the brand name Ortega, I thought it was a private label brand. #cpgpackaging #brandingtips #brandbuilding #packagingdesign

🌿 Project Spotlight: Green Organics - A Premium Spices Brand! 🌿 After days of Logo ideation to packaging design, I’m thrilled to present the packaging design for Green Organics – a brand that brings the purity of natural spices straight to your kitchen! We wanted to create packaging that tells a story of simplicity, purity & are able to elevate organic spices with a premium touch. The idea was to let the natural quality of the spices shine through, using a design that feels clean and genuine. 🎨 Design Highlights: ✔ Vision: To elevate organic spices with a premium touch, offering consumers a blend of natural purity and luxurious design. ✔ Design Strategy: Using a clean, cool tone palette and minimalist aesthetics, each package exudes a sense of elegance and authenticity. ✔ Clean Minimalist Aesthetic: Refined design with delicate spice illustrations, offering a polished, organic appeal. Creating this packaging has been a fantastic experience. If you’re looking for unique, impactful packaging solutions, I’d love to #collaborate! Reach out to discuss potential partnerships – let’s create something remarkable together. 🌎✨ Mail to: anujapol0812@gmail.com #GreenOrganics #PremiumSpicesPackaging #VisualIdentity #PureFlavors #NaturalIngredients #TasteTheDifference #PackagingDesign #LogoDesign #Branding #Luxury

✨ Every element counts in #branding Something as small as these #custom clothing tags are a testament to our belief in the power of details. High-quality materials, elegant #design, and that touch of #luxury - because we know that the smallest things make the biggest difference. #AttentionToDetail is what sets a #brand apart, ensuring that every aspect of the #experience is memorable. 🏷️ From the first glance to the lasting #impression, it's all in the #details. #brandbuilding

Imagine Heinz, but elevated. We envisioned a premium rebrand for the iconic ketchup brand, infusing classic heritage with modern sophistication. A sleek, minimalist aesthetic combined with rich, deep tones creating a luxurious feel, while maintaining the core essence of Heinz. This elevation of the familiar Heinz bottle into a timeless design commands attention! 👀 What do you think of our Heinz reimagined? @heinzarabia what do you think! Let us know your thoughts in the comments! #Heinz #ketchup #redesign #branding #branddesign #agencylife #dripmedia #designinspiration #packagingdesign #foodphotography #marketing #luxurybranding #premiumdesign #design #graphicdesign #branddesign #branddesigner #graphicdesigner #designprogress #creator #branding #brandidentity #webdesign #webdesigner #socialmediadesign #designtips #designinspiration #graphicdesigninspo #feeddesign #behance

What makes embroidery perfect? Knowledge? Experience? Attention to detail? We believe all three aspects play an important role in creating beautiful embroidery. When these crucial elements combine, they result in perfection. When deciding on an embroidery agency, always keep these three factors in mind. For more details on what to look for while selecting an embroidery agency, contact us today! #Embroidery #Digitizing #Design #EmbroideryServices #CustomEmbroidery #Branding

"PureLeaf" #brand crafting:- --- #Logo and #Branding: #Logo: The PureLeaf logo features a clean, elegant design with a stylized green leaf intertwined with the brand name in a modern, sans-serif font. The leaf symbolizes natural ingredients and environmental consciousness. #Color Palette: The primary colors are earthy greens and soft neutrals. Green represents nature and sustainability, while neutral tones evoke simplicity and purity. #Packaging: #Material: The packaging is made from recycled and biodegradable materials, such as kraft paper and glass, emphasizing the brand’s commitment to reducing environmental impact. #Design: The bottles and containers have a minimalist design with a smooth finish. Labels are adorned with subtle leaf patterns and are printed using eco-friendly inks. Each product features a clear label that highlights its natural ingredients and eco-friendly attributes. #Product #Range: #Shampoos: Transparent bottles with green-tinted labels, featuring fresh, natural scents like eucalyptus and lavender. #Body Washes: Sleek, recyclable tubes with earthy tones and simple typography, reflecting the soothing and purifying nature of the ingredients. #Lotions: Glass bottles with a touch of green and white accents, designed to showcase the luxurious, nourishing qualities of the product. #Marketing Materials: #Website and Social Media: Clean, modern design with a focus on high-quality images of the products and nature. The website features easy navigation and emphasizes sustainability. #Advertising: Campaigns highlight the brand’s eco-friendly mission, using visuals of natural landscapes and close-ups of the products in use. #Retail Display: #In-Store: Products are displayed on wooden or recycled shelving, with clear signage that educates consumers about the brand’s environmental impact and product benefits. --- PureLeaf presents itself as a sophisticated and environmentally conscious brand, appealing to consumers who value sustainability and quality.

🔹𝐄𝐯𝐞𝐫 𝐒𝐩𝐨𝐭𝐭𝐞𝐝 𝐭𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐒𝐞𝐜𝐫𝐞𝐭 𝐢𝐧 𝐓𝐨𝐛𝐥𝐞𝐫𝐨𝐧𝐞’𝐬 𝐋𝐨𝐠𝐨? We all know Toblerone, right? That iconic triangular chocolate bar you see everywhere—from airport duty-free shops to your corner store. Its unmistakable packaging, with bold red lettering and a stunning Swiss mountain design, is hard to miss. But there’s more to Toblerone than meets the eye. 🔹𝐓𝐡𝐞 𝐈𝐜𝐨𝐧𝐢𝐜 𝐋𝐨𝐠𝐨: 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐉𝐮𝐬𝐭 𝐚 𝐏𝐫𝐞𝐭𝐭𝐲 𝐏𝐢𝐜𝐭𝐮𝐫𝐞 Toblerone’s logo is a masterpiece. It features the majestic Matterhorn, a famous Swiss mountain, giving a nod to the company’s roots. But there’s a hidden gem in this logo. Look closely, and "𝒚𝒐𝒖’𝒍𝒍 𝒔𝒆𝒆 𝒂 𝒘𝒉𝒊𝒕𝒆 𝒃𝒆𝒂𝒓 𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈 𝒕𝒂𝒍𝒍 𝒊𝒏𝒔𝒊𝒅𝒆 𝒕𝒉𝒆 𝒎𝒐𝒖𝒏𝒕𝒂𝒊𝒏!" 🔹𝐓𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐁𝐞𝐚𝐫: 𝐀 𝐂𝐥𝐞𝐯𝐞𝐫 𝐓𝐫𝐢𝐛𝐮𝐭𝐞 This bear isn’t just a random addition; it’s a tribute to Toblerone’s Swiss origins. The bear represents Bern, Switzerland’s “City of Bears,” which is also where Toblerone was created. The bear in the logo is so prominent that once you see it, you can’t unsee it! It’s a brilliant piece of design that pays homage to the city’s coat of arms. 🔹𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐡𝐨𝐫𝐧 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐓𝐚𝐬𝐭𝐞𝐛𝐮𝐝𝐬 The Matterhorn doesn’t just inspire the logo—it’s the reason for the chocolate’s unique shape. Those delicious little triangles are like a miniature mountain range in your mouth! And if you’re a true Toblerone fan, you can visit the real Matterhorn above the charming town of Zermatt in Switzerland. It’s a sight to behold and a must-visit for any chocolate lover. Did you know about the hidden bear in Toblerone’s logo? Comment below and let us know! #Toblerone #Branding #HiddenSecrets #LogoDesign #HiddenBear #Matterhorn #SwissChocolate #ChocolateLovers #IconicDesign #SwissHeritage #ChocolateFacts #SweetSurprise

Let's talk about the biggest design controversy of 2024 so far... Lyle's Golden Syrup has rebranded. Yep, an iconic brand has decided to modernise it's antiquated product packaging and the design community can't handle it. No surprise there. I'm fully in support of this rebrand. Let's be honest. In 2024 an illustration of a dead lion surrounded by bees is a bit strange (despite the meaning). On top of that the decision to contain the syrup in the tin was likely due to the fact the company founded in 1881. I don't imagine much plastic squeeze bottle syrups were in circulation then... In terms of practicality, a squeeze bottle is almost certainly easier to store without it sticking to household cupboards. It's also easier to use. Designers often forget about these practicalities. There is more to this than just the visual aesthetic. For example - the end user. Whilst the original tin design is certainly iconic - it's almost certainly out of date visually. I feel the rebrand does justice to the original and modernises it in a sensible way for the current market. What do you think? 💭 #lylesgoldensyrup #rebrand #rebranding #graphicdesign