Boundless Brand Design’s Post

🍮 🥄 Creative about Indulgence 🥄 🍮 The Gü signature range represents the pinnacle of Gü’s dessert-making mastery. Creatively composed by their Master Patisserie Chef, each dessert has been crafted with passion. Tasked with capturing the essence of indulgence, Boundless Brand Design has created a bold new packaging design. The new look reflects the pride, passion, creativity, and luxurious nature of Gü’s Signature range while enhancing shelf appeal, aiding range navigation and increasing value perception vs. other products in the portfolio. On the front face, bold, scripted typography showcases the pride and passion behind each product, accompanied by a mouthwatering image of an oozing spoonful of Gü, highlighting the sumptuous layers and textures in each and every mouthful. On the top face, an enticing photograph of the dessert is accompanied by key ingredients, arranged to reflect the rich flavours and culinary artistry. Carefully crafted copy placed around the design further elevates anticipation. The new packaging is as decadent as the desserts themselves. #packagingdesign

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