Boxsy’s Post

So 1 in 4 startups fail…not because the idea wasn’t brilliant, but because no one noticed them? Truth is, ideas alone don’t win. Thousands of startups in your niche are founded each year. 🤷♂️ And you’re competing for the same investors and customer segments. Yes, you have a unique MVP, but is it getting the attention it deserves? ➞ Here’s what you can do heading into 2025: 1️⃣ Start with just one sharp, audience-driven message. If your value prop doesn’t land instantly, forget about it. You need laser clear focus on the pain point you’re solving. 2️⃣ Build trust by showing, not telling. Story tell your testimonials, early traction, or data points that prove your product delivers. Don’t just claim it. Demonstrate it. 3️⃣ Pick just two key channels to go deep on. Your audience isn’t everywhere. Double down where they already engage. For example, SaaS thrives here on LinkedIn but ecommerce mainly on Instagram. Know where your people are. 4️⃣ Think visually. In a saturated market, creative campaigns aren't optional. It’s the edge. It's what gets shared, talked about, and puts you on the map. Like our recent campaign I posted a few days ago... (\_/) (•_•) / > ps: I can give you ideas on anything GTM or marketing related. Just dm me.

Marketing fluff is killing your conversions. When someone lands on your site, you have 50 milliseconds to make an impression. Most startups waste it with buzzwords: → "Enterprise-grade" → "Disruptive technology" → "Innovative meets excellence" (wat? 🤔) The irony? The bigger the company, the simpler their messaging. Take Stripe: "Financial infrastructure for the internet" That's it. No buzzwords. No fluff. Just clarity. Early-stage startups often feel they need to "sound big" to be taken seriously. 💡 Here's what actually works: 1️⃣ State who you help Clear targeting = clear message 2️⃣ Name their problem Show you understand their pain 3️⃣ Show how you solve it Be specific about your solution -- 👋 Follow me for more startup marketing tips. #StartupMarketing #SeedStage

🌟 Just stumbled upon this captivating article revealing how a startup made $70k in just 10 days by launching a game-changing lifetime deal! 💰 Without the usual suspects of investors or AppSumo, it's a refreshing success story. Here's a peek at its journey: 🚀 Building Community: The foundation of success was a vibrant community of beta members, nurtured with care and engagement. It's all about relationships and listening to the users. 💡 Teasing the Deal: A strategic move to switch to a paid product and offer a lifetime deal as a thank you to loyal supporters sparked incredible anticipation and interest. 🔥 Martech Wise Euphoria: The power of word-of-mouth marketing took center stage when a post in a tech group set off a chain reaction of sign-ups and excitement. 🎯 Launch & Promote: The meticulous campaign rollout and promotion strategy led to fantastic results, with close to 2,000 new signups and over $70k made! 👏 Result & Aftermath: The happy ending? Delivering on promises, engaging the community further, and investing back into the product for more growth and features. 💡 Takeaway: An inspiring journey that proves the value of community, strategic moves, and a user-centric approach in the world of startups. A must-read for those in the SaaS world! https://lnkd.in/gy9VCPH

"𝗔 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗯𝘆 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗖𝗵𝗮𝗼𝘀: 𝗜𝘁’𝘀 𝗔𝗱-𝗛𝗼𝗰, 𝗕𝘂𝘁 𝗜𝘁’𝘀 𝗔𝗹𝘀𝗼 𝗘𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗙𝘂𝗻!" Tim Hillison, Founder of Entrypoint 1, dives into the content challenges that come with building a 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 for a startup. Let’s face it—startups are chaotic, and as Tim puts it, that’s part of the fun! But while it’s messy, having a solid content plan is crucial. You can’t do it alone—marketing and sales need to be aligned. 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗮𝘁, 𝘆𝗼𝘂𝗿 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗵𝗶𝘁 𝗿𝗼𝗮𝗱𝗯𝗹𝗼𝗰𝗸𝘀 🚧. Building a content plan that works isn’t about guessing what might stick. It’s about really connecting with your audience, experimenting with different channels 🎯, and adjusting based on what’s actually working. Tim’s advice? You can’t just push a solution out there. First, figure out if your audience is problem-aware—that’s the key to creating content that speaks to them. It’s all about leveraging feedback from customers, data, and your own team to get it right. Startups thrive on feedback and iteration—having a plan to guide your content strategy can turn that chaos into something productive. #GTM #StartupMarketing #ContentCreation #MarketingStrategy #SalesAlignment #BusinessGrowth #StartupSuccess #GoToMarketStrategy #InboundMarketing #Xgrid

I've noticed something interesting in the startup world. A lot of startups, when they're trying to scale, end up spending huge amounts on marketing. But here's the thing—they might not have needed to if they'd invested in marketing earlier on. You see, when you're just starting out, it's easy to overlook marketing and focus on other stuff like making your product or service awesome. But here's the thing—marketing is what helps people notice you in the first place. Imagine your startup as a new kid in school. If you don't speak up and introduce yourself, nobody will know you're there! That's where marketing comes in. It's like your startup's way of saying, "Hey, we're here, and we've got something cool to offer!" By investing in marketing early on, you're laying the groundwork for success. You're telling the world what makes your startup special and why they should care. Plus, when people start noticing you, they're more likely to become customers. Now, here's the kicker: if you don't focus on marketing early on, it can cost you big time later. Imagine trying to make friends halfway through the school year—it's a lot harder than if you'd introduced yourself on the first day, right? The same goes for startups. If you wait too long to start marketing, you'll have to work much harder to get noticed down the road. And that means spending more time and money than if you'd started from the beginning. So, don't underestimate the power of marketing for your startup. It's not just about selling stuff—it's about making connections, building relationships, and setting yourself up for success. So go ahead, shout your startup's name from the rooftops—you never know who might be listening! . . . . #digitalamarketing #startupmarketing #linkedingrowth

Feeling stuck in your startup journey? Here's the 3-stage growth formula that will change everything! 👇 Startups are like seedlings, each stage of growth requires unique care and attention. 1️⃣ Early Stage: 🌱 This is where the hustle begins. It's all about building brand awareness, finding product-market fit, and experimenting with different strategies. At this stage, your focus should be on experimenting, testing, and making your presence known. 2️⃣ Consolidation: 💡 Now that you've caught the attention of your target audience, it's time to solidify your foundation. Strengthen customer relationships, refine your messaging, and optimize your processes. It's the stage where you turn visitors into loyal customers. 3️⃣ Growth Stage: 💪 With a solid foundation, it's time to go big! This is where you amplify your marketing efforts, explore new channels, and boost conversations. The goal? Expanding your reach and maximizing impact. Whether you're just starting out or ready to scale, each stage is crucial to long-term success. . . . . #launchifyllc #growwithlaunchify #growthmarketing #marketing #businessgrowth #business #digitalmarketing #socialmediamarketing #contentmarketing #contentcreation #marketingtips #businessstrategy #brandsuccess #marketingagency

You know you have a great idea for a startup. But how do you turn traction into growth? Steve Jones, knew he had to address a common issue in marketing: a lack of diversity in stock media. His idea turned into pocstock, a stock library with a diverse representation of people. While pocstock built up its base of users through its mission of inclusivity, the company also turned to partnership outreach to expand its impact. In fact, Steve secured a major brand partnership by staying active right here on LinkedIn. “If you're a B2B business, you have to be on LinkedIn. If you're a B2B founder, you need to spend X hours daily on LinkedIn, connecting with people, engaging with content, and all of the above. Don't assign it to your admin or any of those corny things because it won't work. No, people see you; they want to hear from you. They don't just want the generic copy-and-paste messages you'll get from an admin. But for LinkedIn, if you want to build a personal and professional brand, you need to show up and put in the work. There are no shortcuts.” His presence on LinkedIn, combined with the richness of the content on the platform, led to pocstock's partnership with Canva earlier this year. Read more of Steve’s story on meeting user needs with an MVP, navigating the weaknesses of AI, and scaling through partnerships in our latest Startups Scaling Smarter post. Read it now on the HubSpot for Startups Resources blog or the Startups Scaling Smarter blog. #startups #ai #diversity

Startup diary: I met a guy who loved our new product concept. He asked a question that got my neurons firing on all cylinders. It sparked a new feature idea. But then I thought of "feature creep." I'm trying to be sensitive to this concept: → What makes a product viable to many ↳ without making features for a select few? I loved his question because it went to the heart of something I hadn't built into the product, yet seems so useful to anyone doing B2B content marketing (our target audience). How could I have missed it? To validate if others had the same issue, I reframed his question as a feature idea and presented it to a handful of prospects to see if it would be useful to them. I got a resounding "OMG yes!" In fact, our entire product premise started to make more sense with this new idea implemented as a core feature. So this week, we modified our MVP feature list. I'm feeling blessed that potential users are so open with their feedback. It's making a big difference as we get closer to launching our beta version. *** ♻️ Like this startup diary? Please repost. ➡️ Follow me for the victories and screw-ups at my new startup

Not gonna lie, I’ve mentioned 120,000+ subscribers a lot lately… but hey, if it works, it works! 😏 Today, though, let's talk about the real magic – connecting with the right people at the right time. 📅 Whether you’re a startup, small biz, or established brand, sometimes all it takes is the right push (from someone like me) to get noticed. 😉 Feel like we should chat about how ABC Reach can make that happen? Drop me a message, hit me up on WhatsApp +263 77 622 4167. Let's make marketing fun again! #MarketingWithAPlan #BrandDevelopment #ReachNewMarkets

Partnering with bigger brands is one of the best marketing tactics for startups. But big brands already have big audiences. What could a small startup possibly provide them in return? I had Casey Armstrong, CMO of ShipBob, on #GrowAndTell this week. Partnerships have been one of ShipBob's most successful growth plays. So I asked him how startups can convince bigger brands to partner with them. His advice: find where your team can deliver outsized value. 👉 Is your founder a great speaker? 👉 Does your marketing team have an amazing event host? 👉 Can you create all the content "for free"? Startups have way more flexibility with their time. If you can throw a bunch of skill and hours into a campaign, you can convince bigger brands to work with you again and again. We did a partner marketing move like this early on at Lattice.In the early days, we had 10s of people attending our webinars. But by throwing events for larger partners like BambooHR, we were eventually able to grow our virtual attendee list to 20k viewers at one event. - Casey was a really awesome guest. We went super deep into e-commerce and startup marketing. I learned a lot from our chat. You can watch/listen here:  https://lnkd.in/dmrsSNmF