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4x Founder | 360° PR, Personal Branding & Sales Outreach Agency with 150+ clients |🎙️Voted 9th pan-India by Spotify, 2022 | 250k+ reach of our exclusive channels
In today's newsletter we continue to dive deep into the world of innovative marketing strategies and their implications for modern businesses. In this issue, we explore a particularly bold and contentious strategy: ambush marketing. Remember Pepsi's "Nothing Official about it" campaign? Coca Cola had paid 10 crores to be the official sponsor of the 1996 World Cup co-hosted by India, Pakistan & Sri Lanka! (P.S. 10 crores in 1996 is 500+ crores today!) We talk about Michael Jordan and the latest Burger King 'burning' McDonalds in Brazil!!!
