Brand Empowerer’s Post

Decoding Products: A product, whether tangible or intangible, is primarily about delivering value by solving real problems. It is not merely an item; it is a solution that generates value, either through a service or a physical object. In my view, a successful product does not require aggressive marketing - it naturally attracts users by effectively addressing and resolving real-world issues. How the product should be ? To create an impactful product, it's crucial to focus on the target audience – the people who will use it. This involves understanding their needs, ensuring quality aligns with expectations, and keeping it within budget constraints. The aim is to seamlessly integrate the product into people's lives, offering solutions tailored to their specific challenges. My Favourite Products : 1) 1. Google Maps has become my favorite product due to its ability to simplify travel and navigation, making it an indispensable tool whenever I need to get around. 2)IRCTC has proven invaluable for booking train tickets, streamlining the process and saving me time. 3)Policy Bazaar has become a go-to for insurance and investment-related queries, offering a user-friendly platform to explore options and make informed decisions. These products, with their unique benefits, exemplify how well-designed solutions can enhance various aspects of life. Share your favourite products and the problems they solve; let's engage in a collective discussion to enrich our understanding! #ProductExciting news! Stay tuned #TechNews #ProductLaunch #Innovation #productdesign #productmanagement #productvision

I agree that finding it faster is more important than the number of clicks.

Is it an awesome product? 🦄 Don’t get it twisted! If you expect your product to sell itself, attract customers, and solve all problems without any effort on your part. That’s not an awesome product.   That’s an unrealized need for magic! 💩 If you think your product should succeed just because you’ve invested a lot of resources and time into it. That’s not an awesome product.   That’s an illusion! 💩 If you believe that having the latest tech innovations will make your product amazing, without considering how user-friendly it is. That’s not an awesome product.   That’s technical pride with no practical benefit! 💩 If you’re not willing to adapt your product based on feedback and insist on controlling every detail. That’s not an awesome product.   That’s a craving for control! 💩 If you focus solely on quick profits and ignore long-term strategies and customer relationships. That’s not an awesome product.   That’s short-term thinking! 💩 If you keep comparing your product to competitors and try to mimic them. That’s not an awesome product.   That’s conformism! 💩 If you’re not ready to adapt and change with market trends. That’s not an awesome product.   That’s stagnation! 💩 If you’re obsessed with your own vision, ignoring what your customers actually need.   That’s not an awesome product.   That’s a distant dream! 💩 If you think the product will become essential all on its own.   That’s not an awesome product.   That’s self-deception! 💩 So, when is it really an awesome product? 🦄 An awesome product — when it truly solves real problems.   🦄 An awesome product — when it responds to user needs.   🦄 An awesome product — when you listen to feedback and make improvements.   🦄 An awesome product — when you build long-term relationships with your customers.   🦄 An awesome product — when it becomes indispensable in everyday life!

If users are spending x dollars monthly is not a reason to build a better product. Replacement (with marginal improvements) is not a product strategy, specially in established markets with incumbents. There has to be genuine meaningful increase in value the new product will bring to the user and/or the new product needs to offer a new way of solving the old problem that unlocks previously thought unattainable value. Settling before that is setting yourself up for dissappointment. Where to look for more value? Users/customers.

The secret to creating a successful product is simple: Listen to your users. Feedback is crucial. It's the difference between a product that succeeds and one that fails. Here's why: 1) It helps you understand your users 2) It helps you improve your product 3) It helps you prioritize features And, when you make people feel heard, they're more likely to stick around. So, whether you're building a new product or improving an existing one, make sure to prioritize user feedback. It's the key to success.

Idea shaping is idea downplaying. 💡▶️ 𝑷𝒊𝒕𝒄𝒉𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒊𝒅𝒆𝒂? You're shaping the idea..𝒊𝒔 𝒅𝒊𝒔𝒄𝒐𝒗𝒆𝒓𝒊𝒏𝒈 (downplaying)𝒑𝒐𝒊𝒏𝒕 𝒐𝒇 𝒗𝒊𝒆𝒘𝒔. #ideas #ideamanagement #product

If you are looking for users, try this! Every great product needs a story, a take off point, and a bunch of users who swear by it! A story doesn’t mean making something up or just talking about it. It’s about the truth, the real value it brings and the new way of life it can create. That’s what sticks with people. Step 1: The first rule is to get out there and get noticed. Find where most of your users are, do the research, and go to the main source. Let’s take a hard example: if you're building a truck and transportation platform, go to where truck owners or drivers gather, whether it's an association or a truck stop. Your goal is simple: be there. Don't stall, go talk! Tell them why you're here. And yes, if it is a digital product, go where all your users hang out or appear regularly. Step 2: First understand, then offer, then expect. You’re there to understand what they need. Fun fact: you probably already know this, but that doesn’t mean you should go straight for the sale. They need to resonate with you first. They need to feel cared for, relieved, excited, or better because of what you have to offer. Your goal here is to get your first users, even if it's just 10, users who will swear by your product. Don’t rush in or force anything, and don’t put hurdles or T&Cs in their way. Users hate that. Don’t push them through unnecessary steps. Keep it simple: just a take-and-use approach. If they find it helpful, they’ll stick with it. If they think it’s missing something, note that. The feedback loop is a blessing. No user cares about how cool your product is until they've used it and felt there’s nothing better. Step 3: Become an unforeseen force of nature... to be continued!

I've been thinking a lot about what separates good product from great product. I keep coming back to these 3 principles: 1) Instant. A great product delivers what the user wants, fast. 2) Frictionless. Every click or swipe or tap feels natural. Effortless. No need to stop and think "how do I do this?". Smooth, intuitive experiences win. 3) Personal. It's about making each user feel like the product was built just for them. Any more you'd think to add?

The hallmarks of a truly great product What makes a product exceptional? It's more than just features and functionality. Great products go beyond solving a problem; they create a positive impact on users' lives. Here are some key characteristics that define a great product: * Solves a real user need: It addresses a genuine pain point or unmet need for the target audience. * Intuitive and user-friendly: It's easy to learn and use, with a smooth and seamless user experience. * Delivers value: It provides a clear benefit that justifies its cost or investment. * Improves lives: It makes users' lives better, easier, or more productive. * Evokes positive emotions: It creates a sense of delight, satisfaction, or inspiration. * Constantly evolves: It adapts to user feedback and market trends to remain relevant. Great products resonate with users on an emotional level, fostering brand loyalty and advocacy. By focusing on these qualities, you can create products that truly make a difference. Feel free to share your thoughts on what makes a product great in the comments below!

More features, more better? No. More isn’t better—*better* is better. It’s not about packing your product full of every feature possible; it’s about creating experiences that matter. The best products today are stripping back the excess and focusing on meaningful, high-impact experiences for a real and specific customer. Think of tools like Linear, Clay, and Superhuman. The real magic happens when a product becomes essential—solving key problems and transforming into something users can’t live without. Focus on excellence, not excess. It’s not about quantity, it’s about value.