Brand New’s Post

Onwards and Upwards • New Logo and Identity for FDM Group by The Clearing — 🧑💼 ABOUT THE CLIENT (Est. 1991) “FDM is a global network of leaders and experts enabling our clients and consultants to stay ahead and thrive in the constantly evolving world of tech. FDM collaborates with world-leading companies to source exactly the expertise they need, exactly when they need it. We offer the flexibility and agility to fill short-term skills gaps and a steady future talent pipeline to meet long-term goals.  • 🦸 FROM THE CLEARING “The Clear Defendable Territory we developed for FDM was to share their expertise and become the thought leaders – truly leading the way in the category. We created a radical new visual and verbal identity around this idea to embody the difference between FDM and their competitors. In the fast-moving world of technology, expertise, foresight and speed are crucial to success. The visual and verbal identity we created were designed to reflect that.” • 🧑💻 BRAND NEW’S REACTION Overall, while this needed more focus and editing, it’s certainly an improvement from what the company had before and it now looks to be at the forefront of… something… it isn’t clear what but at least it does feel fresh and energetic. — #noted #branding #identity #2024 #brandnewbyucllc #beforeandafter #corporate #black #green #illustration #wordmark Link: https://lnkd.in/gzVaZQJM

Do you know how to use your unique energy profile to attract your most aligned clients? 👑👑👑 Human Design is a tool that can help you understand how your body and mind are meant to operate and how to align with others energetically so you can live as your true self. I was featured on the Magnetic Abundance Podcast with Jocelyn Chong. In this episode, we spoke about: 💥 My personal breakthroughs with Human Design which has resulted in much more accelerated business growth through extra reach and referrals 💥How to implement marketing strategies that align with your energetic profile by Human Design 💥How to identify traditional marketing strategies that don’t work and let them go to create space for aligned marketing strategies to engage your clients 💥 Using your Human Design to create content for client attraction Watch or listen to our conversation here: https://lnkd.in/dKmr4zSx

It’s in Your Best Inter-est • New Logo and Identity for Inter&Co by Polar, Ltda. and Plau — 🧑💼 ABOUT THE CLIENT (Est. 2005) “Inter&Co is a Brazil-based company that developed a global payments platform combining a fully digital backbone with integration with other payments platforms. The Company’s objective is to operate as a digital multi-service bank for individuals and companies, and among its main activities are real estate loans, payroll credit, credit for companies, rural loans, credit card operations, checking account, investments, insurance services, as well as a marketplace of non-financial services provided by means of its subsidiaries. The Company helps their customers to manage their money, providing a complete digital checking account where the Group can deliver a broad range of financial solutions through the Super App. Through the Super App, Inter & Co Inc’s clients can shop on-line in a high variety of stores, as well as purchase, for example a plane ticket and book hotels.” • 🦸 FROM PLAU PROJECT PAGE “The international version of the name, Inter & Co., played a crucial role in the typeface creation, as the ampersand was significant both semantically—symbolizing partnership and unity—and graphically. The logo inspired the font, as often happens in brand revision projects. Citrina is the new custom font for Inter. Designed to pair with the bank’s namesake font, Inter, the structure of the letterforms is influenced by the geometry of classic fonts like Futura, enriched with art-deco details. It features a generous x-height and striking proportional differences between rounded letters like “o,” “c,” and “e” compared to others (see letter “s”).” • 🧑💻 BRAND NEW’S REACTION Overall, a simple and unassuming identity for a financial institution with two strong elements in the wordmark and type family but perhaps one too many odd accoutrements to support them.  — #noted #branding #identity #2024 #brandnewbyucllc #beforeandafter #finance #bank #brazil #orange #proprietarytype Link: https://lnkd.in/gGGEaSPs

It took a while for us to talk about one of the foundations of design and design systems, but we got there. Colour, color, its one of the attributes that changes the most in design systems asides from type sizes. One thing if you've listened in past episodes, is color is one of those things that if you start off with a large palatte, your paint shop of colors become hard to maintain and govern. From a product design side, over usage of color, accomplishes the opposite and loses focus on your core task at hand. PJ Onori and I talk about what our strategies are for color in product design and much more. https://lnkd.in/g4Z9TX98 #designsystems #productdesign #color #podcast

Come into Focus • New Logo and Identity for Talkspace by Koto — 🧑💼 ABOUT THE CLIENT Established in 2012, Talkspace is a virtual behavioral healthcare and therapy provider that offers convenient access to mental health services, including therapy for individuals, teens, and couples, as well as psychiatric treatment and medication management (for those 18 or older). Having pioneered message-based therapy, the company experienced major growth during the COVID-19 pandemic and went public in 2021.  • 🦸 FROM KOTO “At the heart of Talkspace’s fresh look lies a redesigned brand symbol and refined logo, embodying the essence of the new brand concept while bringing space and clarity through its simplicity. Specifically, the T-shaped brand symbol signifies the versatility and adaptability of therapy, creating room for individuals to make sense of their experiences. The brand wordmark, a vital component of Talkspace’s identity, exudes warmth with its rounded serifs, yet maintains clarity through squared forms in the ascenders, visually connecting with the brand symbol.” • 🧑💻 BRAND NEW’S REACTION Overall, despite my personal conflict about the logo, this is a soothing identity with a human touch thanks to the headline typography that shifts between clarity and blurriness in a way that is reflective of our own mood and mental shifts as we go through life’s ups, downs, and tangents. — #reviewed #branding #identity #2024 #brandnewbyucllc #beforeandafter #health #motion #serif #variable Link: https://lnkd.in/gUcsrzGG

Listen in as the Shout It Out Design team discusses how to find your brand’s voice, and why it’s important to do so!

Biashara Box Podcast by Stephen Nderitu takes a deep dive into Digital Media and Content Creation. In this 2nd episode, he hosts Rob Tash, a seasoned Creative Director (and heavy on graphic design), sharing his vast knowledge and experience. https://lnkd.in/dSkYwCM9

New episode of Currents on the Funsize Show: Good Design vs. Beautiful Design. Anthony Sanchez and Anthony Armendariz explore the complex interplay between aesthetics and functionality in design, examining how beauty, usability, and commercial success intersect across various examples from technology to nature. Discussing things from a mobile game to the unconventional design of the Cybertruck, they underline the tension between aesthetics and functionality, shifting at times to natural phenomena like the Northern Lights and the balance between awe-inspiring visuals and the tendency to overlook everyday wonders.

Is your brand suffering from an identity crisis? A.I. has led to a flood of business content everywhere and having a consistent brand voice and messaging is more important now than ever to stand out. However, many businesses fall into the trap of creating a "fabric of inconsistency" according to today's guest on the Tech Your Business Podcast by: - Switching messaging with every new marketing hire - Trying different brand voices and language constantly   - Jumping on the AI-generated content bandwagon As Rich Kozak, a renowned brand architect with 47 years of experience, explains in this clip, this inconsistency breeds confusion and prevents you from getting credit for what truly makes your brand outstanding. The solution? Achieve "absolute consistency across the board" with brand language that transfers energy and is unique to your business! If your branding isn't aligned and you're struggling to capture your audience's attention, this discussion from the Tech Your Business podcast is a must-listen. How well does your current branding convey a unified, authentic brand voice across all touchpoints? #Branding #BrandStrategy #BrandVoice #DigitalMarketing #BusinessGrowth

Where does Fear of Visibility come from? In this episode of Visibility by Design, my guest is kris Prochaska, a Human Design for Business Consultant who as a 5/1 knows all about the fear of visibility firsthand. Great chat, brilliant energy, and a tremendous multitude of golden nuggets and a-ha moments shared. Not to mention me getting "sacral drunk!" Watch or listen here https://lnkd.in/eTNuW2UX