Brandon Rewucki’s Post

ICYMI: Our friends over at Podchaser released a report today on how advanced targeting solutions in podcast advertising can connect brands with the highly valuable senior executive audience. What’s even more exciting about these findings is that brands can confidently reach senior executives with podcast content that fits their brand values, as Podchaser found these podcasts are 91% brand safe. Be sure to check out the full report to learn more about this study and about how Podchaser’s insights can help connect your brand with the right podcast audiences. https://lnkd.in/e7wHse6e

Exciting Update! Veritonic introduces the new Cross-Podcast Listenership Measurement system! This innovative tool aggregates data to analyze listener behavior across multiple podcasts, helping advertisers optimize campaigns and target the right audiences effectively. A game-changer for the podcast industry! #PodcastAnalytics #Veritonic

Podcast advertising has grown into a dynamic and powerful avenue for reaching your target audience. 🎙️ Read The Ward Group’s article to understand the nuances of this medium and how to adopt a strategic approach that optimizes your results. https://lnkd.in/gyVjFTXQ #podcastadvertising #digitalaudio #audioadvertising #digitalmedia #mediaservices #podcastad #digitalad

Check out this insightful piece from #SiriusXM and #AdsWizz by Garrison Dua on the importance of #MulticulturalTargeting in #DigitalAudio. Discover how leveraging culturally relevant messaging can drive deeper engagement and amplify your brand's reach. Read more: https://lnkd.in/e9tWrhjn #podcast #audio #garrisondua

Josh Yamuder of iHeartMedia details his visionary 2025 media plan on The Current, emphasizing podcast growth. He discusses leveraging digital platforms for enhanced audience engagement and advertising efficacy, illustrating a strategic pivot towards immersive, content-driven marketing. https://buff.ly/4hie3g0 #MediaStrategy #DigitalMarketing #Podcasting

Advertising on podcasts can be beneficial for companies or brands for several reasons: 1. Targeted Audience: Podcasts often have niche audiences with specific interests, making it easier to reach your target demographic. 2. Engaged Listeners: Podcast listeners are typically highly engaged, often listening to full episodes, which increases the chances of your message being heard. 3. Authenticity: Podcast hosts often have a strong rapport with their audience, so endorsements or ads within the podcast can come across as more authentic and trustworthy. 4. Long-Form Content: Podcasts offer an extended platform for advertisers to convey their message, allowing for more in-depth storytelling. 5. Brand Awareness: Consistent podcast advertising can help build brand awareness over time, as listeners become familiar with your brand message. 6. Metrics and Tracking: Many podcast platforms offer metrics to track ad performance, providing valuable insights into listener engagement and ROI. 7. Cost-Effective: Compared to traditional advertising channels, podcast advertising can be cost-effective, especially for smaller businesses. 8. Non-Intrusive: Podcast ads are often seamlessly integrated into the content and are less interruptive than traditional ads, reducing the likelihood of ad-blocking. 9. Variety of Ad Formats: Podcasts offer various ad formats, including host-read ads, pre-roll, mid-roll, and post-roll, allowing advertisers to choose what suits their goals best. 10. Growing Medium: Podcasting is a rapidly growing medium, with a continually expanding audience, making it a promising avenue for long-term advertising strategies. However, it's essential to choose podcasts that align with your brand's values and target audience to maximize the effectiveness of your advertising efforts. Nu Media Mix specializes in bridging brands with receptive audiences, turning radio, podcast, and streaming listeners into loyal customers. Connect with us at Nu Media Mix for tailored marketing solutions! #radio #podcasts #numediamix #influencers #immersiveaudio #demandgeneration

🎧 Why Podcasts Are Essential for DTC Brands A recent Acast study reveals 98% of DTC marketers find podcasts effective for consumer reach: • Trusted Endorsements: Nearly half of listeners in the US, UK, and Canada trust podcast hosts for product recommendations, making podcasts a unique channel for authentic connections. • High Satisfaction: 88% of DTC shoppers are pleased with purchases from podcast ads, increasing to 90% in the UK, reflecting strong listener-brand connections. • Relevance & Targeting: With Geotargeting and Conversational Targeting, podcast ads deliver highly relevant messages. For DTC brands, podcasts are more than ads—they’re a way to foster lasting customer relationships. #PodcastAdvertising #DTC #BrandTrust #ConsumerEngagement https://lnkd.in/eGqDpcBv

The recent Joe Rogan podcast featuring Donald Trump gained over 28 million views within days, setting a new standard for engagement in the media landscape. This episode’s success reveals valuable insights that businesses can apply to their own marketing strategies in 2025. The Joe Rogan and Donald Trump episode is a case study in modern media success, and the strategies behind it are applicable to any business aiming to create impactful content. Read More: https://lnkd.in/d4CtuNKT #marketing #podcast #DonaldTrump #joerogan #LetsMakeProgress

Advertising on podcasts can be beneficial for companies or brands for several reasons: 1. Targeted Audience: Podcasts often have niche audiences with specific interests, making it easier to reach your target demographic. 2. Engaged Listeners: Podcast listeners are typically highly engaged, often listening to full episodes, which increases the chances of your message being heard. 3. Authenticity: Podcast hosts often have a strong rapport with their audience, so endorsements or ads within the podcast can come across as more authentic and trustworthy. 4. Long-Form Content: Podcasts offer an extended platform for advertisers to convey their message, allowing for more in-depth storytelling. 5. Brand Awareness: Consistent podcast advertising can help build brand awareness over time, as listeners become familiar with your brand message. 6. Metrics and Tracking: Many podcast platforms offer metrics to track ad performance, providing valuable insights into listener engagement and ROI. 7. Cost-Effective: Compared to traditional advertising channels, podcast advertising can be cost-effective, especially for smaller businesses. 8. Non-Intrusive: Podcast ads are often seamlessly integrated into the content and are less interruptive than traditional ads, reducing the likelihood of ad-blocking. 9. Variety of Ad Formats: Podcasts offer various ad formats, including host-read ads, pre-roll, mid-roll, and post-roll, allowing advertisers to choose what suits their goals best. 10. Growing Medium: Podcasting is a rapidly growing medium, with a continually expanding audience, making it a promising avenue for long-term advertising strategies. However, it's essential to choose podcasts that align with your brand's values and target audience to maximize the effectiveness of your advertising efforts. Nu Media Mix specializes in bridging brands with receptive audiences, turning radio, podcast, and streaming listeners into loyal customers. Connect with us at Nu Media Mix for tailored marketing solutions! #radio #podcasts #numediamix #influencers #immersiveaudio #demandgeneration

In journalism, we're obsessed with big numbers. Who has the biggest reach? However, Vox Media is betting on a different strategy: engaged audiences are worth more than massive, disinterested crowds. They're doubling down on creating content (podcasts, The Verge's Storystream, etc.) people want to pay for. They're focused on building a highly engaged audience and being "the best thing users read [or listen to or watch] every day." The future is about building meaningful connections.