BrandSource’s Post

Will be speaking about data storytelling & visualization, with a sprinkle of Stakeholder Whispering, in about 30 minutes #CAIR2024. See you soon!!

This should be a great presentation

Attending ASHE? Don't miss the session with three amazing presentations by awesome scholars Sanfeng Miao, Bhavika Sicka, and Abu Arif! Wed, November 20, 10:00 to 11:15am CST, Hilton Minneapolis, Marquette I, 2nd Floor Session: Transformative Pedagogies and Decolonial Approaches in Global Higher Education 1) Mapping Internationalization of Curriculum onto School Psychology and Related Fields: A Systematic Review of Literature 2) For a Lost Drachma: Contesting Hindutva Subjectivation in India’s Universities 3) Decolonizing Internationalization of Higher Education: Navigating Colonial Entanglements

If you're at BPIA this week, be sure to check out this panel: "EPA Pesticide Registration Overview: Conventional, Biochemical and Microbial Pesticide Registration: What’s the Difference?"

📱 Heading to #WIN24? Elevate your convention experience by downloading the app! 🌟 With a personalized agenda, expo floor map, one-on-one attendee messaging, activity stream and access to speaker & exhibitor information, you'll have everything you need right at your fingertips. ☝️ Watch your email for the event pass code to get started! 👀 #BrandSourceConvention2024 #AVBEvents #AVBEventsApp

THIS RIGHT HERE..

Building off of the key takeaways from Kelley Kendle it's so exciting to see where Med-Tech (Devices, Dx and Drug Delivery) is going with respect to prioritization of usability, accessibility and leveraging broad user/patient insights in all phases of development and the TPLC (total product life cycle). The proliferation of connected devices, gen AI, home healthcare and more complex user interfaces has increased the importance of incorporating user centered design considerations into product user interfaces, companion apps, and portals early in the ideation and design phases of development. Companies who get this right will have higher user acceptance, lower post-market development costs, and the ability to access real world data/evidence that will provide continuous insights from your customers and end users. Also loved to see the focus on advancing Women's Health - clearly one of the most under-represented groups in terms of device design, clinical representation and physician training (to name a few). Amazing to see the increasing focus and investment, and kudos to Tracy MacNeal who articulated the challenges and the path forward that we are all a part of, as well as her amazing work Materna Medical in all of these key areas.  So excited to see the continued push to improve and expand access to quality healthcare for all users and that key leaders from across Med-Tech are invested in these initiatives. ClariMed, Inc. #usercentereddevelopment #medtech #transforminghealthcare

Interesting discussion about AI in construction & design industry

Joe Dobkin and I had an amazing time at Medical Device Innovation Consortium (MDIC)'s Annual Public Forum. It was a wonderful group of change makers and leaders talking about discussing the needs of our industry and what they are doing to make it happen. One of the more poignant questions and answer was - why now? these problems have been around for decades….the answer, there is a realization that it just makes business sense and technology is enabling massive opportunities for improvement   Among the topics were:   1) Real word evidence and the power that it has to access diverse and underserved communities and bring them into the story, it also has the ability to support your reimbursement and move you through your conversations with CMS- data drives these conversations and reasonable and necessary is the key 2) Women and people of color are underserved and underrepresented in research and in healthcare, however 80% of the healthcare decisions are made by women for their households. We are changing that, but there is much work to be done. Changes still need to be made - from funding, to inclusion in research, in teaching about women’s health in education, in women and people of color being heard and trusted for knowing their own bodies and for the payer system to recognize and reimburse treatments so that the system can support this movement. Thank you Tracy MacNeal from Materna Medical for laying this out so clearly. 3) Patient engagement and usability is key in us creating products that not only meet the regulatory hurdles but that address the key problems that our patients and users are facing. This isn’t just about approval, this is truly about accessibility and gaining broader/deeper insights. Thank you Suzanne Schwartz, MD MBA for making that significant point and to Allen Keel for leading the way in sharing your research and tools on participant engagement across the lifecycle of design and development. Remember that accessibility means market share, which is just good business. 4) Quality matters, and not just that you have it, documenting and creating a robust, interoperable and collaborative eQMS to support your development and maintaining that earlier rather than later streamlines your activities and time and makes your business and your product more valuable to the market. According to Samantha Scott, PhD, CEO at JuneBrain Inc., all investors and prospective acquirers have asked whether they have an established eQMS and she is relieved to say that she does now, but learned from her mistakes by spending the first years in a paper excel based system.   There was so much more to learn and take away. I am already looking forward to next year to see the progress we've made on some of these initiatives. It doesn’t happen overnight but the momentum is there and the right people are listening and doing the hard work for the benefit of all. ClariMed, Inc. #medtech #transforminghealthcare #bettertogether

Make sure you download the app to make the most of the event! Link in Bobbi's post below.