Brandwidth’s Post

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It's Day One of MAD//FEST 2024, and not even the rain could keep our team away from learning about the latest and greatest that marketing has to offer ☔ Here's a few of our top takeaways: 👥 Vibhor Kapoor from NextRoll reminds us of the importance of creating customer personas and utilising them to help your brand thrive in a post-third-party cookie world. 📊 We took a deep dive into the good, bad, and ugly side of the ethics of AI for consumer brands, featuring the wise words of 💡James Poulter (from our Next 15 sister agency House 337) on feeding AI better datasets to reduce biases and improve outcomes. 📊 It turns out there's more to the future of marketing than AI, as zero-party data was another hot topic of the day, courtesy of Lawrence Horne of Ogury, who looked at the vital role it should play in contemporary marketing strategies.

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Welcome to the MAD//Ness! See you all in 1 hour 🚀

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