Brent Vrdoljak’s Post

Think your brand doesn't need promotion? Think again. Coca-Cola is a global giant, yet they never stop showing up—ads, social media, everywhere. The lesson? Consistency builds empires. Delegate your brand's promotion today; it might feel like a stretch at first, but when people recognize your name, they’ll start buying. Show up, stay visible, and win big! #BrandConsistency #StayVisible #DelegateAndThrive

From 25 bottles to billions—Coca-Cola’s journey is legendary. In 1886, Coca-Cola sold just 25 bottles. Instead of giving up, they focused on emotional branding and global consistency. They didn’t just sell a drink—they sold happiness. Their method? Emotional advertising like “Open Happiness” and “Share a Coke” made people feel connected. Consistent taste and packaging built trust worldwide. Sponsoring events and involving communities turned customers into loyal fans. What this teaches us is simple: People connect with emotions. By creating experiences and building consistency, they turned a simple product into a lasting global brand. Have you come across a success story like this? I’d love to hear it—drop it in the comments! #cocacola

Can #BehaviouralScience help explain why Coca Cola's Christmas branding is so effective? Their famous trucks tap into a phenomenon called the mere exposure effect, a behavioural science principle showing that repetition builds trust and positive feelings. The annual reappearance of their red truck each year allows Coca-Cola to leverage nostalgia and strengthen emotional connections with the brand. #Marketing strategies that integrate these #BehaviouralInsights around consistency and familiarity may therefore be just as effective as those that prioritise novelty. Read the full article here:

Excited to share the marketing strategy of Coca Cola, delving into how Coca-Cola masterfully leverages nostalgia and tradition in its marketing strategies. From personalized bottles to tapping into collective memories, this strategy has not only captured hearts but also driven sales. Dive into the power of storytelling and the enduring impact of connecting with consumers on a deeply personal level. For more information, kindly go through the slides. . . . . . #ShareACoke #MarketingStrategy #NostalgiaMarketing

💯 Coca-Cola's "Spills" campaign is all about occasion-based moments of consumption (something we at Ipsos know a thing or two about 😉). And by leveraging instantly recognisable brand assets and associating them with relatable moments of connection, they've created a powerful emotional linkage that transcends the product itself. #BrandStorytelling #DistinctiveBrandAssets #Marketing #RealMagic

Staying consistent while acting differently in each location is a core principle of successful international marketing, exemplified by Coca-Cola’s strategy. Coca-Cola maintains its core brand identity—one that symbolizes happiness, refreshment, and togetherness—while adapting its messaging, products, and marketing tactics to fit the cultural, regulatory, and economic contexts of each country. Understanding and respecting the nuances of each market while maintaining a consistent global brand identity, Coca-Cola exemplifies how to effectively navigate the complexities of international marketing. Franck Vinchon NEXT MBA #internationalmarketing #globalmarketing

Raise your glasses for National Have a Coke Day! Today isn't just about the crisp, refreshing taste of an iconic beverage—it's a celebration of Coca-Cola, a true titan of branding. As one of America's most recognizable brands, Coca-Cola has shown how consistent messaging, a distinctive logo, and a commitment to emotional marketing can create an everlasting bond with consumers worldwide. The Coca-Cola journey has been about a brand that's built on moments of happiness and unity. This strategy has not only captured hearts but has also become a blueprint for success in the business world. Today, let's appreciate the strategic genius behind the bubbles—proof that powerful branding transcends generations and borders. #NationalHaveACokeDay #BrandingExcellence #CocaColaLegacy #Branding #Marketing #BrandMarketing #DigitalMarketing

Coca-Cola's Marketing Innovation: From "I'd Like to Buy the World a Coke" to “Coke Studio “ A friend recently recommended and I watch a Pakistani song BLOCKBUSTER on COKE STUDIO and as the soulful music played, I couldn’t help but think about how Coca-Cola uses music to create a bond that transcends borders and cultures. It was a powerful reminder of the brand's incredible ability to connect with people on a deeply emotional level. One of Coca-Cola's standout initiatives is Coke Studio, a platform that brings together diverse musical talents to create unique and mesmerizing music. This initiative showcases Coca-Cola's commitment to cultural diversity and creative collaboration, bridging gaps and fostering unity through the universal language of music. But all this started way back and here I would like to talk about a landmark campaign: "I'd Like to Buy the World a Coke” Back in 1971, Coca-Cola launched one of its most iconic campaigns: "I'd Like to Buy the World a Coke." This campaign was not just an advertisement; it was a movement. Featuring a multicultural group of young people singing on a hilltop, it promoted peace, unity, and shared experiences. Why It Stood Out: Emotional Connection: The campaign tapped into the zeitgeist of the early '70s, addressing a global longing for harmony and understanding. Groundbreaking Media: It was one of the first ads to use music so effectively, making the jingle an earworm that people still remember today. On-Ground Activities: Coca-Cola organized various events where people could come together, share a Coke, and sing the anthem. These activities created real-world connections and experiences, amplifying the campaign’s message. This campaign set a new standard for experiential marketing, showing how brands can create meaningful and memorable interactions with their audience. As we reflect on Coca-Cola's innovative marketing journey, we'd love to hear from you. What are some of your favorite Coca-Cola campaigns? Share your thoughts and let's celebrate the brand's legacy of connecting people worldwide. #MarketingInnovation #CocaCola #CokeStudio #BuyTheWorldACoke #ExperientialMarketing #GlobalUnity #MusicConnects #AdvertisingHistory

Did you know that Coca-Cola spends an average of four billion dollars a year on advertising worldwide? But why? They're one of the biggest brands in the world, why spend any money at all? Because even Coke knows that people's little human brains are freakin' terrible at remembering stuff. They're an aggressive marketer to maintain their brand. They know they've gotta stay front of mind with their audience because otherwise, people will quickly forget about Coke. And they'll lose market share. They don't see this as a 'nice to have'. Because it's not a luxury. It's crucial to their ongoing success. Investment in consistent, multi-channel marketing is the only way to maintain brand equity, establish and build trust with audiences and ultimately, ensure repeat purchases for their product. Coke knows this. So should you. Yeah, you don't have a $4 billion budget for marketing for learning. But you can prioritise it. You can focus on consistency. You can lean into strategic marketing that builds business partnerships. You CAN get better results from your marketing. And therefore get more from your learning too. If you are consistent. That is all. #marketing #marketingforlearning #branding #employeeengagement

You look at some ads and say "Wow". This one from The Coca-Cola Company is right there. The brand places emotions over the product, celebrating the spills and the caption goes, "Worth every drop." Perfectly warm. Placing the link to the TVC in comments because static works best in my opinion. #marketing #branding #creativeads #brandstorytelling #emotionalmarketing