Brian M.’s Post

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Marketing Strategist | Sales & Admissions Trainer | Business Coach

Never Have I Ever, a cute game from childhood, now resonates in my 18-year post-Military career in higher education admissions and marketing. 🕹️ The adult version, "Never Have We Ever," (insert whichever No or skeptical response you’ve heard from an idea you pitched here) The main reasons for much of the hesitation in top echelons can be traced back to - Data made a change, poor communication made the outcomes lame! 😪 Example: many years ago a significant language and mindset shift in high schools altered how leads entered the admissions funnel. Instead of requesting information, students were encouraged to take the first step by "Applying" 💻. Marketing efforts swiftly adopted this change, resulting in a surge of leads.🕺 On the end user level, the sudden increase in applications brought initial excitement in admissions departments everywhere as people were just applying to start school. 🎶Down down baby your street in a Range Rover- 😎 (you’re welcome!) The fallout from admissions teams not being educated on what the change in the top of the funnel really meant to the student led to the approach to these leads being handled very poorly! What change that has huge amounts of data behind it are you seeing with todays students? What are you doing about it? #Communication #Marketing #HigherEd #Admissions

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