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Publisher: NamNews Retail news from the NAM perspective, with practical implications and action

Poundland Extends Range Of Products Priced At £1 31st October 2024 Poundland is looking to attract budget-conscious shoppers during the run-up to Christmas by increasing the number of items available at £1 or below from around 1,000 to 1,500. Poundland-£1From tomorrow, this will include a range of everyday essentials such as milk, bread, sugar, and eggs being reduced to £1. In addition, new fresh produce stands will rolled out in over 520 of its stores, offering items such as apples and oranges at £1. The reductions to £1 include two-litre milk down from £1.45, 800g Kingsmill brand cut from £1.25, six free range eggs down from £1.50, and 1kg Whitworth sugar reduced from £1.10. Poundland stated that the move will mean its typical core range of approximately 5,000 items will have around a third priced at £1 or less. Meanwhile, it has also launched a ’12 deals of Christmas’ promotion, covering different festive essentials. The offers across grocery and general merchandise items will change each Wednesday between now and Christmas. CJ Antal-Smith, the chain’s Commercial Director, said: “Most retailers look to re-focus customers on high-price, big profit items at Christmas as customers splash the cash. “While we have everything you need at Poundland for an amazing Christmas, we’re not going to forget the importance of everyday essentials that are the bedrock of every home’s cupboard and fridge. “Amazing value milk, bread eggs and sugar will be every bit as important to customers this Christmas as they look to keep within their budgets.” Poundland has suffered a significant fall in sales in recent months due to challenges related to the introduction of new Pepco-sourced clothing and general merchandise ranges. NamNews Implications: *. What a festive selling point… *. …reinforcing Poundland’s core offering… *. …in a manner difficult for rivals to replicate. *. …(given recent inflation pressures and yesterday’s Budget) #PoundShops #Poundland

Phil Hutchinson-May

Trusted talent attraction and recruitment professional. Partnering with FMCG and consumer brands to attract, recruit, develop and retain exceptional commercial talent.

2mo

Hi Brian great insight, and some good deals. Will be interesting to see how this "everyday essentials" strategy drives their footfall, customer visits and basket spend.

Sean Field

Experienced retailer helping stores and their suppliers Sell More for Less

2mo

Poundland selling stuff at £1? It’ll never catch on!

Tim Benham

Proud to be a Store Manager at Poundland

1mo

There’s a multiple benefit; cost-conscious customers are able to feed the family with certainty of staples pricing, curious customers who use us for Christmas only will see us shouting the value which even the sceptical will find difficult to ignore, and we have bought seasonal in such volume as to under-pin an exceptional offer for customers. Add to that the Perks Lotalty Scheme, and Poundland is a major force on the High Street for Christmas 2024. 👍🏻

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David Flook

Sales Director at OTL Limited

1mo

It is brilliant to see retailers putting the customer first. These price points are needed to ensure value seeking customers can access everyday essentials, and to be able to enjoy Xmas. Well done 👏 Poundland & Dealz. The good news for the customer is that you can see similar refocus by other key players such as Tesco & Morrisons. It will be interesting to see who and what other actions are taken to win customers over this key trading period.

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Miles Thomas

Domain Architect (Corporate Systems) at New Look

1mo

I'm surprised that Poundland if offering the full 6 eggs for £1 (instead of 5 for £1 or 10 for £2).

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