We hit 20 million. 20 million. 20 MILLION plastic bottles saved. That is bananas. A small drop in the bucket in comparison to how many are used every year, but a lot more than I ever really thought that a company started in my kitchen would ever do. And it’s just the beginning. All thanks to people supporting what we do and understanding our mission. So thank you to everyone who has been on the journey so far, be it my incredible team, our amazing customers, shareholders, cheerleaders, friends and family. We would never have got this far without each one of you. (And this is a picture of a cake 😮) #ethique #shampoobar #giveupthebottle #plasticfree