Brian O'Kelley’s Post

Want some tips on making your event more sustainable without it costing you more? Check out this article on Conference & Incentive Travel (C&IT) #sustainableEvents #greenEvents #eventprofs #sustainability

Check out our latest #blog that dives into all things sustainability! In today's rapidly evolving market, #sustainability isn't just a trend – it's a commitment to the environment and our customers. At Boelter, we understand the importance of transparency and honesty in delivering sustainable branding solutions tailored to your brewery and distillery needs. Read the full blog here 🔗 https://lnkd.in/ggaXDUPi

Sustainability and Its Growing Impact on Hospitality Marketing Sustainability has become a significant trend in both hospitality and consumer expectations, and it’s fascinating to see how much it influences marketing strategies. From eco-friendly packaging to locally sourced ingredients, guests are more interested than ever in a brand’s sustainability efforts. With my years of experience working directly with food and sourcing sustainable ingredients, I’m excited to help hospitality brands craft marketing messages that reflect their sustainability values. It’s about showing consumers that their dining choices align with their ethical values. For those in the industry, how have sustainability trends influenced your approach to branding and marketing?

SkootEco | B-Corp sustainability tools are designed to complement and enhance your existing efforts. Unlike traditional sustainability initiatives that might require significant investment and lengthy implementation periods, ours are easy to integrate and offer real-time impact. Here’s how SkootEco stands out: 💰 Zero-Cost Implementation: Our tools are provided at no cost, eliminating financial barriers and making it easy for any business to adopt and benefit from them. ⏰ Real-Time Eco-Contributions: We empower guests and clients to make instant eco-contributions, such as planting certified trees, collecting ocean-bound plastics, and supporting carbon reduction initiatives. 👫 Enhanced Guest Engagement: Our solutions create a more interactive and engaging experience. This not only increases guest satisfaction but also raises awareness and commitment to environmental responsibility. 🧮 Bespoke Carbon Calculators: Our custom carbon calculators help businesses understand the specific environmental impacts of their activities, offering actionable insights and facilitating targeted carbon reduction strategies. 🏅 Certification and Credibility: We can provide certification for businesses that use our tools, showcasing their commitment to sustainability and enhancing their reputation among environmentally conscious consumers. By incorporating SkootEco's innovative tools, businesses can ignite their sustainability efforts, achieve greater environmental impact, and differentiate themselves in a market increasingly driven by eco-conscious values. If you think it's time that you upped your game reach out to me today to discuss how we can collaborate. 📧 kevin@skoot.eco #sustainability #carbonfootprint #hospitality #restaurants #hotels #events

Explore the trend of sustainable spirits packaging, including paper bottles and eco-friendly materials. Learn how brands balance luxury with ecological responsibility.

Our sustainable strategy? This is the outcome of the exercise with Isabel Verstraete. The core of what I'm doing is actually unchanged after those many years: "Creating things to make people happy". In everything I do, I connect brands who share the same values with our community. ➡️ Our platfrom consists out of these 4 items: Making social impact (e.g. via ambasadorship of Make-A-Wish® Belgium-Vlaanderen) Food & lifestyle inspiration (via my web & and social platform) E-commerce with B2C products (my ceramics collection made with Belgian clay) Live encounters (via events & catering) ➡️ The focus is more on sustainability these days: 🌱 Collaborating with organic farmer in our content plan 🌱 Promoting local and Belgian ingredients and brands 🌱 Stimulating followers to eat food in the right season 🌱 Supporting ecological events like "Maai Mei Niet" Do you share the same values with your company? Reach out and let's talk!

OCAW #157: Advocate for Greener Events at Shoptalk Europe 🌍✈️ Excited to be back at ShopTalk in Barcelona this week, connecting with grocery retailers and F&B brands from across Europe. Unfortunately, this time I couldn't travel by train, as it would have been a 24-hour+ journey from Vienna. Therefore, a flight with high-quality biochar offsetting was my only option. @Team Shoptalk Europe, I would really appreciate it if you could get more serious about your sustainability efforts. Here are a few suggestions: 🚉 Relocate Closer to Central Europe: Moving the event to a more central location would ensure a significant part of your participants can travel by train instead of the current 95%+ being forced to fly. 💧 Ditch Aluminium Cans for Water: Stop serving "no plastic water" in aluminium cans, which typically have a much higher climate footprint. Instead, offer water in bottles or - even better - encourage visitors to bring refillable bottles. 🥩 Eliminate Industrial Animal-Based Products: Stop serving animal-based products from industrial mass production. This change could significantly reduce the event's environmental impact on the environment and animals. There’s so much more that can be done to make these events more sustainable. Let's work together towards a greener future! 💬 How do you think events like ShopTalk can improve their sustainability efforts? Share your thoughts! #OneChangeaWeek #Sustainability #ClimateAction #GreenEvents #EcoFriendlyTravel

"Glass is simply too carbon-intensive to be a single-use material. Cost-effective, scalable alternatives are possible," says Paul Gabie, CEO of ecoSPIRITS — a circular economy technology company that has developed the world's first closed-loop packaging technology for premium spirits and wine. We believe that innovative technologies like ecoSPIRITS' closed-loop system are ESSENTIAL for the future of hospitality. That's why we're thrilled to have ecoSPIRITS onboard as an official sponsor of the Eco Stay Awards 2024 — the only dedicated (and data-backed) sustainability recognition for hotels in Asia. Learn more about ecoSPIRITS and their groundbreaking technology - link in the comments👇 #sustainablehospitality #ClosedLoopDistribution *** Find out more about sponsorship opportunities and how you can contribute to a greener future for hospitality via the Eco Stay Awards website - link also in the comments.

Sustainable marketing practices are becoming increasingly important. ♻️ Consumers are more environmentally conscious than ever; 66% are willing to pay more for sustainable brands (Nielsen). Building a greener brand not only meets consumer expectations but also contributes positively to the environment. 🌱 By implementing sustainable practices, brands can differentiate themselves and foster long-term loyalty. What sustainable practices is your brand implementing? Share your initiatives! 🌍 #Sustainability #GreenMarketing

POV: Every trade show attendee ever Over the years, trade shows have been accused of creating excess waste. 👎🏼 There’s been growing focus on providing sustainable giveaways at events. 🔎 We also know that people love tangible, useful items. 😍 Giveaways are still the most effective way to build connections with clientele.🤝 The 2023 ASI Ad Impressions study reveals that promotional products are still the most preferred version of advertising across all age groups. 👨👩👧👦 We can do our part by sourcing sustainable and environmentally friendly products to gift at events. 🌍 Look for recycled and biodegradable items to associate with your brand. 🌿 You can save plastic from going into landfills and waterways by choosing RPET recycled items. ♻️ You can source biodegradable items that won’t have a lasting effect on the environment. 🌱 Options for eco-friendly items have blossomed into a circular economy of sustainable and reusable products. 📈 Give your clients another reason to connect with your brand with eco-friendly promotional products. 🥰 Message me for help soucring promos for your next evet. 😎