Bridget Brennan’s Post

March is #womenshistorymonth ! And it's the perfect time to share some snapshots of major moments in women's history. Let's start with sports. We live in an age of high-profile #femaleathletes, but this is very recent history. Did you know that the #bostonmarathon only allowed women to run in 1972? In fact, women were barred from many long-distance races all over the world. It wasn't until 1984 that the #Olympics added the women's marathon, nearly 100 years after the first men's marathon. It’s hard to imagine now, but for centuries society was uncomfortable with the idea of women and athleticism. And there were countless myths about how women would do harm to their bodies if they exercised. Changes in society drive changes in business, today… ➡️ Women are the majority of #racerunners in the U.S. And they are the key growth market for global sportswear brands. ➡️ Women are the drivers of the #athleisuremovement, which has reshaped both the sportswear and fashion industries at every level. ➡️ Women are also leading the worldwide health and wellness movement in consumer products. ➡️ Women’s sports viewership and fan bases are on the rise globally. Throughout the rest of the month, I will share insights on how women’s history has shaped – and is still shaping - the modern marketplace. Here is a photo of me with sports icon and DEI pioneer #BillieJeanKing, whom I was lucky enough to meet at an event. Tell me what you find fascinating about women's history, I'd love to hear it! Billie Jean King Enterprises Billie Jean King Leadership Initiative