In Episode 52 of the Fundraising Bright Spots Podcast, Jenny Crabtree of Navigate Fundraising shared her recipe for setting up a successful individual giving programme. Today we want to look at one of those ingredients – Knowing Your Audience. This sounds obvious but so powerful when you take deliberate steps to make progress here: Unless you understand what your audiences really cares about, you can’t give them a clear, emotional a reason to donate (that is compelling to them). So how can you identify and understand your audience effectively? Read our blog for ideas. 👉 https://bit.ly/3k8tax4 #KnowYourAudience #SupporterEngagement #CommunicationTips
