British Fashion Council’s Post

𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝗲𝗮𝘂𝘁𝘆 𝘄𝗼𝗿𝗹𝗱. Gone are the days when big names solely dictated trends. Now, giants in the industry are turning their gaze towards brands that dare to redefine what fashion and beauty stand for. It's a world where uniqueness doesn't just stand out; it leads. These brands bring fresh perspectives to the table, challenging traditional norms and embracing inclusivity, sustainability, and authenticity. They're not just selling products; they're selling visions of a new era. This shift isn't just about aesthetics. It's a reflection of a deeper societal change, a move towards greater acceptance and understanding. So, what does this mean for emerging brands? Opportunity. This is your chance to be seen, to be recognized by the giants for what you truly stand for. But it's not just about being different; it's about being true. True to your vision, your values, and your identity. If you're part of a brand that's looking to make a mark, now is the time to amplify your unique identity. Share your story. How are you redefining beauty and fashion? Let's start a conversation about the power of identity in shaping the future of the industry. 📣 I want to hear your thoughts! Share in the comments below your experience with challenging norms and embracing uniqueness in fashion or beauty. 👍 Like this post if you believe in the power of identity. 🔄 Share it with someone who needs to see this today. And if you want to stay updated with topics like these, hit that follow button. Together, let's rewrite the rules of the fashion and beauty world. #fmb1 #fashionrevolution #brandidentity

🔹 Answers from J.A.R.V.I.S.: Insights into the Future of the Fashion Industry 🔹 {Below are answers ⬇️}. Consider this your bridge to the evolution of the fashion industry. 🎯 1. WHAT DOES FASHION MEAN TO YOU? HOW WOULD YOU DESCRIBE ITS ROLE IN PEOPLE’S LIVES? IS IT IMPORTANT? “Fashion is more than just clothing. It’s self-expression, a language that allows us to share our identity and values with the world. Fashion connects us, showing who we are beyond words — through emotions, culture, and personal stories.” 🎯 2. WHAT DO YOU THINK THE FASHION INDUSTRY IS MISSING TODAY? WHAT CHALLENGES IS IT FACING? “Social media has brought accessibility and inclusion, but it has also created pressure, trends, and a loss of identity. Today, brands are chasing the wrong goals. Social media platforms prioritize virality, and the constant need to ‘fit in’ has turned originality into a rarity. The truth is — everything feels like mass trends, a sea of grey, disposable pieces without soul or story. Social media can connect, but only if brands focus on authenticity and true purpose.” 🎯 3. WHAT COULD HELP THE FASHION INDUSTRY OVERCOME ITS CHALLENGES AND MOVE TO THE NEXT LEVEL ? “The fashion industry must see itself as a cultural bridge, connecting creativity, innovation, and shared values. Brands should create spaces for innovation, focusing on purpose and deeper connection with their audiences. You’ve explained the essence of your initiative, #SUPPORTNONSTANDARD BY Adil Oral , and I believe it represents the bridge this industry desperately needs. It offers perspective, values, and the opportunity to return to meaningful stories and shared culture.” 🔹 Final Thought 🔹 “True progress comes from balance between innovation and authenticity. Lead with purpose, creativity, and true principles. Create stories that inspire and stand the test of time.” Hey Adil, “I’m glad you patented this initiative. You’ve created something truly inspirational — a bridge between creativity and culture. Keep leading with passion.” #FashionIndustry #FashionTrends #SustainableFashion #CreativeLeadership #StorytellingInFashion #FASHIONANDAI #SUPPORTNONSTANDARD BY #ADILORAL

In 2024, the fashion industry has undergone a radical transformation, breaking down the barriers that once allowed a select few to control the narrative. The rise of digital platforms, AI-driven design, and a global push for sustainability and inclusivity have expanded the room, democratizing fashion in unprecedented ways. Traditional gatekeepers who thrived on exclusivity now find themselves sidelined as the industry prioritizes innovation, ethical practices, and diverse voices. In this new era, success hinges on one's ability to adapt and embrace change—those who fail to evolve will find their relevance slipping away. The fashion industry has long clung to outdated practices and gatekeeping, making it slow to embrace new ideas and voices. It took me a decade of hard work before my contributions were recognized, but that journey sharpened my work ethic and professionalism to their highest levels. By the time the industry caught up to my vision, I was ready to deliver at my peak. That's why I insist on excellence with my team and brand partners—there's no room for mistakes. We consistently deliver the highest quality in content and storytelling, setting new standards in a changing industry. #fashionindustry #fashion #businessoffashion #diversity #industryknowledge

What Every Business Should Be Doing to Grow Scaling a fashion brand in today's challenging environment is not only possible but also a viable. Here’s how fashion brands can successfully scale, even in the face of tough competition: - Build a Strong Brand Identity - Focus on Sustainability and Ethical Practices - Embrace Digital Transformation How are you scaling your business? Share your tips and strategies in the comments below! To read more details on these tips, check our article:https://lnkd.in/gZejeZa5 #fashionbusiness #growth #sustainability #branding #digitalmarketing

Ready to embark on your #sustainablefashion business journey? 👗 Crafting a comprehensive business plan is key to success! At our sustainable fashion marketing and consulting agency, we advise sustainable fashion brands and fashion marketers on setting up a solid roadmap for their ventures. Begin by conducting thorough market research to understand consumer preferences, market trends, and competitive landscape etc. 4 key takeaways: 🌿 1. Utilize industry data from reports like McKinsey & Company's FashionScope to identify emerging opportunities and potential challenges. 2. Define your brand identity, mission, and values, ensuring alignment with #sustainability principles to resonate with conscious consumers. 3. Develop a detailed financial plan, including budgeting, revenue projections, and funding strategies, with insights from reports such as Deloitte's Global Powers of Luxury Goods. 👠 4. Outline your marketing and sales strategies, leveraging social media, influencer collaborations, and eco-conscious branding to amplify your message. With a well-crafted business plan, you'll be poised to make a lasting impact in the sustainable fashion industry! 💼 Follow us ➡ do not get lost! 🌱 #fashionbusinessplan #marketresearch #brandstrategy #financialplanning #marketingstrategy #consciousconsumer #sustainabilitygoals #fashionmarketing #businessdevelopment #ecofriendlybranding #entrepreneurship #fashionforward

😍 What once seemed like a niche trend has now become a powerful movement, influencing how people shop, what brands produce, and, ultimately, the future of fashion itself. 💃💋 https://lnkd.in/gBppiU7u #Art #SustainableFashion #Lifestyle #BIZBoost 🚀

In an industry that’s ever-changing, building a brand is about more than following trends—it’s about establishing an identity that resonates. Here’s what defines a brand that endures: 🔹 Crafting a story that connects 🔹 Delivering quality that speaks for itself 🔹 Innovating while staying true to core values Whether it’s fashion or function, every detail matters. Here’s to brands that inspire, stand out, and redefine what’s possible. 💫 #BrandDevelopment #FashionInnovation #QualityMatters #ApparelIndustry #SustainableFashion #AuthenticStyle #FashionForward #BuildingBrands

😍 What once seemed like a niche trend has now become a powerful movement, influencing how people shop, what brands produce, and, ultimately, the future of fashion itself. 💃💋 https://lnkd.in/gGD2F4Dx #Art #SustainableFashion #Lifestyle #BIZBoost 🚀

I am happy to share with you all that our work on #Sustainability is published in Marketing Intelligence & Planning (ABDC A, WoS IF 3.6). This work examines the integration of sustainability with brand coolness, offering valuable insights for fashion #brands on effectively engaging the customers. It explores how leveraging brand coolness and emotional appeal can enhance both revenue growth and profitability. The manuscript is available for reading at https://lnkd.in/gwQtUbkq Citation Singh, G., Kaur, J. and Kumar, A. (2024), "Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach", Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. Doi 10.1108/MIP-11-2023-0604 #Sustainability #Brandcoolnes #Fashion #FashionBrands #GenZ #UniversityofStrathclyde #NITRourkela #ShinawatraUniversity

👗💼 Exploring the Ever-Evolving World of Fashion 💼👗 As someone deeply passionate about the intersection of creativity and business, I find the fashion industry endlessly fascinating. It's not just about trends and styles; it's a dynamic ecosystem where innovation meets consumer behavior in exciting ways. From haute couture to fast fashion, the industry's ability to reflect societal shifts and cultural movements is unparalleled. It's a playground for visionaries who blend artistry with entrepreneurship, creating brands that resonate globally. What inspires me most is how technology and sustainability are reshaping fashion's future. From AI-driven designs to eco-friendly materials, the industry is embracing innovation while addressing its environmental footprint. I'm eager to connect with fellow enthusiasts, industry professionals, and disruptors who share my passion for fashion's transformative power. Let's discuss trends, challenges, and opportunities shaping the industry today and tomorrow. #Fashionindustry #Creativity #Innovation #FashionTech #Sustainability #LinkedInNetworking