Britvic plc’s Post

And that's a wrap on our magical Robinsons x Wicked campaign with Tesco! Sharing the magic of our two limited-edition Robinsons x Wicked flavours, we visited 100 Tesco stores up and down the country – adding a dash of sparkle to the public's shopping trips. We also took our Robinsons x Wicked AR mirrors on a roadshow of 25 stores, creating an immersive experience for shoppers. Getting involved in the fun, shoppers could find out which witch they were and sample the latest flavour innovation. With over 71,00 samples handed out and engaging with over 41,800 consumers, it's been a fantastic way to excite consumers and create memorable experiences through Robinsons 🩷💚 Well done team, another brilliant activation to end the year! Fiona Chui, Neha Dinesh, Nikki Dunning Grace Marks