Bronwyn Reid’s Post

Articulating Your Value Proposition Winning government contracts is not just about offering the lowest price. It’s about clearly showing your unique value proposition. This means you need to explain why your services or products are the best choice for the government. You should showcase how your offerings provide superior quality, innovation, or excellent after-sales support. Start by highlighting the quality of your services or products. Explain how they are better than others and why they will meet the government’s needs more effectively. If your business is innovative, talk about the new ideas or technologies you bring to the table. Show how these innovations can solve the government’s problems in a better way. After-sales support is another important factor. Explain how your business will continue to support the government after the sale is made. This can include things like customer service, maintenance, and training. Providing strong after-sales support can make your proposal more attractive. Tailor your value proposition to address the specific needs and challenges of the government agency you are bidding for. Do some research to understand their goals and problems. Then, show how your services or products are the perfect solution. By clearly articulating your unique value proposition, you can stand out from the competition and increase your chances of winning government contracts. #Smallbusiness #GovernmentContract #Tenders #Price #Values

Bids 101: #1 of 10 – Building a strong customer relationship brings advantages: It’s all about the customer. Let’s find out why – and what more you can do with that, to gain more revenue, traction, networks.   There are many similarities between Sales and Bidding. And many important differences too. Success in one does not always directly translate into the other.   However, it’s definitely all about the customer. What do they want? How can you give them that? And more.   The more you get to know the customer, the more benefits you will be able to outline in a bid response for them: You will understand them and their needs more. They will trust you more. They are more likely to give you invaluable insights.   It becomes self-fulfilling, mutual gain.   Prove you can fulfil the criteria requested in the bid – and preferably exceed them – and you are in a strong position.   Contact me for details.   #Bids #Bidwriting #Bidmanagement #bidstrategy

5 Ways to Negotiate Better with High Ticket Clients 🚀 Negotiating with high-ticket clients requires a strategic approach to ensure mutual satisfaction and long-term partnerships. Here are five effective ways to enhance your negotiation skills: 1. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗧𝗵𝗲𝗶𝗿 𝗡𝗲𝗲𝗱𝘀: Before entering negotiations, research and understand your client's specific needs and pain points. Tailor your solutions to address these directly. 2. 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗩𝗮𝗹𝘂𝗲, 𝗡𝗼𝘁 𝗣𝗿𝗶𝗰𝗲: Focus on the unique value and benefits your services provide. Highlight how your offering can solve their problems and improve their business. 3. 𝗕𝗲 𝗣𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗪𝗮𝗹𝗸 𝗔𝘄𝗮𝘆: Know your bottom line and be ready to walk away if terms are not favorable. This demonstrates confidence and ensures you don't undervalue your services. 4. 𝗟𝗶𝘀𝘁𝗲𝗻 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗧𝗮𝗹𝗸: Active listening helps you gather vital information about your client's concerns and priorities. It also shows that you value their input and are committed to finding a win-win solution. 5. 𝗢𝗳𝗳𝗲𝗿 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Be willing to adapt your proposals to meet the client's needs better. Flexibility can lead to creative solutions that satisfy both parties. By implementing these strategies, you can negotiate more effectively and build stronger relationships with high-ticket clients.

How do you provide just enough information to prospects without overwhelming them? Learn how to guide customers from initial inquiry to a full consultation, maximizing their budget and satisfaction. 📊🤝 https://lnkd.in/gZTEjPii

How do you provide just enough information to prospects without overwhelming them? Learn how to guide customers from initial inquiry to a full consultation, maximizing their budget and satisfaction. 📊🤝 https://lnkd.in/g8JFu7Xg

As service providers, have you ever faced the issue of clients not responding to the quotations you send out? I often experience this, even after following up or offering further assistance. Many clients simply don’t reply. The challenge is that creating a customized quotation based on specific client needs is time-consuming and requires significant effort. It would be great to receive feedback or at least know if the quotation was approved or declined, just to bring closure to the process. 🙂 What do you think?

When your clients hint at signing long-term contracts, and you're ready to dive in! #B2BPartnerships #ClientRetention #BusinessGrowth #IncentivActionCanada #salesmeme

I’m grateful for the wisdom that comes with making all the wrong moves in business, and for the books that set me straight. Recently, a prospective client told me his biggest issue was that his sales opportunities were going nowhere. He’d spend a lot of time pitching his service, only for potential clients to kick the can down the road or ignore his calls. Although our call was about him potentially leveraging our helpdesk, we spent a lot of time troubleshooting his sales concerns before presenting our offering. Here’s where the irony kicks in: after our call, he did the same thing to us. He didn’t get back to us about our proposal, he rescheduled our meetings, and eventually went dark. After several follow-ups, he finally let us know he’d chosen another provider. I’m not mad—I used to be this guy! I’d get frustrated when my sales efforts seemed wasted, but I was unconsciously wasting other salespeople’s time by having them demo their services and send proposals, only to never buy. Everything changed when industry veteran Arlin Sorensen recommended “The Go-Giver” by Bob Burg. The book taught me you get what you give. Now, I don’t engage with vendors until I’m ready to seriously compare options. When I do, I’m clear about my timing and keep them informed. I’ve learned so much from listening to experts and reading. What’s something you’ve learned on your business journey?

Relationships are key to your growth and development in business.  Whether it's relationships with suppliers, vendors, customers, or clients, foster and maintain positive relationships over time.  Get practical tips from this article to use today! https://lnkd.in/g4vCbFma

After the sale, maintaining client relationships is crucial. A non-intrusive email can work wonders, but creativity is key. How do you ensure you stay top of mind with your clients?