Brooks Lockett’s Post

3 key challenges B2B businesses face when implementing a team-wide LinkedIn content strategy (and how to overcome them): 1. Getting your CEO/Founder to post content. (How to minimise their time investment in this?) 2. Getting your sales team to post content. (Where to source content from/get ideas from?) 3. Finding the right balance of content. (Salesy vs non-salesy content?) Watch this video if you haven't had success with implementing a LinkedIn strategy across your team or if you're planning to start one from scratch.

How I stopped wasting hours on cold outreach and get inbound leads! The secret? Value-driven content that works while you sleep. Here’s how to do it: 1. Define your audience: ↳ Know their challenges. ↳ Understand their goals. ↳ Find where they hang out. ↳ Speak directly to their needs. 2. Post value-driven content: ↳ Share tips from your expertise. ↳ Tell relatable stories. ↳ Bust common myths. ↳ Use simple visuals. 3. Build credibility: ↳ Share testimonials. ↳ Post real results. ↳ Use data to back claims. ↳ Highlight wins authentically. 4. Engage meaningfully: ↳ Leave genuine comments. ↳ Reply to your audience. ↳ Use polls to connect. ↳ Build relationships first. PS. Shift from chasing clients to attracting them with value, and leads will come, seeing your understanding and solutions. What’s your biggest challenge with inbound leads? Ready to attract, not chase? DM me! Repost this post if it resonated!

I generate 4-5 quality inbound leads for my business every week. Here are 4 ways that you can follow to get the same results. 1. Define your target audience → Identify their pain points, challenges, and goals. → Understand their preferences and resolve their problems. 2. Create a content strategy → Align your content with your business objectives. → Develop a content calendar and stick to it. 3. Optimise content for good engagement → Use attention-grabbing headlines and visuals. → Write concise, value-packed content that resonates with your audience. 4. Share case studies → Showcase your expertise and problem-solving skills. → Share the tangible results you've achieved for clients. I hope this was helpful! P.S. What other lead-generation strategies have worked for you?

I generate 4-5 quality inbound leads for my business every week. Here are 4 ways that you can follow to get the same results. 1. Define your target audience → Identify their pain points, challenges, and goals. → Understand their preferences and resolve their problems. 2. Create a content strategy → Align your content with your business objectives. → Create a content calendar and stick to it. 3. Optimise content for good engagement → Use attention-grabbing hook and CTA. → Write concise, value-packed content that resonates with your audience. 4. Share case studies → Showcase your expertise and problem-solving skills. → Share the tangible results you've achieved for clients. I hope this was helpful! P.S. What other lead-generation strategies have worked for you?

Stop Writing for Everyone. Here are 3 reasons why niching down your copy is essential for B2B success: Attract the Right Audience: Broad messaging dilutes your impact. When you focus on a specific niche, you speak directly to the unique needs and pain points of your ideal customers. This targeted approach not only attracts the right audience but also positions you as an expert in that area. Increase Conversion Rates: Niche copy resonates more deeply with your audience, fostering trust and increasing the likelihood of conversion. When prospects see that you understand their specific challenges, they’re more likely to engage with your content and take action. Stand Out from Competitors: In a crowded market, generic copy blends in. By focusing on a niche, you highlight your unique value proposition and differentiate yourself from competitors. This allows you to dominate a specific market segment and establish your brand as the go-to authority. Niching down doesn’t limit your reach—it amplifies your impact. 😎 What’s your niche?

Today is the last day to sign up for our "35-day Content Calendar" Workshop. You'll get: → Our 35 top-performing LinkedIn posts broken down so you can swipe them for yourself. → 5 Targeted Content Principles to build authority & sell through your Content. → How to order your posts every week to optimize for your ideal clients’ eyeballs & lead gen. → We'll help attendees write some posts on the spot so you can see how it works in action. → Bonus: 3 LinkedIn Profiles we wrote for our $4k clients so you can turn your Profile into a 24/7 Sales rep. You also get the recording & materials if you can't attend. This offer will expire in 4 hours, and we're not planning to offer it again soon. Save your spot while you can here: https://lnkd.in/dCRzz3u3.

"Forget the overwhelm of figuring out what to post and why people are not following you or liking your content. Discover why posting less and having fewer followers can be more beneficial to your online business." Written by Endora Mackrodt, Holistic Business Strategy and Lead Generation Expert

If you’re trying to attract everyone, you’ll attract no one. In today’s world, content that converts isn't about casting a wide net—it's about getting laser-focused on your target market. The more specific your content, the more powerful it becomes in driving inbound leads. In this video, I break down exactly how to create content that speaks directly to your ideal clients and how that focus is the key to standing out in a crowded market. But here’s the kicker—there’s one game-changing tip I share that you can only find in the video. Trust me, this is something you don’t want to miss! If you're serious about generating inbound leads, watch the video and start applying these principles today.

If you’re trying to attract everyone, you’ll attract no one. In today’s world, content that converts isn't about casting a wide net—it's about getting laser-focused on your target market. The more specific your content, the more powerful it becomes in driving inbound leads. In this video, I break down exactly how to create content that speaks directly to your ideal clients and how that focus is the key to standing out in a crowded market. But here’s the kicker—there’s one game-changing tip I share that you can only find in the video. Trust me, this is something you don’t want to miss! If you're serious about generating inbound leads, watch the video and start applying these principles today.

"Forget the overwhelm of figuring out what to post and why people are not following you or liking your content. Discover why posting less and having fewer followers can be more beneficial to your online business." Written by Endora Mackrodt, Holistic Business Strategy and Lead Generation Expert