Brooks Lockett’s Post

Wanna be interesting to your ICP? Hanna Larsson suggests you build an ecosystem & document the journey instead of "writing" to them. In this 3-minute conversation with Hanna, we talk about how if you focus on building an ecosystem your messaging will always be on-point. I ask who's going to win in the next 5-10 years & she says it's the ones who: → Have an ecosystem focus → Initiate smart partnerships → Treat content like an experiment → Reinvent outbound Link here: https://lnkd.in/egWNUTAh