Bruce Rosenthal’s Post

More associations are prioritizing non-dues revenue and sponsorship strategies. Sponsors play a vital role in revenue generation, but there's more to it – member value is key. Excited to discuss "The Key to Attracting Sponsors" with Marcus Leite on WorkerBee.TV Buzzworthy Live. Join us for a 30-minute session on sponsorship strategies this Wednesday, October 23 at 11:00 a.m. CT. Find the registration link in the first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising

Failing to know how your corporate supporters make funding decisions can be a costly mistake for associations. And understanding sponsor decision-making can lead to sponsorship success. But figuring out what drives corporate sponsors can be a challenge. 🤔 Therefore, Lori Zoss Kraska, MBA, CFRE and I wrote “Avoid Costly Mistakes – Understand How Your Corporate Sponsors Make Decisions”. (This is part of our series of “Kicking Off The Quarter” articles for sponsorship and partnership professionals.) ➡ Discover 6 key sponsor decision factors and 6 tips to avoid losing corporate support due to bad timing. See article link in first comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising 

Sponsors should be a significant revenue source. Engage your corporate and business community by starting sponsorship conversations early and focusing on partnerships rather than standard sponsorship packages. Tailor sponsorship opportunities to align with the goals and interests of potential sponsors, offering them customized packages that provide value. Highlight the benefits of sponsorship, such as brand visibility, community goodwill, and networking opportunities. Maintain open communication with sponsors throughout the planning process and ensure they receive recognition during and after the event. Strong sponsor relationships can lead to long-term partnerships and increased support for future events. This tip comes from this month’s FREE webinar, “Sponsors: How to Find Them & Create a Win-Win.” You can register for FREE via the link in my bio. #fundraising #nonprofits

Part of my responsibility in enhancing the corporate sponsorship program of an association involved compiling a comprehensive list of competitors. My intent was to create one “Competitive Analysis” PowerPoint slide with information I gleaned from my research. The list grew to two slides; the list continued to expand so I decreased the font size. The final compilation included a 75 entries, a testament to the breadth and diversity of competitors vying for the attention of both the association's members and potential sponsors. We addressed ways to mitigate the impact of competition on associations during the recent webinar “How the Competitive Landscape has Changed for Associations and What to Do About It”. See the link to access the recording in the first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising Mary Byers Mary Amos Augsburger Tina DeNeen, EdD Fonteva Erin Lemons Jay S. Daughtry, M.Ed.

Research shows that brands actively involved in social impact initiatives attract new customers and cultivate stronger relationships with existing ones. When you can effectively communicate how your organization can help them achieve these goals, your corporate sponsorship campaign will be well-positioned for success. #CorporateSponsorship #nonprofits #fundraising

In today’s dynamic landscape, associations encounter intense competition and limited resources. This competition spans various areas, including attracting members, sponsors, exhibitors, and advertisers.   However, a crucial question arises: How can associations address this competition effectively if they are unable to pinpoint their competitors?   "The Value of Conducting an Association Competitive Analysis" white paper offers insights on navigating these challenges. By identifying and understanding competitors, associations can capitalize on their distinctive strengths to stay ahead in the game.    Thanks to Fonteva, Mary Byers, Tina DeNeen, EdD, and Mary Amos Augsburger for their insights for this association resource document.   See the link to the white paper in the first comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising 

When planning your next event, it’s important to understand that sponsorships and underwriting are not the same. Sponsorships come with perks like tickets, while underwriting helps cover event costs directly. 🎟️💰 🎯 Pro Tip: Always aim higher! If last year’s top sponsorship level was $10k, raise it by 5 or 10k this year. Remember, if you don’t ask, you won’t get it! 💪 #NonprofitTips #EventFundraising #Sponsorships #Underwriting #FundraisingStrategy #NonprofitSuccess #HGAFundraising

YES or NO? Does your association have more revenue than you need? If your answer is YES and you have enough revenue, you can stop reading this post. If your answer is NO and you need more revenue to fund your association’s programs and meet the needs of your members, there are learning and networking opportunities for you at the Professionals for Association Revenue (PAR)’s RevUP Summit. In fact, two days of all association revenue  .... Main Stage sessions; breakouts, networking lunches and breaks, awards, and more. It’s all about association revenue ...  intensive, immersion, comprehensive. Learn more: See link in first comment #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising Virginia White Anita Nuñez Cepollaro Christine Schoessler Andrea Clay Barbara Lecker Pahygiannis, MBA, CAE Beth Arritt, MBA/MKT, CiP, AiC Glen Cox Carey Goryl, CAE, CPRP Amanda Lea Kaiser, MBA Mary Byers Kelli Baxter Cecilia Sepp, CAE, ACNP Sharon Popielewski Sharon Kneebone, IOM, FASAE, CAE Meredith Gibson Linda A. Gatti Chrissy Gow Monique Terrell

Traditionally, members have joined and companies have sponsored associations from a sense of duty and loyalty. And many associations have relied on that allegiance from members and sponsors. However, in today's dynamic landscape, the competition for the time and attention of both members and sponsors has intensified. Join us for an insightful webinar panel as we delve into the reasons behind this heightened competition and its impact on associations. Our expert panel will discuss the evolving landscape, the challenges associations face, and the innovative strategies organizations are adopting to adapt and thrive in this new environment. The webinar “How the Competitive Landscape has Changed for Associations and What to Do About It” will be on Wednesday, May 22, 2024 at 1pm ET. See link with details and registration in first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising Mary Byers Mary Amos Augsburger Tina DeNeen, EdD Fonteva @Protech

The journey to success for EDUCAUSE began with a call from the association’s Director of Corporate Engagement to "reimagine the corporate experience." Working with Dan Kowitz, Founder & CEO of JSB Partnership Consultants, they outlined key objectives for the corporate partner program. Our case study details the: ⏩ research-driven process ⏩ value offered to members ⏩ tailored approach to meet each company's needs Click the link in the first comment to discover how EDUCAUSE's corporate engagement program was transformed. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising