Bruna Barbosa, PMP’s Post

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Director, Special Projects | Leading Cross-Functional Projects in Corporate Strategy, Marketing, & Product Development | Passionate about Accessible Design

Things I found fascinating this week... 🤓 We all have sources that spark our thinking at work, and since my early days in the design and building materials world, Edelkoort Inc Trend Union forecasts have been that for me. Lidewij Edelkoort’s insights into culture, aesthetics, design, and sustainability continue to inspire and spark my imagination. I recently watched the presentation by Rosa Pomar from the latest World Hope Forum Portugal and was fascinated to learn about the wool industry in Portugal and Europe, particularly wool’s unrealized potential. Here’s a surprising takeaway: Polyester holds 57% market share of fibre production, while wool makes up less than 1%. The result? Nearly 60% of European wool – about 3,000 tonnes – ends up burned or in landfills each year. With such a sustainable resource at our fingertips, this is a missed opportunity that raises an important question: why rely on petroleum-based fibres when we have excess supply of a natural alternative? This is an option worth exploring while we can, especially as several wool-producing sheep breeds face the risk of extinction. It was also intriguing to learn that wool can have applications in construction materials. With so much toxicity in our clothing, and in our built environments, it’s a reminder of how changing our perspectives and embracing natural fibres can lead to sustainable solutions across industries. For those interested in design, sustainability, and trend forecasting, I highly recommend checking out the World Hope Forum. There’s so much potential in rethinking our relationship with materials – and, with it, a renewed sense of hope for a sustainable future. #Sustainability #Fashion #CircularEconomy #WorldHopeForum #Innovation #DesignThinking #Wool https://lnkd.in/g5xinPJ4

World Hope Forum Portugal — World Hope Forum

World Hope Forum Portugal — World Hope Forum

worldhopeforum.com

Lia Crocetti

Trend Union Edelkoort Inc. Canadian Agent I Director Design I Merchandising Product Value Creator

2mo

Dear Bruna, Great insight, Great advice!!!

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