Wanted to share with you something very fundamental today… The number one question most clients ask me is, which strategy do I use for acquisition or what should I improve in my marketing It's an interesting question, because the answer lies within your business data… All we need to do is to record down all the numbers in your client acquisition journey and we can see where else we can find opportunities to improve and lift revenue and profit margins without changing the whole entire strategy Founders who understand this concept very well, tend to know exactly what needs to be done to scale… Those who don’t, usually get stuck in a never ending hamster wheel and get infected with shiny funnel syndrome or focus on the wrong metric like CPL.. You will need to zoom out to be clear-headed.. So I had a client who based on last year data. did projections for this year to hit 2024 goal/targets Looking at the numbers and the adspend he has, it was almost impossible to hit the targets at all. To hit the targets he would require 4x more adspend which will bring down ROAs to 1.5-2x Which isn't very healthy for the company Follow @bryanangzw for more content like this! #entrepreneurship #bryanangzw #coaching #consulting #BusinessInsights #DataAnalysis #ClientAcquisition #RevenueGrowth #BusinessStrategy #MarketingMetrics #ROI #BusinessAnalysis #GoalSetting #EntrepreneurialInsights #DataDrivenDecisions #BusinessDevelopment
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Hey there, we're Talking Shop and today we're exploring market demand. This appears to be the second most common reason for small businesses failing. It's a little shocking but with the proper planning and a solid go-to-market plan, demand should be identified and up front before the business launches into the market. ❎ 42% of startups fail because there is no market need for their product or service. A lack of market demand can become apparent with declining or stagnant sales figures or low customer engagement or feedback. Low demand will result in lower than expected revenues which impacts directly on the business. ✅ What can be done to identify low market demand before it becomes a problem? 🔎 Conduct Market Research: Regularly perform market analysis to understand customer needs and preferences. 🔀 Pivot Business Model: Adjust products or services to better meet market demands. 📣 Enhance Marketing Efforts: Increase marketing efforts to raise awareness and attract new customers. Greystone Rook work businesses to identify their performance in key areas and help introduce strategies to minimise their operational risk. We have a panel of experts that can help overcome business challenges, book in a free call to see how we can help you: https://bit.ly/DiscoverGSR ▫ Follow us to see what we're tackling: bit.ly/GSRLinkedIn ▫ Find out what other business owners are saying join The Rook: https://bit.ly/JoinTheRook ▫ To receive a full PDF case study email: enquiries@greystonerook.com #smallbusiness #newprojects #greystonerook #newbusiness #businessgrowth #BusinessPlanning #Entrepreneurship #SmallBiz #BusinessResilience #ManagementSkills #UKBusiness #OvercomingObstacles #BusinessResilience
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Let me guess: your pitch is a laundry list of features you think are "so impressive". “Our software uses AI-powered algorithms with seamless integration blah blah blah.” Newsflash: nobody cares. What people really want to know is *how it benefits them. Here’s the thing: Features don’t sell. Benefits do. Your fancy “proprietary dashboard” is meaningless unless you explain how it saves 10 hours a week. Your “cloud-based storage” is just noise until it eliminates someone’s fear of losing their work. Focus on how your product solves pain points, not on what makes it shiny and complex. Still not convinced? Try this: Take your most brag-worthy feature, then ask yourself, “Why does this matter to the customer?” If you can’t answer that, you’re selling to yourself, not your audience. Selling isn’t about looking smart. It’s about making your audience feel understood. #SalesTips #MarketingStrategy #CustomerExperience #LeadGeneration #SalesHacks #LinkedInTips #Entrepreneurship #BusinessGrowth #Marketing101 #SalesLeadership #PersonalBranding #B2BSales #ValueProposition #DigitalMarketing #CustomerFirst
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🕰️ 20 years of business knowledge. One minute at a time. Treat your clients like royalty. 🏰 Too many owners and founders are neglecting their current clients, chasing after the next lead. Don't do that. Good founders will tell you that churn is the SaaS killer. But this is true for every business. When you establish a loyalty program, you're going to get a handful of benefits: Good clients will tell you exactly what you mean to them, and that perspective can give you powerful insights. Super clients not only pay more, but they will bring you other clients and will build your brand around this. 📈 One client will lead to two. Two will lead to four and you will have exponential growth. How do you know you're doing? Look to NPS (Net Promoter Score). It will give you some inside. There are books and courses all over the place. But the real way to build client loyalty is to communicate with them and not just at scale with newsletters, one on one. That sounds counterintuitive in this day of automation and AI but I promise you it will deliver better results. It will differentiate you from everyone else trying to do the same bullshit. 🛑 Wait a minute, I want to be clear here: what I think you heard me say was contact them a lot and sell stuff. That is exactly the opposite of what I'm talking about. Give them value, even entertainment. Bring them something important. Educate them. This is the way you can build something amazing. #ClientLoyalty #BusinessStrategy #Entrepreneurship #Innovation
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How far are you from your 1 Crore ? Entrepreneurs, we've all been there. The initial hustle, the exciting growth, then... a saturation. You're not failing, but that dreamy 1 Crore mark seems miles away. I have felt that too.. All my clients feel that too! You are not alone But do not worry But use these steps to analyse your business stage 1️⃣Stage Check: 🔸Early Seedling (Under 25 Lakhs): Are you validating your concept? Building a strong foundation? Focus on refining your product-market fit Establish core processes. 🔸Growth Sprout (25 Lakhs - 50 Lakhs): Seeing initial traction? Now's the time to scale your marketing efforts Optimise your sales funnel. 🔸Established Climber (50 Lakhs - 1 Crore): Solid base built? Time to diversify your marketing channels Explore new revenue streams. 2️⃣Identify Your Growth Gap: 🔸Marketing Bottleneck? Analyse website traffic and conversion rates, and campaign performance. Refine your targeting and messaging for better reach. 🔸Sales slowing down? Review your sales process Identify bottlenecks Train your team for more effective closing. 🔸Product stagnant? Gather user feedback Identify feature gaps Consider product innovation or expansion. 3️⃣Chart Your Course Correction: 🔸Early Seedling: Invest in user research Refine your value proposition Build a strong brand identity. 🔸Growth automation: Automate marketing tasks Leverage data analytics Consider paid advertising for targeted reach. 🔸Established channels: Explore content marketing Build strategic partnerships Consider premium offerings or upselling. Remember, reaching 1 Crore is a marathon, not a sprint. By analysing your stage, identifying growth gaps, and implementing strategic adjustments, you'll be well on your way to scaling the mountain to success! #BusinessGrowth #SelfAnalysis #EntrepreneurLife #1CroreClub
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Is it just me, or are brand owners these days blindly chasing lower CAC? Many entrepreneurs are frustrated by increasing CAC, making their business feel unsustainable. But here's the real problem—too much focus on performance marketing. 1. We often forget why we started and who our true customers are. Instead of chasing everyone, focus on understanding your target audience’s dreams, desires, and needs. 2. Don’t just sell features. Customers care about how your product makes their life better, not just what it can do. 3. Start small—build a loyal fan base. These early customers will spread the word for you, reducing your CAC in the long run. 4. Remember: It's about creating an experience, not just selling a product. Start small. Don’t aim for the ocean when a well-cultivated pond can make bigger waves. #success #growth #cac #businessowners #performancemarketing #targetgroup
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📊 How to Calculate TAM (Total Addressable Market) A few days back, I ran a poll on LinkedIn asking founders which slide in the pitch deck is the most difficult to make. Unsurprisingly, Market Size was the most voted one. So, here’s PART 1 of a quick guide (3 parts) on EASY WAYS TO CALCULATE MARKET SIZE to help simplify the process: 1️⃣ Top-Down Approach Start with industry data and narrow it to your market. Example: Global coffee market: $100B → Ready-to-drink coffee (10%) = $10B TAM. 2️⃣ Bottom-Up Approach Scale revenue per unit by total customers. Example: SaaS price: $500/year x 1M potential users = $500M TAM. 3️⃣ Value-Theory Approach Multiply the value you create by the number of customers. Example: Savings: $50K/year x 10K customers = $500M TAM. 💡 Pro Tip: Combine these methods to validate your TAM and support your growth strategy. How do you calculate your market size? Let’s discuss it! 🚀 #TAM #MarketResearch #BusinessStrategy #StartupGrowth #Entrepreneurship
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Imagine running an agency where you're the go-to expert in your field. YES, I'm talking about the Agency 3.0 model, something that you'd hear alot form Guru's online especially Iman Gadzhi 🧠 This is the power of specialization❗ With the 3.0 agency model, we focus on one service and one niche. This isn’t about doing everything for everyone. It’s about being the best at one thing and doing it exceptionally well. Think about it⁉️: Brain surgeons make more money than general practitioners because they specialize. The same applies to agencies. Specialization means higher efficiency, better client results, and more profit. Here’s why specialization is powerful: 1) Expertise: Become a master in your chosen service, offering unmatched value to your clients. 2) Efficiency: Streamlined processes mean quicker delivery and better outcomes. 3) Reputation: Being known for one thing can make your agency the go-to choice in that niche. 4)Client Retention: High-quality, specialized services lead to satisfied clients and long-term relationships. By keeping operations simple and lean, you can maintain high profit margins and deliver outstanding results. This approach not only brings in more revenue but also makes your business more predictable and scalable. Focus on what you do best and watch your agency thrive. It’s about quality over quantity, and excellence over everything else. #Agency #AgencyGrowth #BusinessStrategy #Entrepreneurship #DigitalMarketing #GoogleAds #MetaAds
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🔍 Master Google Analytics: Essential Metrics for Business Success 🔍 In the complex digital landscape, having precise tools to navigate and strategize is indispensable for entrepreneurs. Our comprehensive guide on Google Analytics reveals the crucial metrics you need to monitor to enhance your online visibility, optimize lead generation, and secure crucial business deals. Discover how to harness the power of Google Analytics to refine your digital strategy and make data-driven decisions that propel business growth. 📈 👉 Explore the full article here: https://lnkd.in/gKrxJyha #GoogleAnalytics #DigitalMarketing #BusinessIntelligence #Entrepreneurship #DataDriven
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In business, focus is everything. Just as dogs are instinctively drawn to bones and food, successful entrepreneurs keep their eyes on growth, conversions, and sales. Your business growth should always be your top priority. --- Key Argument 1: A Growth-Oriented Mindset Drives Success Businesses that prioritize sustainable growth create long-term value. Strategic focus on opportunities and innovation ensures continuous advancement. Key Argument 2: Conversions as the Cornerstone of Sales Conversions are not just metrics; they represent trust. Optimizing your processes to convert potential leads into paying customers is the engine that powers sales. --- Practical Applications: 1. Strategic Marketing Campaigns: Tailor your efforts to reach your target audience with precision and deliver measurable results. 2. Sales Funnel Optimization: Develop streamlined funnels to guide prospects seamlessly through the buyer’s journey. 3. Customer-Centric Strategies: Focus on delivering value to build loyalty and increase the lifetime value of each client. --- Actionable Takeaways: 1. Refine Your Focus: Eliminate distractions and center your efforts on measurable growth strategies. 2. Measure Performance: Use data-driven insights to monitor conversion rates and improve sales outcomes. 3. Leverage Technology: Invest in advanced tools to automate and optimize your growth processes. ---PS: Happy new month, I welcome you all to the month of December 🌹. Growth is not a byproduct—it’s the goal. Are you ready to prioritize your business growth and take it to the next level? Let’s discuss strategies to help you achieve scalable success. #BusinessGrowth #SalesStrategy #Entrepreneurship #DigitalTransformation #LeadGeneration #Gohighlevel
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Guesswork is for gamblers. Not entrepreneurs. You're not playing roulette. You're building an empire. And empires? They're built on data. Not hunches. Not gut feelings. Not "expert" opinions. Cold, hard numbers. Most marketers? They're stumbling in the dark. Throwing spaghetti at the wall. Hoping something sticks. But you? You're about to flip the switch. Illuminate every corner of your business. With the power of data-driven decisions. Your traffic numbers? They're not just stats. They're a map. Showing you where the gold is buried. Your conversion rates? They're not just percentages. They're a compass. Pointing you toward profit. Your customer lifetime value? It's not just a figure. It's a crystal ball. Revealing your business's future. When you measure, you can manage. When you track, you can improve. When you analyze, you can optimize. It's not about having more data. It's about asking the right questions. Why did this ad outperform the others? Which email sequence is driving the most sales? What's the ROI on each marketing channel? Data gives you answers. Clarity. Direction. No more guessing. No more hoping. Just strategic moves. Calculated risks. Predictable growth. Ready to trade guesswork for growth? Snag "The Antifragile Sales System" for a measly dollar. Learn to harness the power of your data. Turn metrics into money. KPIs into cash flow. And watch your business soar. Get your $1 copy now: https://lnkd.in/eQnnWzjx #entrepreneurship #datadriven #marketing #antifragilesalessystem
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