buddy’s Post

From a sodastream in our parents' kitchen in 2021 to buddy hitting the shelves of 500+ locations at Albert Heijn in the Netherlands – what a journey it's been! 🚀 The road wasn't always smooth 😅. The first production had its hiccups, the can color didn't match the plan, and then came the curveball of Covid – stores empty, convincing people to try something new was a challenge, and sales struggled. But those who tried it loved the concept; yet, we knew we needed to enhance the taste and packaging. In 2022, keep faith! Working hard on new flavors, improving the taste, and introducing vibrant, eye-catching packaging. Sales started picking up, and we hit the road, personally delivering hundreds of clients out of the car to build direct connections with clients. 🚗💨 2023 was a game-changer! Awards paved the way for listings and POS in 2024. Winning the Shell Supplier Pitch Day Award secured a spot in all Shell locations in the Benelux. The Anuga Best Innovation Awards not only got us listed in AH but also fulfilled our dream of being available in the biggest retailer in our home country – coming soon! 🏆🌟 Thanks to our buddies from JetDrinks BV for making this possible Jelle Dmitri Ivan Nathalie Merijn 🙏👏 Arthur Jehan Elyse #newlisting #ah #FMCG