I’m Beerconomy’s futurist in the beer industry,
specifically, the Craft Beer industry. So how does someone who’s role of a ’futurist’
effect or impact your future in beer
or the entire beer industry overall?
“On the first part of the journey
I was looking at all the life
There were plants and birds
and rocks and things
There was sand and hills and rings …”
— the band ‘America’
As far as future impacts, there’s Faith Popcorn.
Faith is a futurist, author, and founder
and CEO of the marketing consulting firm
— BrainReserve.
Her worldwide acclaimed book,
‘The Popcorn Report:
Faith Popcorn on the Future of Your Company,
Your World, Your Life’,
simply, changed my approach.
Towards everything.
For example, Faith advocated these notions:
▶️ She coined terms like "cocooning"
("the impulse to stay inside when the
outside gets too tough and scary",
such as turning a home into a nest)
▶️ The demand for exercising "brain fitness",
possibly manifesting itself in "brain trainers.”
It happened. This was — and still is — huge.
Heck, why do you think I had avocado
and eggs on whole grain toast for breakfast?
▶️ Also, she said that "second hand nostalgia"
would become a trend.
It’s been — still is — booming for way more
than two decades.
And it’s still on rocket-ship like trajectory.
With all of that …
Morning has broken in America
on Monday, April 29th.
Are you in control of YOUR future
— today, this week, next month,
the balance of this year,
as you springboard into 2025,
and the balance or the decade?
It’s not a rhetorical question.
I’ll guarantee this: In three years,
most will echo this, “What was I thinking?”
I merely lead a horse to water.
I cannot make it drink.
Your future is now. And it starts today.
“You see, I’ve been through the desert
on a horse with no name
It felt good to be out of the rain
In the desert you can't remember your name
'Cause there ain't no one
for to give you no pain …”
— the band ‘America’
Source: Beerconomy
#FutureTrends #FaithPopcorn #BrainReserve
#ConsumerBehavior #BrandAwareness
#EmergingTrends #BusinessIntelligence
#ArtificialIntelligence #AI #DeepLearning
#Beer #CraftBeer #NonAlcoholicBeer #Cider
Slàinte☘️!
✦✦✦
Stephen Carter King
Chief of Growth and Marketing and Strategy
and ‘The Beerconomist’ + CEO of Beerconomy
✦ Market Analyst ✦ Speaker ✦ Futurist & Author ✦
with beer market trends, insights, data and forecasts
Publisher: The Beerconomist