Bunzl Greenham’s Post

🎅 Day 5 of Christmas Trivia with Ralph the Elf! 🎄 🔔 It’s getting festive around here, so let’s make this one a tough choice! Would you rather... A) Never celebrate Christmas again. Missing all the traditions, family time and holiday joy? OR B) Celebrate Christmas every week. yes, buying presents every week and embracing that holiday spirit 52 times a year? Drop your choice A or B in the comments! 👇 make sure to check in with Zach Yeates tomorrow #ChristmasTrivia #WouldYouRather #RecruitmentFun #FestiveFun #LinkedInChallenges

Such a powerful message in such a simple way. 💙

Kate Lee, CEO of Alzheimer's Society, thank you for trying to respond to this very sensitive and raw subject. As someone living with dementia and someone caring for others who are going through neurocognitive changes, I understand that your advert, “The Long Goodbye” might be trying to accomplish. I know that the narrative and experience of the caregiver/care partner for years has been of continual pain and loss. Forever grieving the person their loved one was in comparison to what they have become. However, you could also have shown the new narrative, you might have shown what happens when we remove the stigma and fear from the topic of dementia and how that DOES change the outcome for both the care partner and the person living life with a dementia diagnosis. Yes… there are people who still experience this diagnosis as instant death. And some of them resent me when I suggest there is another way to treat this. But, you and your organization have a responsibility to educate those who do not know of a way that may just help them to cherish their lives for as long as they are living. No one knows their expiration date. Not you. Not me. But, people with dementia hopefully stop putting things off to experience “someday” and learn to live fully in the moment. We could all learn from that. I am sharing your letter for those who might want to read it. https://lnkd.in/ePjHPSW3

At the very beginning of this process we wanted to be laser-like and single minded in our focus on what the single enemy was we wanted to tackle. It was of course ‘dementia’. There are lots of important next-tier enemies; diagnosis, stigma, funding, unpaid carers, postcode lottery etc and each of those is a vital area requiring improvement. But the overarching, common enemy is and was dementia. While most people who have experienced dementia, as almost everyone that worked on this ad has, find it hard to believe that the public often don’t see dementia as a major injustice, we have the data to show that’s the case. “Your old, you’ve got to die of something, perhaps it’s a blissful way to go. Etc. “ It isn’t! Despite it being the biggest health and social care issue of our time, only 30% of the public strongly agree that urgent action is needed on dementia. We have to change that. And showing dementia at its worst is unfortunately necessary to do so. Whatever our areas of focus are, surely it’s time for us to unite and galvanise around the one main enemy we all want to defeat, dementia. We finally have the UK’s biggest killer on the run. Let’s stick together and finish the job!

#MaritimeSheEO : Empowerment or the Beginning of a New Journey of Exploitation? A Critical Look at the women in Indian Maritime Industry. The MaritimeSheEO initiative has sparked significant debate within the Indian seafarer community. Many feel that this organization, like others before it, is primarily focused on branding and profit rather than genuinely supporting seafarers. Critics argue that similar organizations, including the (ITF), have allowed individuals to establish lucrative careers at the expense of the seafarers they claim to support. Indian seafarers, particularly women, continue to face immense challenges. Despite efforts to integrate female seafarers into the industry, there are fears that without proper legal frameworks and protections, these women could be exploited. The current (RPSL) companies is also a major concern, with allegations of human trafficking in iran , malesiya and middle east and inadequate adherence to legal standards. The influx of women into the maritime market, without robust legal safeguards, could lead to exploitation, with recruiters potentially taking advantage of female seafarers in exchange for employment opportunities which the male seafarers are facing. This situation is exacerbated by the existing issues within the Indian maritime ecosystem, including problematic training institutes and hiring practices. Moreover, Indian seafarers are increasingly being replaced by their counterparts from Ukraine, China, the Philippines, and Indonesia. This trend is attributed to behavioral issues rooted in the training and hiring systems in India. Introducing more women into this flawed system, without addressing these foundational problems, could lead to further exploitation and harm. In conclusion, while the intention behind initiatives like MaritimeSheEO may be to empower women, it is crucial to first establish a solid legal and ethical framework to protect all seafarers. Without these safeguards, the risk of exploitation and abuse remains high, and the noble goal of gender equality in the maritime industry could be undermined.

Cohesion doesn’t happen overnight. When our Brand Team was created at the start of this year, we knew we were embarking on a journey that would challenge us to rethink processes, break down silos, and align product, institutional, and researcher marketing like never before. It’s been a year of growing pains and meaningful progress. We’ve created shared templates, invested in newer CDP and data integration platforms, bridged workflows with the DMO team, and worked more closely with sales to scale our efforts globally. Most importantly, we’ve fostered a culture of collaboration that will serve us—and our customers—well into the future. I’m excited to continue this momentum and see what we can accomplish in 2025! #holidaymiracle #teamworkmakesthedreamwork #cohesioninaction #collaborationgoals #marketinginnovation #marketingalignment

Giving is living

Charity and public sector marketing can be a really hard balance Between showing the hard-hitting truth of how hard things can get, to encourage donations, activism and awareness But not scaring, isolating and stigmatising those who are earlier in their journey And on the other hand if you try to be positive, between showing the optimism and hope of how your service's support can make a difference Without losing the sense of urgency for your cause, or alienating people by understating the hardship they go through I have so much respect for marketing professionals who specialise in this, because it's so hard to get that balance right. This campaign looks like it's going to be a good case study on that! What do you think of this one? #CharityComms #SocialMarketing #CharityMarketing

This campaign is ableist, it is dehumanising & it literally positions people living with dementia as dead. Nobody objects to telling the truth, to discussing anticipatory grief or outlining the devastating impact of the condition on family carers. But I deeply object to the use of death as a metaphor for the lives of people with dementia. I object to every single loss or symptom being framed as death. I object to not campaigning for adequate supports and services rather using frightening imagery. I object to the professionals involved using marketing speak about the campaign. I object to the very valid lived experience of family carers being used as a tool to dehumanise those for whom they care. I object to nobody pointing out that the ‘deaths’ or disease progression could have been eased with appropriate supports. This is the darkest day in dementia advocacy I have experienced in the last decade.

Seriously...we should talk about upgrading your CMS. Not just for your customers but for your team who has to work within an outdated, clunky system. If you have non-technical users who are frustrated on the regular, we should talk. If you have system integrations that aren't "talking to each other," we should talk. If you have a wishlist of features your current system simply can't accommodate, we should talk.