Burcu Erbey’s Post

You can now use Lookalike audiences in Google Ads with the Demand Gen campaign type. This opens up exciting new possibilities for targeting, especially when you opt for a video ad to show your content exclusively on YouTube. You can create Lookalike audiences based on a variety of sources, including your best customers, website visitors, those who have engaged with your videos, or even leads in your pipeline. 💫 This enables you to reach users who closely resemble your most valuable segments, potentially driving higher engagement and better results throughout the funnel. #DemandGen #LookalikeAudiences #DigitalMarketing #GoogleAds #AdStrategy #YoutubeAds #PPC

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