Burrell Communications’ Post

The CW Network, now under Nexstar Media Group, Inc., is going through a remarkable transformation. Shifting away from its traditional teen dramas and superhero series, the network is embracing a new approach to enhance financial performance and broaden its viewer base. As shows like The Flash and All American take a back seat, the CW's revitalization is gaining momentum with a blend of established franchises, innovative ideas, and the introduction of CW Sports featuring NASCAR, WWE, and ACC College Basketball and Football. #TheCW #Nexstar

Fascinating listening to Comcast earnings call. In what seems to be an unusual move, unveiling details of #NBA rights ahead of formal announcement! The company's president Mike Cavanagh said “Our expectation is that soon an 11 year rights deal between ourselves and the NBA will be announced. We don’t believe that the resolution of matching rights will affect the package that we expect to be awarded.” Some highlights: 🏀 100 games per season on NBCUniversal Peacock 🏀 Some 1st and 2nd round playoffs every year 🏀 6 conference finals 🏀 50 Peacock exclusives including playoffs 🏀 All-Star game & Saturday night 🏀 Tipoff & MLK doubleheaders 🏀 More than 50 regular season WNBA games will come online in 2026 🏀 Sky Sports to air in Europe Will complement its all year round sports portfolio nicely and drive new audiences across #linear and #streaming. Collaborative approach with National Basketball Association (NBA) to drive engagement. #sportsbiz #sportsbusiness #sportstech #sportstechnology #streamingvideo #livesports #media #broadcast #sportsbroadcasting #sportsindustry #fanengagement #sportsmarketing #SportsBrand #Sponsorship #brandengagement #brandvalue #liveproduction

🌟 Hard work, creativity, and a whole lot of passion! The last two months have been a whirlwind as I designed over 400 unique, 1-of-1 custom cleats for hundreds of NFL players which were then painted by our incredible Stadium Custom Kicks team! These hundreds of hours spent is expressed by the fact that each pair tells a story, reflecting the player’s individuality, kindness, and personal journey. This season, we went bigger than ever—and I couldn’t be prouder of what we’ve accomplished! 🏈 Breaking records with unforgettable partnerships! This year marks our largest collaboration to date, teaming up with eight entire NFL teams—players and coaching staff alike—including the Colts, Buccaneers, Vikings, Bills, Cowboys, Eagles, Commanders, and Cardinals. Beyond these incredible team-wide partnerships, we also had the privilege of creating for many individual stars who trust us to bring their vision to life on the field. 🎥 Behind the cleats Check out this conversation I had with Eagles Superstar wide receiver AJ Brown to discuss the inspiration behind his custom cleats. His story, like every pair we design, embodies the power of sport, style, and self-expression. Check out this exclusive video to see how we combined performance and personality in his design! 🔥 Grateful and inspired for what’s next To every player, team, and fan who made this season possible—thank you. Your trust in us fuels our creativity and pushes us to keep raising the bar. Here’s to continuing to make waves in the NFL and beyond! 📸 Stay tuned for more behind-the-scenes stories, designs, and unforgettable moments. Let me know in the comments: Which team or player would YOU want to see custom cleats for next? 👟✨ #CustomCleats #NFL #SportsDesign #Teamwork #Creativity #FootballLife #CleatGame #AthleteStyle #PersonalizedDesign #SportsInnovation #NFLSeason #PlayerSpotlight #AJBrown #Eagles #DesignMatters #BehindTheScenes #SportsStyle #FootballFashion #CustomMade

The roots of sports fandom often sprout in unexpected places. For some, it's a matter of accessibility - the teams you can watch become the ones you follow. This was the case for an international fan who, thanks to a gift from an American friend, gained access to limited U.S. sports broadcasts. Week after week, the Dallas Cowboys games were the consistent offering, naturally cultivating a new supporter for "America's Team." Yet, being a fan isn't always smooth sailing. Despite regular-season successes, playoff disappointments can test one's loyalty. However, true fandom isn't about jumping ship when times get tough. It's about sticking with your team through the ups and downs and maintaining realistic expectations while holding onto hope for better seasons ahead. How did you become a fan of your favorite team? Was it by chance, choice, or tradition? Share your story below. #SportsFandom #TeamLoyalty #FanOrigins

On December 21st, in partnership with NBC Sports, Genius Sports, and the National Football League (NFL) we're bringing EA SPORTS Madden NFL into a live NFL broadcast during the Houston Texans vs Kansas City Chiefs game and reimagining football as its never been seen before with the EA SPORTS Madden NFL Cast. The augmented broadcast will blend real and virtual football, powered by Madden's play art, route trees, player icons, X Factors, and Player Ratings to create the most immersive and data-powered football broadcast experience ever. Over 30 years ago, John Madden's vision was to create a game that helped people learn the sport of football. This weekend, the sport of football will be powered by that game to help fans see it in an entirely unique way. It's an amazing new chapter for EA SPORTS and it wouldn't be possible without incredible partners at NBC Sports, Genius and the NFL. And above all, we wouldn't take this step forward without Darius Eghdami seeing and creating the opportunity, Josh Kline fuelling the creative vision to blur live and virtual football, Reza Vajihollahi making ideas into reality, and Andrea Hopelain's ambition for the evolution of our brands. It's a privilege to work and partner with the best talent in sports and entertainment every day. Tune in on Saturday, December 21 on NBCUniversal's Peacock. #EASPORTS #NFL #Football #Chiefs #Texans #EASPORTSMaddenNFLCast

What an incredible season for the Detroit Tigers, capped off by a 47% increase in attendance during their playoff run! 🐅⚾ This surge in fans emphasizes the crucial role stadiums play in accommodating postseason excitement. Stadium flexibility—designed with the ability to expand and host more people—allows venues to not only meet regular-season needs but also seamlessly adapt to the intensity of playoff demand. A flexible, well-designed stadium is essential to creating an atmosphere that enhances the fan experience, drives revenue, and showcases the importance of scalable infrastructure for sports franchises. As we continue to design sports venues, it's critical to consider these future-proofing concepts to ensure teams and their fans enjoy every moment, from regular-season games to postseason victories. #DetroitTigers #SportsArchitecture #FanExperience #StadiumDesign #FutureProofing

Warner Bros. Discovery Inc. has struck a deal with The Walt Disney Company ESPN network to broadcast some College Football Playoff games over five years. Warner Bros.' TNT and other platforms will air two first-round and two quarterfinal matchups, starting in 2026, with ESPN having the option to provide more games. Financial details weren't disclosed. This move adds to Warner Bros.' sports portfolio, which includes March Madness, Major League Baseball (MLB), National Hockey League (NHL), NASCAR, and U.S. Soccer Federation. The company plans to promote the games through related programming and expects the audience to grow. The deal aims to boost viewership on both traditional TV networks and the Max streaming service. Additionally, Warner Bros., Disney, and Fox Corporation. are launching a new online service called #Venu Sports. However, securing top-tier sports rights is competitive and expensive, as seen in Warner Bros.' bid to renew its National Basketball Association (NBA) deal. Follow Amanda Newman to stay up to date with technology. https://lnkd.in/e8Pk45UK

Moving into season 3, Major League Soccer and Apple are making changes to their coverage of the league to extract better value of their live matches. However most who follow sports rights and #sportsmedia closely would see these moves as almost inevitable. In short, their aiming for more distribution (with deals done with DIRECTV and Comcast) and a new marquee timeslot to increase reach and visibility (and of course commercialization). Their original approach was noble, but it was almost inevitable that they would need to move away from their concentrated kick off slots and consolidated distribution on the Apple platform to reach secondary and tertiary fan bases. If you listen to Apple and MLS executives, they'll tell you the partnership has been a huge success, and perhaps it has been. But just like everyone before them playing in the subs and #streaming world - they're falling back into the same playbook as their competitors. https://lnkd.in/eerKahaY

The NBA season is underway, and we are pleased to be teaming up with eight organizations throughout the league to elevate fan screening. We wish all the teams we partner with, like the Houston Rockets and Phoenix Suns, the best this season, and look forward to welcoming fans at each home game. Learn more about how we operate in stadiums and arenas across the country: https://lnkd.in/gY4S4zUy #PhysicalSecurity #SecurityScreening #EvolvTechnology #SaferExperiences #ArenaSecurity #FanExperience #SaferExperiences

Interesting picture based off recent events. For those who don't get it, I'll explain. This past week, Comcast cut Bally Sports from its channel lineup due to some disagreements. Just so happens Bally is the primary carrier for the majority of Atlanta Braves baseball games along with 14 other Major League Baseball (MLB) teams. Yep, half the league cannot have their fans watch their home team's games if they happen to be Comcast subscribers. Further complicating things, the Braves own their home field & all of the real estate at #TheBatteryAtlanta. One of their largest commercial tenants just so happens to be Comcast. Their building and signage strategically placed overlooking right field. Assuming they still pay their rent on time, it's not like you can ask them to turn off their sign. Perhaps a spite tarp? Or throw up a billboard to block it from view (#TedTurner still in that line of business)? 😉 Tonight, the Braves will be playing their first home game since this debacle. The game will be on Bally. Curious how the camera operators maneuver their shots tonight? Tune in to find out (if you don't have Comcast of course)! #brandalignment #yikes