Bus Advertising in India’s Post

My column in #exchange4media today. Crafting Connections: The Evolution of Hotel Brand Building The journey of brand building in the hotel industry has transcended the boundaries of mere marketing. It has become an art and a science, blending human connection with technological advancement. https://lnkd.in/ghFegGcp Meena Bhatia Annurag Batra Ruhail Amin exchange4media #Advertising #HotelIndustry #Storytelling #Innovation #ConsumerMindset #ConsumerAttitude #ConsumerBehavior #ConsumerBehaviour #IndianConsumer #Branding #BrandVoice #Marketing #MarketShare #BrandBuilding #MarketingStrategy #LeMeridienNewDelhi #LMND

How to measure the value of a brand

Interesting article

Part 2 of Marketing Week ‘s Marketing Campaigns of 2024, demonstrates that humour and a shock value are key in today’s world of marketing, if you are to stand out in the crowd, and have the potential to get noticed and go viral. One campaign that may especially resonate with Hotel Marketers is the British Airways ‘Windows’ campaign. It features no logo, no slogan, no website and no Call-To-Action, and yet it is instantly recognisable. Can you imagine a hotel or chain using a similarly bold approach? Which is your favourite marketing campaign of 2024? #hotelmarketing #advertising Martin Evans Andrew Farrow Harry Fielder Stephen Moran https://lnkd.in/ge3Y4wWg

Digital #marketing for #luxury #brands requires a specialized approach that balances #exclusivity and accessibility, always maintaining an image of #prestige and #quality. Below are some of the most effective #strategies for capturing and retaining the attention of luxury #consumers in today’s digital environment.

Re branding... To reimagine, reinvigorate or remind? Are you ready to reimagine your brand, reinvigorate it to bring more relevance and appeal, or purely remind customers of your heritage, offer or purpose? The term ‘rebrand’ can be seen as a scary (read that as expensive) and daunting task but for brand specialists it is an exciting opportunity to get creative, not only with the possibilities, but making sure they are scaled to suit each client and brand. For some clients a full strategic brand, business and customer deep-dive with intricate levels of details is what their business is after, for others a lighter but reassuring research and insights explore is what they would prefer, or what budgets allow. I’m a firm believer that a one-size-fits-all approach is not right, every client is different, no challenge is the same. Getting to know a business, its goals, operations and customers is always key, but to use a hospitality analogy, this can be done over a quick and meaningful cup of tea, a 13-course taster menu or a two week long food tour. Have a read of our latest article, and get in touch if you’d like to meet for one of the above, or anything in-between.

As a brand strategist - should you focus on just one industry? Is it good to niche? So there is never a definitive answer to this question. But my recommendation is no. Clients always like to see that you have some industry expertise. That obviously helps in a pitch situation and helps you get up to speed more quickly on a project. There's always industry-specific terminology, abbreviations and norms you need to understand so it helps if you've done a few projects in the same industry. BUT - and this is a big but - you've got to understand that businesses don't tend to change their brand strategies often. It's not like working in an ad agency where you will get recurring revenue from the same client or a cluster of them in the same industry. As a brand strategist, if you niche down too much you may find that the projects you win are too infrequent. Here's an example. I've got a ton of experience now in luxury hotels including Maybourne, Corinthia, Dorchester Collection, The Set. Luxury hotel projects have brought in a substantial part of my revenue for the past decade and I do love working with them. The people within them are typically wonderful. But I've also done projects during that time across lots of other industries. Because, for the revenue I want to earn, I needed other clients. Did I go all-in on trying to position myself as a luxury hotel brand strategy expert? No. If I had, would I have won more luxury hotel projects? Probably. But I wouldn’t have won the others. And I was happy with my mix. Also, for me, it's incredibly important to keep creative and fresh with my thinking. I feel that if you focus purely on one industry you may struggle to bring differentiation into it. If you’re struggling with the question I suggest you do some research on the industry you’re thinking about focusing on. How many companies operate in that industry? What do they spend on brand/marketing each year? Are they likely to use an external agency or do it in house? etc. I’d suggest instead you think about some specialisms rather than a niche. In brand strategy the riches are perhaps not in the niches. What do you think? Have you had success niching? P.S. can you spot the one part of Corinthia London’s gorgeous chandelier that’s different to the rest? #brandstrategy #branding #niching

✈️ Innovative Marketing at 30,000 Feet...or Just Before It BÉIS is turning heads (and TSA bins) with its creative out-of-home marketing campaign at LAX. By placing its branding directly in security trays, the campaign leverages the airport's massive foot traffic - 240,000 travelers daily and 66-80 million annually - to guarantee unparalleled visibility. Why does this strategy work so well? - Captive attention: At security, travelers are focused on their belongings, making the branding nearly impossible to miss. - Organic reach: There's a growing social media trend of people showcasing their tray contents, turning these moments into unexpected brand touchpoints. This isn’t to say billboards are outdated, but BÉIS has demonstrated how rethinking "traditional" spaces can create powerful, memorable experiences. At Motion LA, we’re always inspired by brands breaking boundaries in experiential marketing. What’s the most innovative campaign you’ve seen recently? Let’s discuss! #experientialmarketing #innovation #outofhomeadvertising #béis #experience #marketing #experiential #motionla

Crafting Connections: The evolution of hotel brand building. Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the dynamic nature of the hotel industry has necessitated innovative approaches to crafting brand identities. Read the full story: https://lnkd.in/gEdc9fZz #HotelBranding #BrandBuilding #GuestColumn #InnovationInBranding #KFactorCommunications #HospitalityIndustry #ShantomoyRoy

#Travel experience platform Klook has appointed The Secret Little Agency as its #creative partner for its upcoming #global brand work.  The #appointment comes after a closed-door pitch. The Secret Little Agency's remit includes the development of a global #brandstrategy for #marketing and #communications, #conceptualisation of global brand platforms and #campaigns, as well as mapping opportunities for future experience pillars. #creativeagency