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🌍 Consumers Demand More Sustainable Packaging from Online Retailers As online shopping continues to dominate across all generations, Macfarlane Packaging's 9th annual unboxing survey reveals that 76% of UK consumers now expect sustainable packaging as standard, a substantial increase from just 47% last year. Key insights include: • Returnable packaging: 89% of shoppers are open to returning packaging for reuse—if the retailer covers the cost. • Sustainability concerns: 21% of consumers would boycott retailers who don't use sustainable packaging. • Branding opportunities: 56% of shoppers said branded packaging could encourage repeat purchases, yet only 58% of packages are branded. • Packaging clarity: 56% reported packaging lacked clear recycling instructions, a crucial area for improvement. Retailers have made strides in reducing product damage (down to just 3%) and ensuring ease of opening (95%). Still, challenges remain in aligning with Extended Producer Responsibility (EPR) regulations, which demand more sustainable solutions and transparent recycling information. At BCP, we understand the critical role packaging plays in shaping customer experiences and sustainability goals. Our market-leading supply chain software empowers wholesalers and retailers to manage operations effectively, from procurement to warehouse optimisation, enabling businesses to meet rising consumer expectations. Dive deeper into the survey findings below. #supplychain #sustainability #wholesale #packaging #bcp #wholesaler

Consumers expectations of sustainable packaging

Consumers expectations of sustainable packaging

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