BusinessNZ’s Post

The vital relationship between National Brands and Private label explained by Ram Krishnan, CEO of PepsiCo. "...this brand-retailer relationship is “much more strategic than it’s ever been,” as they’re “collaborating across the entire value chain.” He said the two have a “symbiotic relationship,” as national brands focus on bringing new consumers into a category, boosting household penetration, and producing innovation, while private brands ensure that consumers aren’t turning away from the category altogether..." Topics to capitalized on in the next stop of Network Advisors - Business Consulting and Grau Nuts in the #PLMA2024 https://lnkd.in/ezczJfAN

Investors urge Coca-Cola, Kraft Heinz, others to provide transparency on products’ health impact Are you kidding? Lets see the summary in below points : 1. Over 30 investors and asset managers asked top executives from leading food and beverage companies to annually disclose the “healthiness” of their products. 2. A coalition of shareholders is asking leading food and beverage companies to increase transparency on how their products impact consumers’ health. The group said this would be a “first step” towards corporations taking accountability for their “significant impact on public health.” 3. Investors asked top executives from Coca-Cola, PepsiCo, Kraft Heinz, General Mills, Mondelez International and Kellanova to adopt an internationally accepted nutrition rating or scoring system that discloses the healthiness of their products in a letter released Thursday. The letter also urged the companies to increase transparency by annually disclosing “healthiness metrics” for their products. 4. The letter is spearheaded by responsible investment nonprofit ShareAction and backed by over 30 investors and asset managers that collectively manage over $3 trillion in assets. These include Mercy Investment Services, Trinity Health, Greenbank, Nest and the Socially Responsible Investment Coalition. Is this can be mandated in India? #healthawareness #goodhealth #transparentreporting #reliableproduct #goodgovernance #changereport #productstewardship #productlifecycle #endtoendbusiness

🥤Coca-Cola's strategic diversification In the realm of business strategy, few stories resonate as profoundly as Coca-Cola’s journey from a single iconic product to a diversified global powerhouse. Let’s delve into how Coca-Cola leveraged strategic diversification to ensure sustained growth and resilience in a competitive market. The New Coca-Cola Fiasco: A Turning Point In the mid-1980s, Coca-Cola attempted a bold move with "New Coke" to challenge Pepsi's rising popularity. However, the consumer backlash was swift and severe. Recognizing the gravity of the situation, Coca-Cola swiftly reintroduced the original formula as "Coca-Cola Classic," salvaging brand loyalty and setting the stage for a pivotal shift in strategy. From a Single Product to a Global Portfolio Learning from the New Coke debacle, Coca-Cola embarked on a journey of diversification. Recognizing the risks associated with over-reliance on a single product, the company strategically expanded its portfolio. Today, Coca-Cola boasts over 500 brands spanning a spectrum from traditional soft drinks to juices, teas, and water. This diversification not only mitigates the risks associated with market fluctuations but also taps into varied consumer preferences worldwide. Global reach and local adaptation Operating in over 200 countries, Coca-Cola exemplifies adaptability on a global scale. By tailoring products to local tastes and preferences, Coca-Cola has successfully embedded itself into diverse cultural landscapes while maintaining a cohesive global identity. This approach not only enhances brand resonance but also fosters deep-rooted customer connections globally. Lessons for Business Leaders Coca-Cola’s journey underscores the importance of strategic foresight and adaptability in navigating volatile markets. By diversifying its product range, embracing innovation, and maintaining a global-local balance, Coca-Cola has not only weathered challenges but also emerged stronger and more resilient. The ability to pivot and innovate while staying true to core values remains a hallmark of Coca-Cola’s enduring success. Conclusion Coca-Cola’s evolution from a singular product focus to a diversified global enterprise offers valuable insights for businesses aiming to thrive in dynamic environments. By learning from past failures, embracing diversification, and fostering innovation, organizations can position themselves for sustained growth and resilience. Coca-Cola’s story is a testament to the enduring power of strategic vision and adaptation in driving long-term success. #BusinessStrategy #Diversification #Innovation #GlobalLeadership #4CaseStudy #CocaCola #LinkedInCaseStudy

Corporate Tracker report for @Coca-Cola : Coca-Cola's Q3 2024 results reveal a complex landscape of strengths and challenges. The beverage giant demonstrated robust 9% organic revenue growth and effective pricing strategies, driving a 10% price/mix increase. However, this was offset by a 1% decline in total unit case volume, indicating potential price sensitivity among consumers. While Coca-Cola maintains strong brand equity and market presence, particularly with Coca-Cola Zero Sugar capturing 3.8% of the U.S. market, it faces headwinds from currency fluctuations and regional challenges in markets like China and Latin America. The company's future hinges on balancing pricing strategies, expanding into health and wellness products, and leveraging digital transformation to enhance consumer engagement. As Coca-Cola navigates a competitive landscape and evolving consumer preferences, its ability to innovate and adapt will be crucial for sustained growth in an increasingly health-conscious and digitally-driven market.

🚀 My First Case Study: Coca-Cola’s Transition from Growth to Maturity 🚀 I’m happy to share that I have completed my very first case study, focusing on the iconic Coca-Cola Company! 🥤📊 Why Coca-Cola? Coca-Cola’s journey from a high-growth phase to a mature market leader provides invaluable insights into strategic branding, market expansion, and innovation. By examining Coca-Cola’s successful adaptation and sustained global dominance, I’ve gained a deeper understanding of how companies navigate critical business phases. Key Takeaways from the Case Study: 🔷 Brand Power & Loyalty: How Coca-Cola's iconic branding and global recognition have been central to its success. 🔷 Innovative Marketing: Lessons from campaigns like “Share a Coke” and “Open Happiness.” 🔷 Innovation and Diversification: How Coca-Cola’s innovation in products and packaging, such as the introduction of Diet Coke and Coca-Cola Zero Sugar, has played a role in maintaining its market dominance. 🔷 Strategic Expansion: Detailing Coca-Cola’s global expansion strategies, including its pivotal market entries into China and India, and the strategic partnerships that bolstered its presence. 🔷 Challenges and Responses: Examining the challenges faced, such as health concerns and market saturation, and how the company’s proactive measures have helped it stay competitive. 🔷 Successful Transition: Analyzing how Coca-Cola effectively navigated the shift from a growth phase to market maturity, demonstrating its adaptability and resilience. Working on this case study has been a great learning experience, helping me to understand complex business strategies and the challenges of managing growth. It has also encouraged me to continue exploring how established brands navigate transitions and sustain their market positions. As this is my first effort into case studies, I’m open to suggestions or advice you might have. I look forward to sharing more insights as I continue to explore the world of business strategy 🎯 #CaseStudy #CocaCola #BusinessStrategy #MarketAnalysis #MarketMaturity #Innovation #Marketing #LearningJourney #ProductLifecycle

Exciting update from Valeo Foods Group!   Our Head of M&A, Avanti Patel, recently took the stage at the Houlihan Lokey Global Consumer Conference in London, where she joined a distinguished panel of industry leaders to discuss evolving trends and growth opportunities in the food sector's M&A landscape.   Avanti shared her valuable perspective on the dynamic shifts within the industry, touching on our forward-looking M&A strategy, the importance of ESG due diligence and our vision for the future.   Curious to learn more about Valeo Foods’ M&A journey? Visit our website for the latest insights and updates: www.valeofoodsgroup.com   #ValeoFoodsGroup #HoulihanLokey #M&A #FoodIndustry #GrowthOpportunities

Understand more about The Coca-Cola Company and PepsiCo. Learn about the key similarities and differences that have made both companies good investments for years.

We are witnessing an unprecedented cost savings programs in the FMCG industry Since Jan 2024, we are witnessing a proliferation/ acceleration of large scale cost-savings programs (9 out of the top 55 world largest FMCG companies worth $13bn) Concerned companies are mostly the top under-performers of the post COVID era (Shiseido, The Estée Lauder Companies Inc., Asahi Beverages- top/ bottom line & market cap wise), the CHC pure-players that are now fully transitioning their operating models to a full FMCG one (Haleon & Kenvue) but not only (The HEINEKEN Company, Unilever, Kimberly-Clark) If time top-line growth is becoming increasingly challenging (33% top-line miss in Q1), 56% of the world largest FMCG companies did already beat their pre-COVID profitability But let's be clear, the FMCG companies that created the most shareholder value over the last 20 years did so primarily through superior top-line performance, not through cost cutting (Kraft Heinz/ 3G playbook) More details in our Q1 2024 results publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗤𝟭 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜𝗻 𝗥𝗲𝘃𝗶𝗲𝘄 - 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗧𝗶𝗱𝗲 𝗜𝘀 𝗡𝗼𝘄 𝗚𝗼𝗶𝗻𝗴 𝗢𝘂𝘁 https://lnkd.in/eqtWZjxV Time to refocus for all on organic (volume) growth Exciting times To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg

A must read if you are in the consumer goods space: Sobering, 33% missed topline performance in Q1. Time to refocus on organic growth volume. Subscribe to these guys: content gold and bust status quo: Frederic Fernandez & Associates Bartek (Bart) Burkacki Bain released that in the US +90% of growth in consumer goods came from price increases. #Bain Sober up metrics via Stratably from CAGNY. Online sales are growing 12x instore sales and 50% of incremental volume growth is coming from eCommerce. #Stratably Exciting times. Growth lies outside status quo. Look online and what the shopper is doing- the digital path to purchase needs to be harnessed with new thinking.

🚀 𝐇𝐨𝐰 𝐁𝐢𝐠 𝐅𝐨𝐨𝐝 𝐢𝐬 𝐒𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐅𝐨𝐜𝐮𝐬 𝐟𝐫𝐨𝐦 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧 𝐭𝐨 𝐂𝐨𝐫𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐅𝐫𝐨𝐦 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐨 𝐁𝐮𝐲𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 In recent years, Big Food has been making strategic shifts to stay competitive in the ever-evolving market. Here are the key points from our latest blog: - 𝐁𝐢𝐠 𝐅𝐨𝐨𝐝 𝐢𝐬 𝐬𝐥𝐚𝐬𝐡𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐑&𝐃 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 𝐭𝐨 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐜𝐨𝐫𝐞 𝐛𝐫𝐚𝐧𝐝𝐬. - 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐫𝐞 𝐬𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐨 𝐛𝐮𝐲𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬. - 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐭𝐡𝐞 𝐠𝐨-𝐭𝐨 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭. Read more about how R&D intensity peaked in 2016 and is down 33% in EU, and how these industry giants (with examples from Nestlé, Mondelēz International, AB InBev, General Mills) are adapting their strategies to maintain profitability and drive growth. https://lnkd.in/eCiWc4eE Do you agree? Disagree? What have been your experiences? #FoodInnovation #BigFood #R&D #CorporateStrategy #Innovation