Buyapowa’s Post

Tailor your Messaging in 3-Steps: (Not everyone wants the same benefit) 1-Understand Goals Identify the goals/motivations of each profile of the Buying Committee (from your ICP). 2-Align Touchpoints Map your marketing touchpoints with each profile and their intent. 3-Intent Matching Adapt your messaging with their specific intent to make your marketing more relevant. Example: PROFILE: The Champion GOAL: Stop wasting time on a repetitive problem he faces daily. TOUCHPOINTS: 1- LinkedIn Content INTENT: Scrolling to learn or be entertained. MATCH: Post useful, easy-to-consume content, like quick tips related to their problem. 2- Website Homepage INTENT: Actively seeking a solution. MATCH IT: Clearly explain what you do and why they should care. 3- Use Case INTENT: Confirming your solution is for him. MATCH IT: Show concrete examples and tangible outcomes relevant to their situation. Then, identify what other profiles have the same touchpoint. Ex: TOUCHPOINT: Use Cases PROFILE: Decision-Maker INTENT: Received it from the Champion, wants to confirm if it's a good investment. MATCH IT: Add business metrics, concrete results, testimonials from both a Champion + a Decision-maker. Your goal is to get a Champion, then help him advocate for you. Then, it'll easier to reach Decision-makers and earn their trust. To sum up: Step 1. SECURE a Champion. Step 2. EMPOWER his advocacy. Step 3. WIN the Decision-Maker's interest.

Our latest blog shares the essential best practices for harnessing the power of advocate marketing. Learn how to engage your customers, amplify your reach, and drive results. https://lnkd.in/g9wDE_PP #AdvocateMarketing #CustomerEngagement #MarketingStrategy

A thought leadership report is an amazing asset for both short- and long-term marketing. Why, you ask? Firstly, it immediately gives you a high-quality, downloadable lead-generation asset. And, if done well with proper research and expert insight, it also gives you an authoritative, evidence-backed position on a key customer challenge, and lots of juicy insights to power long-term, joined-up PR, marketing, and social campaigns, which collectively build your reputation as experts in a particular area. The image shows a small selection of thought leadership reports we've created for clients over the years. Drop me a note if this is something you’re considering in your 2025 plans. Always happy to have a chat and explore ideas - no commitment.

Happy customers are great, but brand advocates are marketing gold! These loyal fans aren't just satisfied – they're raving about your brand to anyone who will listen. Here's why you should be turning customers into advocates: 🥇 Trusted Recommendations: People trust word-of-mouth marketing more than traditional ads. Advocates become walking endorsements! 🥇 Increased Brand Awareness: Advocates spread the word organically, expanding your reach beyond your own marketing efforts. 🥇 Boosted Credibility: Genuine enthusiasm from advocates builds trust and strengthens your brand reputation. Ready to cultivate a team of brand advocates? Here are some tips: ✅ Deliver Exceptional Service: Happy customers are more likely to become advocates. Focus on creating a positive experience at every touchpoint. ✅ Reward Loyalty: Show your appreciation for loyal customers with exclusive offers or recognition programs. ✅ Empower Advocacy: Make it easy for fans to sing your praises! Shareable content, referral programs, and social media engagement can spark advocacy. #BrandAdvocacy #CustomerMarketing #WordOfMouthMarketing #MarketingTips #ContentMarketing #MarketingResults #CustomerExperience

Nearly every effective marketing funnel follows a familiar path. Awareness Stage: Potential customers start with their current needs and awareness levels. Interruption: Their status quo is disrupted by your marketing efforts, catching their attention. Consideration Stage: They are drawn into exploring your offerings and enter a phase of evaluation. Decision Stage: They face various options and challenges, ultimately deciding to choose your product or service. Loyalty and Advocacy: They emerge as satisfied customers, bringing new insights and loyalty, often advocating for your brand. From initial contact to brand advocacy, this cycle is universal. As marketers, we harness these cycles. Why not design your funnel as a hero’s journey? Capture attention, guide prospects through their decision-making, and cultivate loyal advocates who help your brand thrive.

Case studies are a bit like a box of wine – they can be very cost effective, and it is amazing what you can squeeze out of them! They are a brilliant way of giving customers confidence to trust your product or service by providing a platform for real-life customer advocacy. A good case study focuses on telling the story of the customer. The customer is the hero, their problem is the conflict and your brand’s solution is the resolution. The use of storytelling helps to make your brand much more relatable and will allow your audience to see how you fulfilled that customer’s need. If executed well, a case study can provide your business with rich content that can be used across multiple channels. Video, email, your website, social media, and print assets can all be utilised to support a case study. They can also help with keyword generation which can boost SEO performance. Case studies can be an integral component of your PR strategy providing great content for 3rd party media outlets, generating further valuable exposure for your brand. Unlike some of the boxes of wine I’ve drunk just make sure your content is of the highest quality…. #marketing #b2bmarketing #manufacturing #ukmfg

The 3Ss of successful PR and marketing: Strategy, Systems, and Stimuli It's very easy to get carried away with focusing on the Stimuli - this parts that your audience see and that (hopefully) provoke a response or initiate action. But, to use a well-worn metaphor, these are just the tip of the iceberg. True success depends on the bits below the waterline: Strategy and Systems. I'm quite sure that Steve McNicholas will agree - in the same way that you won't achieve your goals in life or business without a support system, you won't get sustainable results from your PR and marketing just by running a few ads, or trotting out a few social media posts. You need first to decide and define your strategy: where are you now, where do you want to be, and (broadly speaking) how are you going to get there? Then, once you have that, you need to think about the systems you'll need to get you there: the channels you'll use, the tactics you'll employ, your messaging etc. Too much focus on the tip-of-the-iceberg stuff will get you short term results, but they won't be sustainable. Worse still, when you don't get results or they start strong but then tail-off, you'll find it hard to diagnose what's not working. So, whilst you absolutely must get the Stimuli bit right, it has to be built on the Systems and Strategy if it's going to work properly and help you obtain lasting results 👍 #Marketing #MarketingStrategy #MarketingSystems

Love seeing plans and tactics bear fruit! Multiple clients had great results from their marketing/comms efforts last week, which had me flying high! - LinkedIn Campaign: Convinced a client earlier this summer we should be on LinkedIn and they recently landed large corporate clients from our organic campaign here. Win! - Blog Campaign: During a regular quarterly review with one client, showed our articles have driven an overall 58% boost to website traffic. Yes please! - PR Campaign: Landed one client in their industry's biggest outlet, driving inbound links, content for social channels, internal comms, and more! Time to build on each of these steps with the next ones! #MondayMotivation #toomanyexclamations??

At Tomaselli Media, we've been *slightly* revamping our offerings to better serve our cannabis and purpose-driven clients. Here are 3 ways you can work with us! ✒️ Brand Messaging We specialize in creating a refined, cohesive brand voice that - Reflects your core values - Resonates deeply with your audience, and - Encourages them to act. This service is a good fit for you if: ✔️ You seek clarity and coherence in your brand messaging. ✔️ Your communication lacks impact or consistency. ✔️ You wish to differentiate your brand with a unique identity. ✔️ You need comprehensive guidelines for consistent messaging. More info here - https://lnkd.in/eBsUFP4Y ✉️ Social Media + Email Stay consistently active across digital platforms without the stress of creating content yourself. This service is a good fit for you if: ✔️ You need a better social media presence but lack the time. ✔️ You want to create deeper relationships with your audience. ✔️ Your email marketing is either non-existent, or lacks engagement. ✔️ You’re struggling to align your content with your brand’s messaging. More info here - https://lnkd.in/ee_QXhW9 💡Thought Leadership + Targeted PR We’ll help your company and its leaders stand out in a crowded market. This service is a good fit for you if: ✔️ You want to solidify your position as an expert in your market. ✔️ You struggle to simplify complex ideas into easily digestible content. ✔️ You need consistent, SEO-optimized content that boosts visibility. ✔️ You seek to get published with respected media or speak at conferences. More info here - https://lnkd.in/eDNBpZvx Send me a DM here if you'd like to level up your content!

A few months ago, I spoke with a founder who was frustrated with their marketing. Despite constant posts about features and discounts, they weren’t getting the engagement they wanted. Then we dug a little deeper, and a realization hit: they were missing the WHY behind their brand. People want to feel seen, understood, and supported. When we shifted their messaging to address their audience’s pain points and frustrations, everything changed. The audience responded not just to the product—but to the empathy behind it. Here’s what I learned from that experience, and what I tell every founder: ➜ Show your audience you understand their struggles. When you listen, you’re not just selling; you’re helping them solve real challenges. ➜ Tap into emotions, not just features. Think about it—why do some brands barely mention their product, yet have loyal followers? It’s because they make people feel valued and seen. ➜ Connect to their journey. Addressing pain points isn’t about a pitch; it’s about connecting to real lives and needs. The brands that resonate are the ones that become part of the solution to their audience's problems. So, ask yourself: ➜ What pain points are your customers facing? ➜ How can your brand offer solutions that don’t just solve the problem but connect with them on an emotional level? When you start leading with empathy, trust and loyalty follow. ________________________________________________________ 📌 I’m here to help founders and CXOs shape their personal brands to make a genuine impact on LinkedIn.