Bynder’s Post

🎉 We are beyond thrilled to announce our collaboration with Sky Bingo on crafting their unique Sonic Branding strategy! 🎶✨ Sky Bingo, known for their engaging and lively platform, realized early on that connecting with their audience goes beyond visuals and gameplay. They understood that sound plays a crucial role in creating memorable experiences and making emotional connections. That’s where we at Hear Me Out came in! Our journey with Sky Bingo began with a deep dive into their brand’s identity and target audience. We used our SoundBoard process to explore their brand DNA to pinpoint the exact emotions and experiences they wanted to evoke in their players. Through our collaborative process, we developed a Sonic Strategy that amplifies Sky Bingo's playful and dynamic spirit, ensuring their sonic identity resonates with every player 🔍🔊 From there, we curated and created sound elements (Brand Track, Sonic Logo & Ad Campaign for 'All Fun, No Fuss' that perfectly match their brand’s vibe. The result? A sonic landscape that’s not only instantly recognizable but also enhances the entire user experience, setting Sky Bingo apart in the competitive world of online gaming. We’re so proud of the vibrant and energetic sounds that now define Sky Bingo’s presence. It's been a fantastic journey, and we can’t wait for players to experience the new sound of Sky Bingo! Got a brand that needs a sound upgrade? Drop us a comment or ping us a message with the term 'Sonic Branding' to learn how we can transform your brand’s auditory identity and make it stand out from the crowd 🌟🎧 #SonicBranding #SkyBingo #SoundThatSticks #BrandSound #AuditoryIdentity #HearMeOut #SonicStrategy #BrandingMagic #MusicMarketing #StandOutSound

Launching in-game ads isn’t just a one-off process! Continuous optimization of your ad placements is key to maximizing revenue and grabbing players’ attention. 🎮💸 Hear from our Director of Growth Management, Maor Wurembrand, about: 🖼️ How in-game ads bring realism to 3D titles 📐Getting your ad placements right in games 👀 Best practices for maximizing impressions #InGameAdvertising | #GameDevs | #GameOn | #KeepPlayersPlaying

🎮🔥As we roll out another client branded game it brings to light how important pushing boundaries in today’s attention economy are to build brand loyalty. In today’s competitive market, loyalty programs need to evolve beyond traditional points and discounts to truly stand out. One innovative way to keep your brand front of mind and engage consumers on a deeper level is through branded mobile games. Mobile games offer a unique and interactive experience that goes beyond the transaction. By integrating your brand into a fun, immersive game, you create a memorable connection with your audience. This not only boosts engagement but also enhances brand recall and emotional attachment. Here’s why branded mobile games can be a game-changer for your loyalty strategy: 1. **Increased Engagement**: Games capture attention and keep users engaged longer than standard promotions. 2. **Enhanced Brand Recall**: A fun game can reinforce your brand message and values in a memorable way. 3. **Social Sharing**: Players are more likely to share their achievements and experiences, amplifying your brand’s reach. 4. **Data Insights**: Games can provide valuable insights into consumer preferences and behaviors. By adding a layer of fun and interaction through mobile games, brands can create a more dynamic and appealing loyalty program that not only retains customers but also attracts new ones. It’s time to rethink how we engage with our audiences and leverage innovative strategies for long-term success. #BrandLoyalty #MobileGaming #CustomerEngagement #LoyaltyPrograms #MarketingInnovation

🛑 STOP 🛑 relying solely on in-game screenshots to promote your game! Your visuals are your first impression, make them count. ✅ Gain organic player interest by upgrading your thumbnails and icons ✅ Spark curiosity with eye-catching visuals ✅ Strengthen your brand while retaining that native Roblox feel Creating a game that players enjoy is essential—but getting them to click and try it out is just as important. Your visuals can be the difference between blending in or standing out in the crowded marketplace. Let’s discuss how I can elevate your brand visuals and help you attract more players: https://lnkd.in/eYX44Jkp #Brands #Marketing #Roblox #GameDev #VisualsMatter

📊 Another day, another report proving what I see every day—Gen Z is rewriting the rules of entertainment, one game at a time. 🎮✨ Here’s the reality: Gen Z doesn’t care for pop-ups or skip-this-in-5 ads. Armed with ad blockers and a no-nonsense approach, they’ve shown us one thing: if it’s not engaging, it’s invisible. As someone who’s spent years building gaming campaigns at StreamO I’ve seen this shift up close. Gaming isn’t just a pastime anymore—it’s where Gen Z connects, unwinds, and feels understood. It’s their social playground, and for brands, it’s a golden opportunity to show up in ways that actually matter. Think about it: 🎮 12+ hours a week—that’s how much time Gen Z spends gaming. 💬 70% of gamers are open to personal care products they come across in games or streams. 🚫 Traditional ads? Forget it. They want immersive, engaging experiences, not interruptions. The brands that get this are winning. At StreamO, we’ve worked with giants like Intel and Crocs who didn’t just advertise—they became part of the story. And when I see campaigns in action, like Unilever creating obstacle courses in Roblox or connecting with gamers through FIFA, it’s clear that the old ways of marketing are out, and immersive engagement is in. This shift isn’t just exciting—it’s personal. I’ve always believed that the best marketing feels seamless, like a natural part of someone’s life. That’s what gaming offers. It’s where Gen Z chooses to spend their time, and as marketers, we have to meet them there—on their terms. 💡 Want to talk about how your brand can level up in the gaming world? Let’s connect. The future isn’t just digital—it’s interactive, it’s immersive, and it’s already here. #GamingMarketing #GenZAudience #StreamO #FutureOfAdvertising #LiveStreaming #GamingCulture Source: Troy Media

Great to share a platform with the brilliant Greg Carroll in our latest #PlayableFutures article, exploring the opportunity and evolution of #brands, #advertising and the games ecosystem. With so many of a brand’s #consumers playing #games in one form or another, there are many creative ways for brands to show up - beyond just native ads. One key component of success for brands, is to ensure a deep understanding the space itself. The interplay between people who play, the games themselves, the channels and places they spend time - hanging out, playing, building, creating, relaxing, chatting... If a brand can find ways to add value to those experiences, building relationships with people who play over the long term, then there is everything to play for. Here’s a nice nugget from Greg on the subject: "We really could see games become something of a foundational focus for ad #agencies and brands. And honestly, that's really exciting to think about, because that will unlock a lot of the potential here, for games to monetise, be able to reinvest into the #content and flourish, and for brands to engage audiences." Diva Agency Ukie Amazon Web Services (AWS) (our series sponsor) Activision / Activision Blizzard Media Will Freeman (writer and editor of Playable Futures) https://lnkd.in/edFUe8vS

D2C brands, you’ve been lied to. (This #1 mistake burns you $100,000s) Diversifying ad types in the ad accounts. Unless your goal is impressions, avoid diversification at all costs. For performance, avoid other ad types but these 2: → Direct-response videos. - UGC - Us vs. Them - Founder Ads, etc. → Direct-response statics. - Press Features - Comparisons - Special Offers, etc. When was the last time you saw high-pros outperform these 2? I know, you can’t remember. I’ve scaled brands to $580k at 6x ROI on TikTok, → with only UGC. I drop CPAs by 72% for 7-fig+ brands on Meta, → I never touched a Canon EOS R6. Every day CPMs increase and your margins shrink. Pay for results. Not Fancy Cameras. #creativeads #dtc #paidads #metaads

Time to advertise on Roblex? Hyperpersonalised retailgamification, I wonder can I advertise my skins?🤔 #ugc #virtualretail #media #genz #digitalmarketing #metaverse

🚀 Exciting News from LTK! 🚀 I'm thrilled to announce LTK's new video experience! 🎥✨ We're transforming the app to be video-first, ensuring creators can confidently and reliably reach their communities every day on the LTK platform, with the launch of two incredible new features: Full-Screen Continuous Video and Daily Drops. 🔹 Full-Screen Continuous Video is an all-new, fully immersive, shoppable video feed on a creator’s LTK, for an entertaining and engaging viewing experience. This feature is designed to deepen relationships with their community, build trust, and offer inspiration. 🔹 Daily Drops is a new dedicated section on the LTK shopping app home screen, giving shoppers an easy and quick way to view the latest shoppable video content published in the last 24 hours from the creators they follow. And, while a creator's video will be displayed in Daily Drops for the first 24 hours, it continues to be available within their LTK feed to keep earning from. Why are these new features so exciting? Videos on LTK are the most engaging content, with shoppers purchasing 2x more from video and clicking out to retailers 64% more. This translates to a 46% increase in creator earnings! This new video experience will open up earning opportunities for creators and create a more engaging shopping experience for their shoppers. Learn more: https://lnkd.in/gpT3tcTi

Unpacking Success: Observing Storytelling Trends in Casual Mobile Games In the fast-evolving landscape of casual mobile gaming, storytelling has emerged as a critical element in engaging players and fostering long-term retention. As we observe the trends that capture the attention of a diverse audience, certain strategies stand out for their effectiveness. Here are some key insights on storytelling that resonate in the market: 📖 Marketing and Story Co-dependence: Successful games often intertwine their marketing strategies with in-game narratives. Utilizing memorable characters and familiar tropes in ads enhances player recognition and interest, making the story more compelling and cohesive across platforms. 🥐 Snackable and Accessible Stories: Games that present concise, engaging narratives allow players to quickly understand the plot and re-engage at any point. This design encourages continuous play and helps maintain interest over time. 🏮 Thematic Events: Seasonal events tied to the main narrative can invigorate gameplay and promote re-engagement. When marketed effectively, these events generate excitement and urgency, driving both player retention and new downloads. ⛱ Social Engagement: Observing how players share their story milestones on social platforms reveals the power of community. Encouraging this behavior builds a loyal player base and acts as organic marketing, expanding the narrative’s reach without significant investment. As we continue to explore the mobile gaming space, it's evident that storytelling is not just an enhancement—it's a cornerstone of player connection and marketing success. What storytelling trends have you observed making waves in the industry? #Gaming #VC #Narrative