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<!--CONTENT--><!-- content --> Streaming services have revolutionized content delivery, sending linear media companies into a panic as they watch traditional cable services decay. “Cutting the cord” is a common practice these days, but the streaming landscape isn’t perfect. We’re a decade into streaming so I wanted to share my thoughts on the state of new media: first impressions, second thoughts, and the third degree! Netflix is king thanks to having first mover advantage, and making smart financial moves over the past six months, but Netflix’s content is unremarkable. Their recent wins are USA’s Suits and content licensed from Max…they need to do better…The biggest loser in the current streaming landscape is the sports fan. Want to watch American Football? You need YouTubeTV, Peacock, and Amazon Prime. Soccer fan? You need Peacock, ESPN Plus, Paramount Plus, and then AppleTV Plus if you care about MLS. Being a live sports fan is really, really expensive.The parent companies of HBO and Showtime killed their brands with “Max” and “Paramount Plus”. HBO’s brand name and fuzzy fade in are iconic; “Max” means nothing. Part of me died with this stupid brand change.Streaming services lured us in with no advertisements but they’ve learned that the ad tiers generate more revenue. Now they’re trying to price us out to get us to choose the cheaper, ad-driven tier. Smart business but I’ll pay more to avoid the ads.Apple has all the resources in the world but they treat their streaming service like everything else they do: offer an unremarkable product and skate off of name. Ted Lasso was good, as was Shrinking, but everything else is filler……and charging for Killers of the Flower Moon during the holidays, then providing it for free once people are back to work, is an embarrassing money grab.Amazon doesn’t offer nearly enough in exclusive content. These tech companies are half in, half out.Warner Brothers Discovery licensing their content, especially the Marvel Comic Universe IP, to Netflix because they need quick cash feels like a self-own. How do you grow Max by giving your best content to a better service?AppleTV’s hardware is insanely elegant to use, though I’m annoyed they didn’t commit to their gaming offering. Roku still feels like a Super Nintendo in a N64 world.The free streaming options these days are awesome if you don’t want to spend money. YouTube, RokuTV, and Tubi provide loads of great content at no expense.Disney Plus offer loads of great old movies but my kids rarely watch it — they’re busy watching cringe shows on Netflix…One huge frustration is the lack of a “previous” button that cable remotes had. Navigating between channels in YouTubeTV is painful……and to further improve the experience, it would be great if AppleTV and Roku would allow users to have two apps side by side; let us build our own multi-view.Part of me wants to bin off all of my sports

<!--CONTENT--><!-- content --> Streaming services have revolutionized content delivery, sending linear media companies into a panic as they watch traditional cable services decay. “Cutting the cord” is a common practice these days, but the streaming landscape isn’t perfect. We’re a decade into streaming so I wanted to share my thoughts on the state of new media: first impressions, second thoughts, and the third degree! Netflix is king thanks to having first mover advantage, and making smart financial moves over the past six months, but Netflix’s content is unremarkable. Their recent wins are USA’s Suits and content licensed from Max…they need to do better…The biggest loser in the current streaming landscape is the sports fan. Want to watch American Football? You need YouTubeTV, Peacock, and Amazon Prime. Soccer fan? You need Peacock, ESPN Plus, Paramount Plus, and then AppleTV Plus if you care about MLS. Being a live sports fan is really, really expensive.The parent companies of HBO and Showtime killed their brands with “Max” and “Paramount Plus”. HBO’s brand name and fuzzy fade in are iconic; “Max” means nothing. Part of me died with this stupid brand change.Streaming services lured us in with no advertisements but they’ve learned that the ad tiers generate more revenue. Now they’re trying to price us out to get us to choose the cheaper, ad-driven tier. Smart business but I’ll pay more to avoid the ads.Apple has all the resources in the world but they treat their streaming service like everything else they do: offer an unremarkable product and skate off of name. Ted Lasso was good, as was Shrinking, but everything else is filler……and charging for Killers of the Flower Moon during the holidays, then providing it for free once people are back to work, is an embarrassing money grab.Amazon doesn’t offer nearly enough in exclusive content. These tech companies are half in, half out.Warner Brothers Discovery licensing their content, especially the Marvel Comic Universe IP, to Netflix because they need quick cash feels like a self-own. How do you grow Max by giving your best content to a better service?AppleTV’s hardware is insanely elegant to use, though I’m annoyed they didn’t commit to their gaming offering. Roku still feels like a Super Nintendo in a N64 world.The free streaming options these days are awesome if you don’t want to spend money. YouTube, RokuTV, and Tubi provide loads of great content at no expense.Disney Plus offer loads of great old movies but my kids rarely watch it — they’re busy watching cringe shows on Netflix…One huge frustration is the lack of a “previous” button that cable remotes had. Navigating between channels in YouTubeTV is painful……and to further improve the experience, it would be great if AppleTV and Roku would allow users to have two apps side by side; let us build our own multi-view.Part of me wants to bin off all of my sports

🔍 Personalization = Viewer Retention!🎥 The future of streaming lies in personalization! Discover how tailored recommendations and curated content can transform viewer experiences and keep audiences hooked. Check out our latest blog to learn how streaming platforms are redefining engagement through personalization: https://lnkd.in/dBPBD223 🌟 #StreamingServices #ViewerEngagement #Personalization #OTTPlatforms #DigitalStreaming #ContentRecommendations #UserExperience #StreamingInnovation #Vodlix #TechInStreaming #FutureOfStreaming #AudienceRetention #StreamingTrends #CustomizedContent

How to set the correct price for subscription to your videos and live streams? Setting the right price for a subscription to your streaming service is crucial to attracting and retaining customers while ensuring your business is profitable. Here’s a step-by-step guide to help you determine the optimal pricing for your videos and live streams:

How to set the correct price for subscription to your videos and live streams? Setting the right price for a subscription to your streaming service is crucial to attracting and retaining customers while ensuring your business is profitable. Here’s a step-by-step guide to help you determine the optimal pricing for your videos and live streams:

The number of streaming subscriptions worldwide is anticipated to surge to two billion by 2029, driven by growth in the Asia-Pacific region and the need for diverse content strategies. We cannot expect the major spikes of the pandemic times, but the focus shifts to boosting engagement in the less saturated markets... #streaming #media #subscriptions #fippai https://lnkd.in/dNibwsWV

#SNData: Global streaming market faces turbulence amid subscriber shake-ups. According to global growth consultancy Simon-Kucher, 4% fewer users are increasing their streaming consumption compared to last year’s Global Streaming Study. Paid subscriptions now account for 50% of streaming time. This is up by 8% from last year. Use of free online services has decreased by 6%.

The global video streaming market is poised to generate $190bn annually from 2bn paid subscriptions by 2029, according to a new report from Ampere Analysis. Key strategic developments, like Netflix's account-sharing crackdown and cheaper ad tier offer, and rivals Disney+ and Max's aggressive approach to bundling, are driving revenue growth in saturated streaming markets. Maria Dunleavey, Research Manager, provides some additional insight into these findings #streamingmediamagazine #streamingmedia #ott #ctv #ctvadvertising https://lnkd.in/e8mFygtz

Are you looking for the best streaming solution for your business? This becomes even more important given recent trends indicating an increase in the consumption of video content. Video consumption accounts for over 30% of all online activities. Video hosting platforms are not simply places where you upload your videos; they also offer tools for […]

The latest report from CreatorIQ, *Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing*, provides an in-depth analysis of how top streaming brands have navigated the rapidly evolving digital landscape. Covering data from 2019 to 2023, the report focuses on key trends and the growing impact of creator marketing on platforms like Spotify, Netflix, and Prime Video. A primary theme of the report is the importance of creator relationships. https://bit.ly/3XZyJlF #CommPRO #CreatorIQ