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Holiday shoppers are more discerning than ever, so instead of a one-size-fits-all approach, segmented custom audiences allow brands to connect with individuals based on specific interests and needs. This personalised approach is key to staying top-of-mind during the festive season, increasing conversions, and building longer-lasting customer relationships... Meet our Black Friday Bargain Hunters, an audience of highly motivated, deal-driven shoppers in their 20s and 30s who eagerly await the shopping season for major savings. They are tech-savvy, price-conscious, and actively track promotions. Black Friday is a major event for these wishlist warriors, and they act quickly on time-limited, exclusive offers. This audience thrives on the thrill of getting the best deals on high-ticket items, with a special interest in electronics, fashion, and home goods. #BlackFriday #FestiveShopping #CustomAudiences Flow

🎆Black Friday: From US Phenomenon to Global Shopping Extravaganza! 🌍Did you know that Black Friday has transcended its American roots to become a worldwide retail sensation? The shopping event is now making waves across the globe, with countries like the UK expecting sales to surpass £8.74 billion in 2023!👀 🏆 But it's not just about the West. This retail frenzy faces stiff competition from regional giants like China's Singles' Day and Mexico's "El Buen Fin". As e-commerce continues to grow, these shopping events are reshaping consumer behavior and retail strategies worldwide. 🌈 What's your take on the global spread of Black Friday? Has it changed your shopping habits or business strategies? 👇Like and comment to share your thoughts, and don't forget to share this post with your network to spark a conversation about global retail trends! #BlackFriday #GlobalRetail

Black Friday is just around the corner and we know it sometimes can be challenging to serve different markets, especially when looking at US vs EU. To really resonate here, brands need to adopt to different customer behaviours. 💡 Here’s what you should consider: 🔹 Discount Driven: US consumers love a good deal (hello, Black Friday!), while in the EU, discounts matter, but customers still buy less on impulse. 🔹 Payment Preferences: In the US, credit cards dominate everyday purchases, while EU customers are still reaching for debit cards and cash more often. 🔹 Brand Loyalty: US consumers are more likely to switch brands for a better deal. In the EU people are often more loyal, especially in Germany, where long-term quality still rules. 🔹 Pack Size Matters. Is bigger better? Bulk sizes are very popular in the US, aligning with the culture of value-buying. EU shoppers, with generally smaller households, and favor more modest package sizes. When it comes to going global, one size definitely doesn’t fit all. Understanding these behaviors can make or break market success! 🌍 #USvsEU #MarketInsights #ConsumerBehavior #GlobalStrategy #blackfriday #Ecommerce SPACEGOATS

If you’re a retailer and want some insight into how to win in our two speed economy and consequent economically divided nation, read on and reach out for a 1:1 chat. #mrx #blackfriday #twospeedeconomy

Black Friday Frenzy: Unpacking the Biggest Shopping Day of the Year  Exciting insights from our latest Black Friday 2024 survey among consumers from France, Germany, Ireland, Italy and Türkiye: a whopping 83% of consumers are gearing up for Black Friday deals on November 29th! 🛍️ Here are some highlights of the survey:  🔹 Spending Trends: On average, European consumers plan to spend €277, with Ireland leading at €329. 49% of consumers expect to spend the same as last year, with Türkiye showing the highest intent to spend more (42%).  🔹 High expectations for discounts: The threshold for promotion to be considered a “good deal” is 58%.  🔹 Shopping Preferences: 83% plan to shop for themselves, while 70% will spend on their family.   🔹 Top Categories: Electronics (42%) and clothing (39%) dominate Black Friday purchases. While French plan buy more toys, Italians look for homeware and Germans for Christmas stocking fillers.  🔹 Sustainability Focus: 38% of consumers prioritize buying only what they need, and 27% in Türkiye specifically search for sustainable brands.  Further insights can be found here: https://lnkd.in/dEY9vkVC    Helene Rives, Erika Andreetta, John O'Loughlin, Cihan Harman, Dr. Stephanie Rumpff  #BlackFriday2024 #ConsumerInsights #Sustainability #RetailInsights #PwC 

🎄Is "Black Friday" becoming "Black October"? The holiday shopping season is shifting—now stretching from October through the week after Christmas—and it's got me thinking about how we measure retail success. ● How do we accurately forecast and plan? ● What's the true measurement period for holiday sales? ● How do we balance early promotions without going overboard? Evidently, we need to re-examine our promotional calendars and measurement strategies. Year-over-year comparisons won’t cut it anymore. We need to build the infrastructure within our organizations to respond to dynamic shopping seasons. LMK in the comments—how are you adapting to this new reality? #RetailStrategy #HolidayShopping #RetailAnalytics #RetailForecasting

Last year, our research accurately forecast record Black Friday growth, with over AUD $8.7 billion spent during the event. This year, with cost-of-living pressures rising, we're expecting a shift. While Black Friday will still be a key retail event, we anticipate slower growth as consumers, particularly younger shoppers, become more value-conscious. Now, more than ever, it’s vital for retailers to understand the changing consumer behaviour shaping this year’s event. To find out more and access the report, get in touch with Paddy Cain at paddy@nature.com.au. #natureinsights #mrx #blackfriday

During Black Friday, consumer spending varies significantly across different countries, reflecting diverse shopping behaviors and market dynamics. In the United States, the birthplace of Black Friday, consumers consistently lead the charge, often spending billions in a single day. In contrast, countries like the UK and Canada also see substantial spending, but with a stronger focus on online sales and earlier discounts. Meanwhile, emerging markets in Latin America and Asia are witnessing rapid growth in Black Friday participation, with consumers increasingly eager to capitalize on deals. Understanding these spending patterns is crucial for retail and trade marketing professionals. It allows for the creation of tailored strategies that maximize sales opportunities and effectively engage consumers across diverse markets. As Black Friday continues to evolve globally, staying informed on these trends is key to driving success in the competitive retail landscape. #TradeMarketing #BlackFriday #Retail #Consumers #MRCGroup

How Much Do the World's Leading Countries Spend During Black Friday? In this post, MRC Group shares a study that reveals the average spending per country during this sales season. 👇 #BlackFriday #MarcoMKT #FieldMarketing #Sales #Retail #TradeMarketing

One week until Black Friday! The term "Black Friday" originally described the overwhelming traffic that would follow Thanksgiving. Today, it's come to mean much more — transforming from a day of retail chaos into a symbol of profitability, turning “red” ledger entries into “black.” But this day is not just about great deals; it's an important gauge for understanding evolving consumer trends. As Black Friday 2024 approaches, I'm excited to share insights from PwC’s latest 2024 Holiday Outlook analysis, “The role of the store: Merging digital and physical for seamless shopping,” focusing on the in-store shopping impact on consumer behavior and market trends. Our findings highlight some interesting Gen Z insights in particular: 💰59% increase in Gen Z's holiday budgets over the past two years, underscoring their burgeoning economic impact. 🛍️ 72% of Gen Z shoppers emphasize the importance of self-checkout technology, signaling a move towards more autonomous in-store experiences. 🏪 60% of Gen Z consumers use physical stores for gift discovery, showcasing the continued importance of in-person shopping amidst the digital surge. Dive into our full report for a deeper understanding of these trends and how they can help shape strategies for the festive season and beyond. #BlackFriday2024 #PwCInsights #HolidayShopping #RetailTrends #ConsumerBehavior https://lnkd.in/eKCK9Ezx