The holiday season is a goldmine for businesses looking to boost sales, but standing out online during this peak shopping period can be challenging. By fine-tuning your approach, you can turn search engine queries into conversions and build lasting relationships with new and returning customers. Read more:
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Another great idea by John Moran - "The Feeder Strategy" 𝐓𝐡𝐞 𝐐𝐮𝐢𝐜𝐤 & 𝐃𝐢𝐫𝐭𝐲: Split your conversion-buying campaign into: 1) a super-tight, high-intent, exact-match campaign set to maximize click bid strategy ⬇️ Which feeds into ⬇️ 2) The same conversion-buying campaign to scoop up users ready to convert, using the same keywords, in/with broad match The assumption is that the max-click campaign 'feeds' the conversion based campaign with more users at the start of their buying journey, generating earlier touch points and a potential leg up from competitors using only conversion-based bidding. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐢𝐝𝐞𝐚 𝐢𝐟: ✅ search campaign ✅ for lead-gen ✅ longer sales cycles ❌ not so much for e-commerce To me this makes a lot of sense, especially in a world where we seem to jump on the conversion based bidding as soon as possible, while still being dependant on data Where, with this addition, you will - most likely - generate early, high-intent, touch points on your site first, through the max-click campaign, giving you a leg up. ▶️ Watch the full explanation & case-study in the first comment ❗️Disclaimers❗️ 1. There is a bit more to consider, see the full explanation and case-study in the first comment. 2. There's a lot of 'assumption', 'likely' and 'potentially' in this post as I myself still have to test this strategy. See & decide for yourself whether this could benefit your account.
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𝗡𝗼𝘁 𝗮 𝗡𝗲𝘄 𝗧𝗼𝗽𝗶𝗰, 𝗕𝘂𝘁 𝗔𝗹𝘄𝗮𝘆𝘀 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁: 𝗪𝗵𝘆 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 We’ve all heard this before. Reviews matter. And yet, it’s worth repeating because they’re always relevant. Until we all start prioritizing them, this conversation isn’t going anywhere. Think about the last time you shopped online. Did you check the reviews? Of course, you did. You're not alone. A whopping 88% of consumers trust online reviews just as much as personal recommendations. For e-commerce businesses, reviews aren’t just nice to have. They’re game-changers. They: 1. Boost your SEO visibility 2. Drive conversions (people buy when they trust!) 3. Build long-term customer loyalty This festive season, let’s make sure your business becomes the one people trust. Turn happy customers into vocal advocates—it’s easier than ever with tools that simplify collecting and showcasing reviews. Here’s the bottom line: Your business deserves to shine, and your customers’ voices are the spotlight. What’s the most memorable review you’ve received or read? Share below; I’d love to hear! #CustomerReviews #EcommerceSuccess #BuildingTrust #ReputationMatters #SEO #UserGeneratedContent
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Ever wonder why some ecommerce businesses win big with Google Ads and others flop? The answer is not what you think! Ever poured your heart (and budget) into Google Ads, only to see a big fat zero in return? 🙈 I've been there! Let me tell you a story that might just change your game. 🚀 Once upon a time, in the land of digital marketing, there was a business (let’s call it ‘Store A’). Store A was spending buckets on Google Ads, expecting floods of customers. But guess what? Crickets. 🦗 They thought, 'Google Ads don’t work!' Sound familiar? But here’s the twist – the ads weren’t the villain here; it was their website's conversion rates sneaking in like a thief, stealing their success. 😱 I learned this the hard way too, just like many of you might be experiencing now. In my journey, I found that even the catchiest ads can’t work miracles if your website doesn’t convert visitors into customers. It's like inviting guests to a party but forgetting to unlock the door! 🚪 I remember one time; I tweaked just a headline on the landing page, and BOOM! The conversion rate skyrocketed. It was like finding the secret sauce to my grandma’s legendary recipes. 🍲 So, before blaming those poor Google Ads, let's take a hard look at our digital storefronts. Is your website like a cozy, inviting cafe, or is it more like a confusing maze? Here’s the action part, folks! 🎬 Don’t let your hard-earned clicks go to waste. Optimize your site to convert better. Test, learn, and grow. Your Google Ads can work wonders if you let them shine with a stellar website. Feeling stuck? Let’s chat. I've been down this road and would love to guide you through. Drop a comment or DM me, I have some resources for ecommerce sellers that I'll be happy to share. Let’s make those Google Ads sing your success story! 🎶 #GoogleAdsMagic #ConversionIsKey #MakeEachClickCount
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Did you know that a staggering 93% of online journeys begin with a search engine? 🌐 It's true! So, if you're running an e-commerce store, pay attention! If your store doesn't appear in search results when people are looking for similar products, chances are they won't find you. 😟 That's why mastering your SEO strategy is absolutely crucial! Think of search engines as the gateway to the vast world of online shopping. 🛍️ By excelling at SEO, your e-commerce store can captivate these gatekeepers, attracting a wealth of organic traffic. Imagine your store popping up when potential customers are actively seeking out what you offer! 💡 More visibility for your products means more sales in your pocket! 💰 ✨ #SEOforeCommerce #EcommerceSuccess #DigitalMarketing #BusinessGrowth #OnlineVisibility #MarketingStrategy #EcommerceTrends
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In the dynamic landscape of the digital world, website traffic fluctuations are not uncommon. However, in 2024, businesses have been facing unprecedented challenges that led to significant drops in website traffic for many. The year presented a confluence of factors, from seismic shifts in search engine algorithms to volatile market dynamics, and unforeseen circumstances such as global events, all of which contributed to a landscape where maintaining digital visibility became increasingly challenging. The impact of these disruptions reverberated across industries, posing substantial hurdles for businesses reliant on online traffic for customer acquisition, engagement, and revenue generation. https://lnkd.in/di_dK2cX
Rebounding from Website Traffic Loss in 2024: Strategies for Recovery
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There Are Only 4 Ways to Grow Online Store Revenue (same for Businesses overall) Not five, six, or eighteen just four. I've found it to be true in every business I've ever run. Those four ways are: 1) Get more people to buy from you 2) Encourage customers to spend more money 3) Get your customers to buy more often 4) Raise the prices When growing an online store, we focus on acquisition, sure. But making decisions to decrease CPAs, increase CTR, and lower CPM for our ads. We also keep an eye on shop optimization to increase CR and AOV. Sending Email Campaigning to increase purchase frequency and CLV. Implementing strategically planned and well-argued sales days, coupons, etc. to increase purchase incentives. We noticed that after implementing SEO, our Google CPC decreased (Google likes optimized sites and promotes that content) If you want us to implement this strategies for your online store, send me a DM 👌
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💥 New Google Update: Sale Pricing & priceType Properties! 💸 If you're an online seller, Google's latest update to Merchant Listings will make it easier to display product discounts clearly. Now, you can show both original and sale prices using structured data. This will not only boost your visibility in search results but also enhance your SEO performance. Ready to improve your product listings and increase traffic? 🚀 🔑 Key Benefits: Show discounted prices clearly Boost click-through rates Improve SEO with structured data Enhance user experience Don't miss out on this powerful update! 🔥 Read More: https://lnkd.in/gDKTbe-x #OnlineSellers #GoogleUpdates #SalePricing #SchemaMarkup #MerchantListings #SEOBoost #ProductDiscounts #CTRIncrease #DigitalMarketing #EcommerceTips #GoogleSearchConsole
Google Adds Support for Sale Pricing and priceType Property
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🌟 Interested in finding the top sites for business reviews in the US? Look no further! 🌟 In a world where business success is often shaped by online reputation, having a solid presence on review platforms is key. Here are some platforms worth exploring: 🔹 Google My Business - Local visibility and credibility at its best. 🔹 Yelp - The go-to platform for customer opinions and feedback. 🔹 Amazon Customer Reviews - A diverse range of product feedback. 🔹 Angie’s List - Premium reviews with detailed insights. 🔹 Trustpilot - A growing reputation hub for customer reviews. 🔹 ConsumerReports - Unbiased and detailed product testing. 🔹 Consumer Affairs - Transparent satisfaction ratings. 🔹 TripAdvisor - Essential for the travel and tourism industry. 🔹 Citysearch - Localized search for specific city recommendations. For B2B companies, platforms like FinancesOnline, Compare Camp, G2 Crowd, TrustRadius, and GoodFirms offer industry-specific insights and reviews. There's a whole world of review sites out there like Better Business Bureau, Manta, Glassdoor, and Capterra, each offering unique perspectives and valuable feedback. Remember, your website is just as crucial for showcasing positive reviews. Create a Reviews page to tell your brand story and build customer trust. Embrace the power of reviews in your digital marketing strategy to elevate your brand and engage with your audience effectively. Start your journey towards enhancing your online presence today! 💼✨ https://lnkd.in/dXxkhdss
Top sites for business reviews in the US • Digital Dot
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The holiday shopping season is upon us, but it's not too late to optimize your product pages! The best news if you're a business? Traditional SEO best practices can help you appear on both search engine results pages and on AI-powered e-commerce platforms like Google Shopping. For all the details, check out our blog: https://lnkd.in/eVmCpF_U
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Stay ahead of the curve with the latest e-commerce news. From industry trends to groundbreaking innovations, it's your gateway to digital success. Don't miss out on the insights shaping the future of online commerce. Follow for the latest updates. #EcommerceNews #DigitalTrends https://lnkd.in/dpeCpbb4 https://lnkd.in/dKgUR2DX https://lnkd.in/dz2SYe-7
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