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All the best marketing moments from March 📲 The month of the 'mob wife aesthetic' and mysterious beer endorsements 🍻 Which one is your favourite? 👀 #digitalmarketing #digitalmarketingagency #digitalmarketingstrategy #digitalmarketingtrends
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The thrill of winning an award is next level! When we’ve accepted medals or statues for the work we’ve done, it’s been so humbling but also a cause for celebration. Once all the confetti lands, it’s time to figure out what to do with that shiny new award.You might tell the press, you might plaster it across your website or maybe you’ll put it on your packaging. If you need more advice on what to do with that award, find the link in our bio for our blog post on the topic. #awardwinning #alcoholmarketing #brandingagency
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I often find myself agreeing with Mark Ritson. But I never thought it would be a shared appreciation of the black stuff. At the weekend we celebrated a friend's birthday. A long bike ride was completed, and several cans of Guinness were drunk afterwards. Nothing that unusual. What was unusual was the small, disc-shaped object our host appeared with, and then stuck on top of the can and pored a (pretty) perfect pint of Guinness with the usual creamy head you'd expect to get on a pub pored pint (PPP for short 😀). It turns out this was a Guinness Nitrosurge. An ultrasonic device, developed by Guinness to help you pore a perfect pint, wherever you are. Evidence of Guinness's dedication to providing the best product, regardless of where or how you drink it. Ditto, their Zero alcohol product stands head and shoulders above other non alcoholic beers and I'd challenge anyone to taste the difference when they are chilled. Having a great product with clear differentiation puts you head and shoulders above your competitors. Mark's key point is that, as a marketeer, you must ensure the product is up to snuff. Sticking lipstick on a pig is not going to cut the mustard. But enough of mixing metaphors, put simply: As the voice of the customer, it is your duty to make clear when the product simply isn't good enough to attract and retain buyers. It is better to be honest up front rather than after results fall short of ambitious expectations. Mark also acknowledges the importance of the rest of the marketing mix too. Guinness' dominance of the stout category is, in reality, a combination of 3P's: A great product, significant distribution (place) and great promotion - both in terms of creative quality and their willingness to spend significantly to maximise awareness too. A winning formula. I'll drink to that. https://lnkd.in/eaNMrFSX
Product is the P all marketers should strive to influence
marketingweek.com
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Exclusive Gift Boxes for your loved ones! #customgifts #CorporateGiftingTrends #InnovationInGifting #PersonalizedGifting #CustomizableGifts #MarketShifts #BusinessGrowth #FestiveGifting #IndustryTrends #GiftSolutions #gifts #Special #Sweets #Festival #Bangalore #followers #Memories #hampers #hra #marketing #Admin
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Driving a 15% conversion rate for HOLY in a competitive market 🚀 HOLY faced a major challenge: breaking through the saturated energy drink market to attract new customers and increase sales. Our strategic solution involved partnering with One Piece Theoretiker, our exclusive creator with over 286,000 YouTube followers. In April 2024, we kicked off the campaign with One Piece Theoretiker on YouTube. HOLY was so pleased with the initial outcomes that they extended the partnership to include twelve integrations. 🙌🏼 The campaign, running until the end of the year, features twelve YouTube integrations and regular Twitch shoutouts. With just five videos released, the results are already outstanding: → 400,303 views → 5% engagement rate → 15% conversion rate Key elements of this campaign’s success include: 1. The authenticity of One Piece Theoretiker, who is a fitness enthusiast and genuine fan of HOLY, ensuring natural ad integration. 2. Efficient collaboration facilitated by HOLY's clear briefings and user-friendly Partner Hub. 3. Each integration is strategically aligned with key events such as new flavor releases, HOLY’s anniversary, and product launches. This campaign underscores the effectiveness of our exclusive creator partnerships. 🤝🏼 Have you experienced HOLY’s drinks yet?
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Remember, great things take time, just like a fine wine. 🍷 Patience is key in the digital world! 🌐✨ . . #DigitalMarketing #AdBudget #ROI #MarketingFails #PPC #SocialMediaAds #AdCampaign #MarketingMeme #OnlineAdvertising #MarketingHumor #SUD #StalkusDigital
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Coke made it personal! 🍾 Did you ever find your name on a Coca-Cola bottle or use the custom label machine? Let’s talk about how Coke’s genius marketing move had everyone on a name-hunt! 👀 #ShareACoke #CocaCola #MarketingGenius #CokeCampaign #BrandStrategy #PersonalizedMarketing #CokeHunt #CokeBottle #ViralMarketing #MarketingTips #ThrowbackMarketing #CustomLabels #FindYourName
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Sometimes refreshing your brand simply requires turning the established by 45-degrees. Be creative. Don’t over think it. Oh, and dry out the dough from the center, season it, and use it as breadcrumbs. Nothing goes to waste. 🙂 #branding #marketing #business #positioning #pr
𝑐ℎ𝑖𝑙𝑙𝑖𝑛𝑜𝑖𝑠 (@chiIIum) on X
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You've seen a koozie before. But have you seen the drink cover with the straw? This is a great giveaway which helps keep your drinks safe! Would you use one of these? #PromoProducts #BrandingSolutions #PrintWithPurpose #MarketingEssentials #CustomMerch #StandOutMarketing #BusinessBranding #PrintAndPromo #BrandVisibility #PromotionalSwag
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The funnel explained! How breweries can turn followers into loyal fans! Let’s take 60 seconds to smash through what a perfect customer journey is and how make some loyal fans for your brewery along the way! #brewerybranding #craftbeercommunity #beerdesign #brewerylove
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