Calamos Wealth Management’s Post

Congratulations to the Cool Blue Brand Communications team who led our brand change! They had to contend with: 1. Me, and my enthusiasm - people say passion, but I know I can be too much sometimes. Sorry! 2. The Point North team, who were very good at expressing to Cool Blue who we are, definitely who we are not and do not want to be, and what we want to achieve. 3. The need to find a name that was short, could not be abbreviated and reflected place and our purpose. No one ever got four words in the right order before and so we became an abbreviation. No one ever got that right either! 4. Crazy Michelle time frames - yes, we rebranded and built a new website in three months. I did have my doubts the night before the switch, fearing I was changing nearly 30yrs of history! But feedback has and continues to be so positive. Thank you all for taking the time to feedback. It is appreciated. But don't get me wrong the name, the brand, the website - that is the start and it is not in itself going to bring in more donations. So, as we turn 30 in 2025, there is no time for any life crises. Instead, it is time to bring Point North to the attention of many, to raise more money to meet ever increasing need we see in our communities. Thanks again Cool Blue Brand Communications.

🔥 Dive into the world of branding with Stace Caseria, Founder at Trust Deep Brand Consulting, the maverick merging trust & authenticity! 💥Topic Highlights: The 4 Pillars of the "Trust Dynamic" 🏛️ Uncovering a brand's true story & purpose 🗺️ Building loyalty through alignment of interests 🤝 Don't miss this insightful interview on crafting resonant brands! 🚀 https://lnkd.in/gn9PvKEr

Any of our clients who’ve had the pleasure of being a part of a workshop with Moxie Sozo’s Director of Brand Strategy, Lindsay Connors, have likely heard her quote Michaelangelo: “I created a vision of David in my mind and simply carved away everything that was not David.” From renaissance art to the art of brand strategy, the essence of Michaelangelo’s words convey the same sentiment in reference to both artforms: the value of subtraction. Defining who you are not as a brand is imperative to understanding who you are as a brand. It’s all too easy to become fixated on what competitors are doing, overanalyzing category fit, and spending weeks in testing and research. Moxie Sozo’s approach, however, is one that encourages subtraction and facilitates focus—a philosophy that sets up brands for success by avoiding the data trap, uncertainty, and delays that often plague branding projects. Every founder has a vision for their brand, so channel your inner Michaelangelo and simply carve away everything that does not align with your vision. Then, you’ll be sure to go down in history. 💡 Savannah Phillips l Account Manager l Moxie Sozo PC l Matt McMullen l Creative Strategist l Moxie Sozo #moxiesozo #strategy #brandstrategy #Michaelangelo #brandphilosophy

BRAND MEN, as this memo refers to a role when it was created, was written way back in 1931. For those keen to know what a Brand Manager's role really is, this will prove very instructive. Not much has changed, and indeed this memo captures everything that is essential. Don't miss the first point. Internal memo from the company that introduced the concept of Brand Management to Marketing. Can you identify the company? László Szilvágyi Ondřej Havlík Peter Kelemen Petr Pistelak Frits Bruijn Tommy VeittiKoski Póser Zoltán Andy Hammett Attila Dankovics Adriana Jahnakova Hana Klouckova Zsuzsa Poos #Brands #BrandManager #BrandManagement #Marketing

Brands today need a compelling, emotionally driven value proposition to stand out and connect with diverse stakeholders. As the Brand Intimacy Agency, MBLM can help you build a stronger brand with stronger bonds. https://hubs.ly/Q02XQf-_0

"Brand" and "brand identity" are closely connected concepts that encompass various aspects of a company's market presence. #brand #brandidentity #multinationalcompanies #entity #values #marketing #reputation #customerexperiences #communciation #corporations #organizations

"Brand" and "brand identity" are closely connected concepts that encompass various aspects of a company's market presence. #brand #brandidentity #multinationalcompanies #entity #values #marketing #reputation #customerexperiences #communciation #corporations #organizations

Episode 226: Mastering Brand Success with The four Brand Dimensions with Stefanie Santos McLeese. by Enrique Acosta Gonzalez I spoke with Stefanie Santos McLeese (Co-Founder, Brand Strategist at S Collective Brand Strategy & Identity) about “Mastering Brand Success with The four Brand Dimensions.”    You will learn the following:    1. What is a brand? 03:56    2. Why are the four brand dimensions necessary to owning an authentic brand identity? 10:42      3. What […] #boomers #babyboomers

Episode 226: Mastering Brand Success with The four Brand Dimensions with Stefanie Santos McLeese. by Enrique Acosta Gonzalez I spoke with Stefanie Santos McLeese (Co-Founder, Brand Strategist at S Collective Brand Strategy & Identity) about “Mastering Brand Success with The four Brand Dimensions.”    You will learn the following:    1. What is a brand? 03:56    2. Why are the four brand dimensions necessary to owning an authentic brand identity? 10:42      3. What […] #boomers #babyboomers

What Role Does Faith Play in Building Brands?